1 results for "Anggi Tri Utami"

Peran Citra Merek, Celebrity Endorser, Kualitas Produk Dalam Keputusan Pembelian

Anggi Tri Utami; Jeanne Ellyawati

Jurnal Ilmiah Manajemen dan Bisnis, Vol. 22 No. 1 · 2020 · Indonesian · DOAJ

Nowadays, almost everyone uses smartphones in their daily activities. This is an opportunity for the smartphone industry to produce good products and create consumer attractiveness so that consumers want to buy them. This study aims to determine the role of brand image, product quality, and…