1 results for "Burhan Y. Kiyakoglu"
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Journal Article Full text
Unveiling the Significance of Individual Level Predictions: A Comparative Analysis of GRU and LSTM Models for Enhanced Digital Behavior Prediction
The widespread use of technology has led to a transformation of human behaviors and habits into the digital space; and generating extensive data plays a crucial role when coupled with forecasting techniques in guiding marketing decision-makers and shaping strategic choices. Traditional methods like…