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Jurnal Ilmiah Bisnis dan Ekonomi Asia
ISSN 0126-1258 · Institut Teknologi dan Bisnis Asia Malang · 270 artikel di indeks
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Artikel Jurnal
Business Development Strategy through Multi-Method Business Planning
This study examines the strategic feasibility of reopening PT Mahaka Gemilang Mandiri’s branch in Cianjur, Indonesia, through an innovative business plan integrating localized credit restructuring, community trust, and digital innovation. Utilizing a qualitative case study design, data were…
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Artikel Jurnal
The Opportunities, Challenges, and Strategies in Adopting the Franchising Business Model
Despite research on the franchising business model has been growing, a comprehensive examination of its opportunities, challenges, and strategies remains insufficient. This study aims to bridge this gap in the existing literature by offering an in-depth analysis of these aspects within a unified…
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Artikel Jurnal
The Influence of Consumer Perceptions on Cross-Buying Intention among Apple Product Users in Pekanbaru City
This study examined the determinants of cross-buying intention within Apple’s product ecosystem among users in Pekanbaru, Indonesia. A quantitative explanatory survey with a deductive design was used to test theory-driven relationships between consumer perceptions and cross-category purchase…
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Artikel Jurnal
The Influence of Bandwagon Effect, Viral Marketing, and Hedonic Motivation on Impulsive Buying Behavior for Skincare Products on TikTok
This study aims to analyze the influence of bandwagon effect, viral marketing, and hedonic motivation on impulsive buying behavior of skincare products on TikTok Shop. This study uses a quantitative approach with a survey method of 100 respondents in Pekanbaru City who meet the criteria: actively…
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Artikel Jurnal
The Relationship Between Digital Marketing, Brand Ambassador, and Product Mixes to Skintific Brand Cosmetic Loyalty to Young Women in Pontianak City
This study investigates the influence of digital marketing, brand ambassador, and product mixes on the brand loyalty of Skintific cosmetic products among young women in Pontianak, Indonesia. Employing a quantitative causal approach, data were collected via questionnaires from 166 respondents…
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Artikel Jurnal
The Influence of Fashion Involvement, Shopping Lifestyle, and Live Streaming Shopping on E-Impulse Buying Fashion Products
This study aims to analyze the influence of fashion involvement, shopping lifestyle, and live streaming shopping on e-impulse buying of fashion products in TikTok Shop users in Pekanbaru City. The phenomenon of increasing impulse purchases in the context of social commerce is a major concern…
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Artikel Jurnal
The Role of Organizational Commitment in Mediating Perceived Organizational Support on Organizational Citizenship Behavior
This study aims to empirically examine the influence of Perceived Organizational Support (POS) on Organizational Citizenship Behavior (OCB) with Organizational Commitment (OC) serving as a mediating variable at PT SBC Berkah Bersama. The research employs a quantitative approach using the Partial…
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Artikel Jurnal
The Influence of E-Service Quality and E-Trust on E-Satisfaction and E-Loyalty among Shopee Users
This study investigates the relationships between electronic service quality, electronic trust, electronic satisfaction, and electronic loyalty among Shopee users in Surabaya, Indonesia, addressing ongoing inconsistencies in e-commerce loyalty research. While prior studies often assume electronic…
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Artikel Jurnal
Creative Economy Development
The purpose of this study is to identify government efforts that have been carried out through the interview and documentation process, especially for the government through the Cooperative and MSMEs service, to identify the use of digital media, to identify the impact of government efforts and the…
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Artikel Jurnal
Brain Rot as a Mediator of Social Media Use, Mental Well-Being, and Employee Productivity
The rapid advancement of digital technology has intensified the use of social media in daily work activities, yet excessive information exposure may reduce individuals’ cognitive capacity. This study aims to analyze the mediating role of brain rot in the relationship between social media use…
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Artikel Jurnal
The Role of Green Marketing Orientation and Brand Social Responsibility in Enhancing Consumers’ Intention to Purchase Environmentally Friendly Products
The primary objective of this study is to investigate the impact of Green Marketing Orientation (GMO) on Green Purchase Intention (GPI) and to assess the mediating roles of Brand Social Responsibility (BSR) and Green Customer Loyalty (GCL) in shaping consumers’ intentions to purchase…
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Artikel Jurnal
Fraudulent Financial Reporting Analysis Using Fraud Hexagon Theory in ASEAN Healthcare Sector Companies
This research aims to analyze the factors influencing fraudulent financial reporting (FFR) in healthcare sector companies in ASEAN using the Fraud Hexagon Theory. The sample consists of 166 healthcare companies listed on stock exchanges in Indonesia, Malaysia, Thailand, Singapore, and the…
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Artikel Jurnal
Unpacking Employee Performance: The Mediating Role of Job Satisfaction in Leadership and Support Models
This study examines the effects of servant leadership and perceived organizational support on employee performance, with job satisfaction acting as a mediating variable. Grounded in Social Exchange Theory, the study explains how supportive leadership behaviors and organizational support foster…
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Artikel Jurnal
A Comparative Analysis of the Financial Performance Based on Financial Ratios
This study compares the financial performance of the governments of Malang Regency, Malang City, and Batu City during 2020–2024 using seven indicators: PAD effectiveness, expenditure-to-PAD efficiency, dependence on central government transfers, capital expenditure ratio, operational expenditure…
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Artikel Jurnal
When Ecolabeling is Not Enough: The Importance of Green Brand Awareness in Influencing Purchase Decisions
This study investigates the impact of ecolabelling on college students' purchasing decisions for ecologically friendly paper products in Palembang City, with green brand awareness serving as a mediating variable. The applied methodology is quantitative, involving purposive sample approaches with…
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Artikel Jurnal
The Role of Training in Increasing the Productivity of Tempe Sanan Chips MSMEs through Social Capital
This study is to analyze the effect of training on the productivity of tempeh chips MSMEs in the Malang City Sanan Center and the role of social capital as a mediating variable. Using a quantitative approach with an explanatory research design on 83 MSME actors selected through simple random…
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Artikel Jurnal
Work–Life Balance and STARA‑Related Job Insecurity as Predictors of Turnover Intention in Micro Coffee Shops During Economic Turbulence
This study investigates the predictors of turnover intention among micro-coffee shop employees during economic turbulence, focusing on the roles of work–life balance and Smart Technology, Artificial Intelligence, Robotics, and Algorithms (STARA) awareness. Utilizing an explanatory quantitative…
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Artikel Jurnal
The Role of Intercultural Understanding in Enhancing International Consumer Trust: Moderated by Multilingual Branding Strategy
The growth of the digital economy in Indonesia has created significant opportunities for international brands to expand their market share. However, the success of global brands is not only determined by product quality but also by their ability to understand local cultural values and communicate…
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Artikel Jurnal
External and Internal Economic Drivers of Financial Performance
This study aims to analyze the influence of external and internal factors on the financial performance of PT Pertamina (Persero) as measured using Return on Asset (ROA). External factors include world oil prices and inflation, while internal factors such as production expenses and total sales. The…
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Artikel Jurnal
Enhancing the Performance of Gen Z New Ventures Through Entrepreneurial Orientation and Social Media Adoption
This study aims to investigate the impacts of entrepreneurial orientation and social media adoption on business performance, and the mediating role of social media adoption in the context of Generation Z entrepreneurs as new entrants. This study employed a quantitative approach with a survey and…