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Jurnal Ilmiah Manajemen dan Bisnis
ISSN 1693-7619 · Universitas Muhammadiyah Sumatera Utara · 167 artikel di indeks
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Artikel Jurnal
Determinan Perilaku Konsumen Melalui Aktivitas Sosial Media Marketing dan Electronic Word of Mouth
Purpose– This study aims to investigate social media marketing activities and electronic word of mouth (EWOM) on consumer behavior (purchase intention and loyalty intention) through quality relationships. Methodology – This study used a quantitative approach, where the source of data used was…
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Artikel Jurnal
Mediasi Customer Engagement Behavior : Digital Marketing dan Kualitas Makanan Guna Mencapai Kepuasan dan Keputusan Pembelian Konsumen
Purpose– This research aims to understand the mediating role of Customer Engagement in the relationship between digital marketing strategies and Food Quality on the level of consumer satisfaction and purchasing decisions in the Medan City culinary industry. Methodology– This study combines…
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Artikel Jurnal
Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce. Methodology– This research uses a quantitative approach by collecting data…
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Artikel Jurnal
Niat Pembelian Kendaraan Listrik dengan Faktor Pendukung Harga, Sikap, Norma Subjektif, dan Kontrol Perilaku
Purpose – The objective of this study is to ascertain consumers' interest in purchasing electric vehicles by examining the correlation between the consumer purchase intention variable and the independent variables, attitude, subjective norm, perceived behavioural control, and price sensitivity as…
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Artikel Jurnal
Hedonisme dan Impulsivitas Dalam Pembelian Produk Pakaian Melalui Cross Border E-Commerce
Purpose– Aims to determine the effect of knowing hedonic motivation along with other factors, such as external and situational factors, on impulsive purchasing decisions for clothing products in cross-border e-commerce. Methodology– This research uses a quantitative approach by collecting data…
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Artikel Jurnal
Keputusan Pembiayaan dan Keputusan Investasi Terhadap Nilai Perusahaan Dimoderasi Kinerja Keuangan
Purpose- This research examines financing and investment decisions on company value related to financial performance. Method – This research uses moderated regression analysis (MRA) on the consumer goods industry period 2013 – 2022. Samples were taken using a purposive sampling method, and found 16…
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Artikel Jurnal
Store Atmosphere, Diskon Harga dan Impulse Buying: Peran Mediasi Positive Emotion dalam Konteks Pengalaman Belanja
ABSTRACT Purpose – To identify the influence of Store Atmosphere, Price Discounts, impulse buying, Store Atmosphere and Price Discounts on Positive Emotions and to explore the mediating role of positive emotions in this relationship. Method – The sampling technique uses non-probability sampling…
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Artikel Jurnal
Kinerja Karyawan: Pendekatan Kepemimpinan Transformasional Dan Kerjasama Tim Dimediasi Kepuasan Kerja
Purpose – This research aims to determine how transformational leadership, teamwork, job satisfaction, and employee performance are related. Additionally, the relationship between transformational leadership, teamwork, and employee performance is examined in this study about the role of job…
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Artikel Jurnal
Leader-Member Exchange Terhadap Kepuasan Kerja: Mediasi Komitmen Organisasi dan Perceived Organizational Support
Purpose − This study examines and analyses the effect of Leader-Member Exchange on job satisfaction through organizational commitment and perceptions of organizational support at the North Sumatra BKKBN Office directly and indirectly. Methodology − The approach used in this study is an associative…
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Artikel Jurnal
Keputusan Pengguna Transportasi Online: Persepsi Promosi, Harga, Kualitas Pelayanan, dan Kemudahan Layanan
Purpose – To understand more deeply user decisions in the context of online transportation, this research aims to analyze the key factors that influence user decisions, including price, promotions, service quality and convenience. Method –Sampling was carried out using purposive sampling through an…
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Artikel Jurnal
Optimalisasi Kinerja Pegawai: Stres Kerja dan Kualitas Kehidupan Kerja dengan Mediasi Kepuasan Kerja
Purpose – This research explores the influence of work stress and Quality of Work Life (QWL) on employee performance by considering the mediating role of job satisfaction. Method – The research used a quantitative approach involving a complete census method, with a sampling number of 74 employees…
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Artikel Jurnal
Investasi Digital Reksa Dana dengan Model Unified Theory Acceptance and Use of Technology (UTAUT) Pada Generasi Y dan Z
Purpose – This research is to determine the factors influencing investors' intention to use investment applications among generations Y and Z. Method – The sampling technique uses purposive sampling to obtain 294 samples of digital investment users in Indonesia. Data was collected online and…
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Artikel Jurnal
Social Anxiety dan Perceived Performance terhadap User Acceptance dan Kepuasan Pengguna dalam Penggunaan Ticket-Vending Machine
Purpose – This research aims to evaluate the relevance of providing ticket-vending machines at railway stations in the context of train ticket purchases by measuring user satisfaction based on factors that influence user acceptance of the machine. Methodology – The research is quantitative and uses…
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Artikel Jurnal
Bagaimana Meningkatkan Kinerja Pemasaran Melalui Model Entrepreneurial Marketing Pada Ecopreneurship?
Purpose – The purpose of this study was to find out the role of womenpreneurship and the influence of ecopreneurship on the marketing performance of MSMEs through implementing the Entrepreneurial Marketing model. Methodology – The population are women who have eco-friendly SMEs in Sumatra. The…
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Artikel Jurnal
Likuiditas dan Leverage terhadap Nilai Perusahaan Dimediasi Profitabilitas: Eksplorasi Peran Financial Technology sebagai variabel Moderasi
Purpose – This study aims to analyze the impact of liquidity and leverage on firm value mediated by profitability and explore the role of financial technology as a moderating variable on the effect of liquidity and leverage on profitability. Methodology – The population of this study are banks…
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Artikel Jurnal
Ethical Leadership terhadap Employee Well-being: Peran mediasi Job satisfaction
Purpose - This study aims to analyze the influence of Ethical Leadership and Employee Well-being mediated by Job satisfaction.Methodology - The sampling technique used purposive sampling, which obtained as many as 126 nurses at PKU Muhammadiyah Bantul Hospital, Yogyakarta. The research data were…
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Artikel Jurnal
Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method uses a descriptive quantitative method with a…
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Artikel Jurnal
Financial Technology dan Kinerja Berkelanjutan Usaha Mikro Kecil : Mediasi Literasi Keuangan dan Inklusi Keuangan
Purpose - This study aims to examine the impact of Fintech on the Sustainable performance of MSEs, with mediating role of Financial Literacy and Financial InclusionMethodology -The purposive sampling technique was used to get 266 samples of MSEs' owners in the West Java province. The data were…
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Artikel Jurnal
Citra Destinasi dan Pengalaman Destinasi Terhadap Loyalitas: Peran Mediasi Kepuasan Wisatawan
Purpose – The purpose of this research is to formulate a measurement model of Emotional Exhaustion for non-permanent lecturers with SEM-PLS at Private Islamic Higher Education (PTAIS) in North Sumatra.Methodology – The research population is all non-permanent lecturers of Private Islamic Higher…
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Artikel Jurnal
Spiritual Leadership dan Emotional Intelligence Terhadap Organizational Citizenship Behavior: Peran Mediasi Workplace Spirituality dan Job Satisfaction
Purpose – This study aims to examine the empirical work spirituality model, job satisfaction and organizational citizenship behavior of permanent lecturers at private Islamic Universities in North Sumatra.Methodology – In this study, the sample size was 200 permanent lecturers from private Islamic…