1 hasil untuk "Azfaezah Azmi"

AI-powered marketing strategies: elevating e-commerce brand recognition in Malaysia

Azfaezah Azmi; Siti Norida Wahab; Abu Bakar Abdul Hamid dkk.

Southeast Asia, Vol. 25 No. 3 · 2025 · Inggris · DOAJ Scopus

PurposeWith the growth of e-commerce activities, existing and startup businesses embrace this as an opportunity to enter the new digital market. The competitive market has pushed businesses to stay relevant in the market. However, the scenario that requires businesses to strategize their approach…