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3 hasil untuk "Atsushi Inuzuka"

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  1. Artikel Jurnal

    Effects of Customer Orientation and Sales Orientation on Objective Performance:

    Atsushi Inuzuka

    Maketingu rebyu, Vol. 1 No. 1 · 2020 · Jepang · DOAJ

    This paper empirically examined to what extent customer orientation and selling orientation affect objective criteria (the average customer spend and the number of sold customers) at both the individual and group level. The data of 1,572 salespersons from 391 stores in a Japanese apparel chain…

  2. Artikel Jurnal

    An Exploratory Study of Service Aversion as a Consumer Orientation:

    Atsushi Inuzuka

    Maketingu rebyu, Vol. 7 No. 2 · 2026 · Jepang · DOAJ

    This study conceptualizes service aversion as a consumer orientation to avoid anticipated burdens associated with service use, such as interaction burden, social discomfort, and temporal constraints, and explores its influence on service quality evaluation. Using empirical data collected in hair…

  3. Artikel Jurnal

    Effects of Variance in Service Quality Ratings on Overall Scores of Users:

    Atsushi Inuzuka

    Maketingu rebyu, Vol. 5 No. 1 · 2024 · Jepang · DOAJ

    This study tested the effect of variance in service quality ratings on overall scores of users in reviews (7,210 sites, 576,449 reviews) on the well-known hotel accommodation reservation site “Rakuten Travel.” The results revealed that the overall score was lower for a hotel with higher variance in…