1 results for "Julyanthry Julyanthry"

Impact of Shopee Promotions on Spontaneous Buying in Pematangsiantar

Julyanthry Julyanthry; Lili Suryati; Zokir Mamadiyarov et al.

Aptisi Transactions on Technopreneurship, Vol. 7 No. 3 · 2025 · English · DOAJ Scopus

This study aims to determine the impulse buying behavior influenced by the Shopee marketplace sales promotion in the Sibatu-batu Block 9 community, Sitalasari, Pematangsiantar city. This study uses a library research design and field research. The sample of this study was 38 people. The types of…