1 hasil untuk "Anusha Mini Selvan"

The synergy between Artificial Intelligence adoption and green entrepreneurship for sustainable business growth

Anusha Mini Selvan; Sahayaselvi Susainathan; Hesil Jerda George dkk.

International Journal of Information Management Data Insights, Vol. 6 No. 1 · 2026 · Inggris · DOAJ Scopus

This study aims to unfold relationships between green innovation (GI), green entrepreneurial behavior (GEB), and sustainable business performance (SBP). A conceptual model was developed by incorporating AI adoption, creativity, and curiosity as antecedents to green innovation (GI) by entrepreneurs…