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The role of data analytics in driving resilient SME performance in South Africa.

Sharon MANDIZHA; Fulufhelo Godfrey NETSWERA; Helper ZHOU

Academic Finance, Vol. 16 No. 2 · 2025 · Prancis · DOAJ

Purpose: The COVID-19 pandemic has created unprecedented challenges for businesses worldwide, especially for Small and medium-sized enterprises (SMEs). The pandemic has created new risks and uncertainties that SMEs must navigate to remain operational and competitive. To address these challenges…