1 hasil untuk "Ananda Hasanuddin"

Strategi Pemasaran Digital Menggunakan Sistem Internet Endorsement Sebagai Upaya Dalam Meningkatkan Penjualan

Ananda Hasanuddin; Egi Astuti Delia; Rizal Bahari dkk.

Aktiva, Vol. 2 No. 1 · 2024 · Indonesia · DOAJ

Purpose: This research aims to understand how e-endorsements, which involve popular individuals or entities in product promotions, can increase consumer purchasing interest, build positive perceptions of products, and encourage purchase intentions. Methodology: The research method used in this…