4 hasil untuk "Arry Widodo"
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Artikel Jurnal
The Effect of Viral Marketing on Purchase Decision with Customer Trust as Intervening Variable
The study aims to determine the level of influence of viral marketing on purchasing decisions through customer trust in favehotel Hyper Square Bandung. The condition shows more eagerness on their business, the more enhancement on its services. The variables in this study are viral marketing as an…
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Artikel Jurnal
The Influence of Green Products on Purchase Decision Behavior in Generation Y and Z with Green Knowledge as an Intervening Variable
Plastic waste is one of the causes of global warming and uncontrolled climate change, so that it becomes one of the causes of increasingly severe skin problems. Plastic waste in Indonesia is still an important environmental problem and is receiving more attention in various fields, including the…
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Artikel Jurnal
Effective Marketing Strategy: Analysis of Advertising Appeals and Nct Dream Brand Ambassadors Through Brand Image Mediation on Somethinc Product Purchase Intention
The aim of this research is to determine the influence of advertising appeals and brand ambassadors on purchase intention with brand image as an intervening variable in certain consumers aged 17-25 years in Bandung City. The research method used in this research is a quantitative method, with…
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Artikel Jurnal
Pengembangan toolkit standarisasi UMKM katering dan kuliner bagi UMKM food community Bandung
The culinary business increasingly attracting new business investors and also increasing the competition because a lot of competitors are entering the culinary business. Innovation is needed to increase the competitiveness of a business. Currently, 48.9% of Micro, Small, and Medium Enterprises…