8 hasil untuk "Alexandra-Raluca JELEA"
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Artikel Jurnal Teks lengkap
DIGITAL MARKETING STRATEGIES BASED ON CONSUMER PERCEPTION OF THE BRAND. MAGAZIA MORĂRIȚEI CASE STUDY, IASI, ROMANIA
In the global agricultural landscape, small producers play a crucial role in preserving tradition, fostering resilience, and driving innovation. Despite operating on modest plots of land, they contribute significantly to feeding communities, conserving biodiversity, and sustaining rural economies…
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Artikel Jurnal Teks lengkap
Romanian Students’ Perception of Cryptocurrency
This paper aims to find out about the perception Romanian students have concerning cryptocurrencies. Our main focus was on students from faculties of economics, but we have also gathered responses from students enrolled in other faculties, given the fact that this research is an empirical one. The…
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Artikel Jurnal Teks lengkap
#Bookstagram: A dual perspective study on the trend’s evolution
The way firms and marketers promote their products is being shaped by consumer needs and trends alongside the evolution of the marketplace. As web technologies and consumers’ online behavior improve, influencers are becoming increasingly significant in social media marketing strategies. This…
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Artikel Jurnal Teks lengkap
A comparative study of Romanian students’ perceptions on cryptocurrencies before and after the 2022 cryptocurrency market cap collapse
Since the year of 2022 was marked by many significant and rapid changes on the cryptocurrencies market, this comparative study explores perceptions of Romanian students about cryptocurrencies before and after the market collapse. A qualitative approach has been used to understand attitudes towards…
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Artikel Jurnal
Are We Smart? The New Meaning of a Smart Consumer
This study explores the evolution of the "smart consumer" concept, contrasting past definitions with contemporary perspectives shaped by technological advancements and societal shifts. Traditionally, smart consumers were seen as thrifty individuals who made informed choices within limited…
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Artikel Jurnal
eWOM vs. aWOM: AI Powered Word of Mouth and its Impact on Consumer Decision Making in Tourism
This paper explores the impact of artificial intelligence (AI) on consumer behaviour in the online tourism industry, focusing on two types of Word of Mouth (WOM): electronic Word of Mouth (eWOM) and Algorithmic Word of Mouth (aWOM). While eWOM, driven by consumer-generated content on platforms like…
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Artikel Jurnal
Does the payment method matter in online shopping behaviour? Study on the Romanian market of vegetables during the pandemic crisis
The present study, centred on customer online shopping behaviours, aims at analysing the frequency of vegetable acquisition and its main determining factors, while considering different methods of payment, i.e. cash, debit card, and bank transfer on the Romanian market. Using data obtained from a…
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Artikel Jurnal Teks lengkap
A Bibliometric Analysis of Organic Farming and Voluntary Certifications
Organic farming, characterised by environmentally friendly and sustainable agricultural practices, has gained significant attention throughout the years due to its potential to address critical issues such as food security, environmental sustainability, and public health. Voluntary certification…