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  1. Buku Teks lengkap

    Strategic Management and a New Generation of Industries

    Javaherihaghighi, Sara; Tabatabaei Mohammadi, Amirhossein

    2025 · Inggris · HAL

    ChaptersChapter 1: AI-Powered Digital Marketing and Hyper-Personalization (Sara Javaherihaghighi)IntroductionContextualize the evolution of digital marketing in the era of artificial intelligence (AI) and machine learning (ML).Define AI-powered digital marketing and hyper-personalization…