1 hasil untuk "Athanasios Patsiotis"

Corporate Identity: An Analysis of Evolution Over Time

Spyros Panagiotaras; Ilias Kapareliotis; Athanasios Patsiotis

Symphonya, Iss 1 (2025) · 2025 · Inggris · DOAJ

The aim of the research is to explore the evolution of the Corporate Identity (CI) construct by identifying what constructs of CI are fundamental in each decade, and develop an updated Corporate Identity Taxonomy based on systematic literature review, Big-Data analysis, and exploratory primary…