2 hasil untuk "Julyanthry"
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Artikel Jurnal
Impact of Shopee Promotions on Spontaneous Buying in Pematangsiantar
This study aims to determine the impulse buying behavior influenced by the Shopee marketplace sales promotion in the Sibatu-batu Block 9 community, Sitalasari, Pematangsiantar city. This study uses a library research design and field research. The sample of this study was 38 people. The types of…
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Artikel Jurnal Teks lengkap
Trust-Based Business Leadership of Local MSMEs in Tourism Destinations: The Role of Brand Credibility, Brand Identification, and Brand Image in Strengthening Consumer Purchase Decisions
Trust-Based Business Leadership has become increasingly vital for MSMEs in tourism destinations, where building consumer trust is essential to competitiveness and sustainability. However, limited research explains how leadership-driven brand strategies through credibility, identification, and brand…