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Jurnal Aplikasi Manajemen
ISSN 1693-5241 · University of Brawijaya · 641 articles in the index
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Journal Article
Exploration Capabilities, Digital Competence, Innovation, and Sustainable Competitive Advantage: Does Entrepreneurial Agility Matter?
Entrepreneurial agility is a crucial factor in Indonesia's online business. The sector is important in achieving the 2030 Sustainable Development Goals (SDGs), and supports the digital economy focus in RIRN 2017-2045. However, competition among online businesses is very tight. The purpose of this…
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Journal Article
Enhancing Business Performance: A Dual Perspective of Customer Experience Mediation and Technological Readiness Moderation
This study investigates the intricate dynamics of digital transformation programs and business performance, with an emphasis on the mediating role of customer experience optimization and the moderating role of technology infrastructure preparedness. Based on survey responses from 247 executives…
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Journal Article
From Product to Relationship: A Service-Dominant Logic Approach to Gen Z Loyalty in Kopitiams
The rapid proliferation of the coffee shop industry, coupled with the high mobility and exploratory nature of Generation Z students, presents a critical challenge for Kopitiam businesses in maintaining customer retention. Grounded in Service-Dominant Logic (SDL), this study aims to analyze the…
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Journal Article
Market Orientation and Agile Aesthetic Innovation as Drivers of Business Performance: The Dynamic Adaptive Capability in Indonesia’s Batik Industry
The Indonesian batik industry faces increasing pressure from rapid fashion cycles, digital market transformation, and intensified competition, requiring MSMEs to strengthen market responsiveness while preserving cultural identity. This study examines the effects of Market Orientation, Agile…
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Journal Article
Women Lecturers’ Leadership Aspiration: A Mediation-Moderation Approach Based on Role Congruity and Self-Determination Theory
There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. There is still a big gap in the number of women in strategic leadership roles, even in colleges and universities. This disparity highlights the necessity of comprehending the factors…
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Journal Article
Competition Intensity and Innovativeness in MSMEs: The Mediating Effect of Entrepreneurial-Based Intuitive Decision Making
Empirical evidence explaining how MSMEs transform intense competitive pressures into sustainable innovation through internal strategic mechanisms remains limited, especially in developing countries like Indonesia. Addressing this gap is urgent to identify adaptive decision-making processes that…
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Journal Article
Innovation Revolution and Entrepreneurial Finance: Transforming the Performance of Businesses beyond Traditional Boundaries
Micro, small, and medium enterprises (SMEs) serve as the backbone of Indonesia’s economy, and their performance requires continuous strengthening because family-owned businesses dominate the sector and face persistent challenges in managing innovation and financial resources. This study aims to…
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Journal Article
Beyond ESG Scores: Exploring Financial Mediation for Energy Sector Growth in Indonesia and Thailand
Indonesia and Thailand face high disaster risks and severe environmental degradation, particularly due to unsustainable practices in the energy sector. This situation highlights the urgent need for companies to adopt sustainable business models to ensure long-term growth and resilience. The purpose…
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Journal Article
The Moderating Role of Gender in Exploring Impulse Buying Behavior Among Gen Z in Live Streaming Shopping: A Stimulus-Organism-Response (SOR) Perspective
The accelerating development of digital platforms has led to a reshaped consumer behavior, especially in live streaming shopping, which combines interactivity, playfulness, and convenience to drive unplanned purchases. Despite growing interest in this phenomenon, limited studies have examined how…
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Journal Article
When Sustainability Backfires: A Dual-Path Model of Trust Erosion and Consumer Skepticism in Green Marketing
The rapid expansion of sustainability marketing has increased the risk of greenwashing, raising urgent concerns about declining consumer trust and the effectiveness of environmental communication. As consumers become more environmentally aware, misleading green claims may not only fail to persuade…
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Journal Article
Navigating Satisfaction in Smart Tourism: A Multi-Destination Study of Infrastructure, Safety, and Accessibility in Post-Pandemic Indonesia
As smart tourism evolves and health concerns grow post-pandemic, understanding what drives tourist satisfaction and revisit intention becomes increasingly urgent. This study investigates how smart tourism infrastructure, destination management communication, and perceived safety and hygiene affect…
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Journal Article
The Moderating Role of Age: The Influence of Service Quality and Word of Mouth on Customer Loyalty with Trust as an Intervening Variable in the Banking Industry
The increase in customers who experience delays and bad debts indicates a challenge in maintaining the quality of customer relationships and loyalty, despite the bank's success in attracting new customers. Although the number of customers continues to increase, the rise in arrears and bad debts…
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Journal Article
Beyond Likes: The Impact of Social Media Marketing on Healthy Product Repurchase through Brand Image and Trust
The rapid development of digital technology has reshaped business competition dynamics, especially in the food sector. Social media marketing activities (SMMA) have emerged as strategic tools to engage consumers, build brand image, and foster repurchase intention. This study aims to investigate the…
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Journal Article
Green HRM and the Power of Well-being: Driving Sustainable Employee Performance
Sustainability has become a central concern for organizations, particularly higher education institutions, seeking to achieve long-term performance across economic, social, and environmental dimensions. This study examines the influence of Green Human Resource Management (GHRM) on employees’…
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Journal Article
Bridging Entrepreneurial and Digital Marketing to Enhance Business Performance: The Mediating Role of Innovation Capability and the Moderating Role of Gender
The economic expansion of Surabaya is primarily driven by trade, lodging, and food and beverage services. At the same time, the culinary micro, small, and medium enterprises (MSMEs) experience some hardships when it comes to increasing their business performance, such as being unable to obtain…
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Journal Article
The Influence of Three Forms of Collaboration on the Performance of Food SMEs in Indonesia
The increasing complexity of supply chains, driven by globalization and technological advancements, necessitates effective logistics collaboration, particularly for food SMEs in Indonesia. Despite its recognized benefits, many SMEs face fragmented supply chains, inefficient distribution networks…
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Journal Article
Transformational and Transactional Leadership in Semi-Military Organizations: Their Differential Impact on Work Engagement
In hierarchical and high-control environments such as correctional institutions, leadership style plays a crucial role in shaping work engagement. However, limited empirical research in semi-militarized contexts, particularly in correctional facilities with rigid structures and strict discipline…
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Journal Article
Engaging Gen Z to Work Onsite: Role of Camaraderie and Readiness
In mid-2023, the pandemic in Indonesia was declared endemic. People returned to normal activities, including the workplace, which resumed on-site activities. Meanwhile, the workforce began to be dominated by Gen Z, who were accustomed to online activities, especially during the pandemic. Regarding…
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Journal Article
The Dual Role of Employee Engagement in the Relationship Between Workplace Flexibility, Skill Development, and Retention
Employee retention constitutes a pressing concern for nonprofit institutions operating under resource-constrained conditions, as reflected in recent studies of developing economies such as Indonesia. This study, therefore, investigates how workplace flexibility and professional skill cultivation…
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Journal Article
Bridging Knowledge and Practice: The Role of Knowledge Sharing and Transfer of Training in Enhancing SPG Performance
In today’s highly competitive fast-moving consumer goods (FMCG) industry, sales promotion performance continues to face serious challenges due to the persistent imbalance between knowledge acquisition and its actual application in daily work practices. This issue is particularly evident among Sales…