1 hasil untuk "Fitri Labuda"

Destination Branding Strategy Based on Innovation of Agribusiness MSME Products in Petungsewu Tourism Village

Fitri Labuda; Sri Suyani; Angryta Nur Anisya

Profit: Jurnal Administrasi Bisnis, Vol. 20 No. 2 · 2026 · Indonesia · DOAJ

This study examines how agribusiness-based MSME product innovation can strengthen Petungsewu Village's destination branding in Dau District, Malang Regency, using a descriptive qualitative approach. Data collection was conducted through structured interviews, direct observation, and document…