1 hasil untuk "Azizul Azman"

Personalizing E-Commerce Experiences: A Machine Learning Framework for Dynamic Gamification and Customer Engagement

Azizul Azman; Mohd Shahrizal Sunar; Muhamad Najib Zamri

Journal of ICT Research and Applications, Vol. 19 No. 3 · 2026 · Inggris · DOAJ Scopus

E-commerce platforms are increasingly challenged to sustain customer engagement amidst intensifying competition. Traditional gamification approaches, characterized by static, uniform mechanics, often fail to adapt to individual user preferences, leading to diminishing returns and decreased…