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ISSN 2435-0443 · Japan Marketing Academy · 74 artikel di indeks
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Artikel Jurnal
Influence of Evolutionary Moral Foundations on Ethical Consumption:
This study draws on moral foundations theory (MFT), grounded in evolutionary psychology, to elucidate the psychological processes through which moral foundations shape ethical consumption intention. We focus on two higher-order foundations: individualizing foundations and binding foundations. We…
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Is Bouba Sweet and Kiki Sour?:
It is well established that the shape of food packaging can influence taste perception. Focusing on the Bouba-Kiki effect, this study investigated how organic, rounded shapes and angular shapes on product packages affect taste evaluations from the perspective of brand anthropomorphism. The results…
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The Effect of the Expert Concept in AI Agents on Service Attractiveness
The spread of fake news in modern society has rapidly worsened with the advent of generative AI, and is recognized globally as an urgent social problem. While AI agents are attracting attention as a means of information gathering and fact-checking, concerns about hallucinations that provide answers…
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Customer Value-Based Pricing Mechanisms:
In market transactions that are based on exchange value, it is difficult for firms to directly obtain compensation as an outcome of their involvement in value creation in the lifeworld of consumers. This limitation represents a key challenge in realizing monetary outcomes from value co-creation…
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The Impact of Failures in AI-Human Hybrid Services on Customer Satisfaction
This study investigates how service failures by AI agents affect customer evaluations and satisfaction with subsequent human agents. Using an online experiment, we compared AI-human hybrid service sequences with human-human sequences to analyze how the order of providers shapes customer responses…
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Laboratory Experiments in Consumer Research:
In consumer research, subjects’ psychological states (attitudes) are manipulated by means of stimulus intervention via randomized controlled trials (RCTs) in order to examine the effects of the subjects’ states on the target variable. The interest here is not the effect of the treatment (stimulus)…
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Effects of Package Design Visual Density and Consumers’ Environmental Consciousness on Choice Intention:
Product packaging is often referred to as a “silent salesman,” and prior research has shown that it exerts a significant influence on consumer purchasing behavior. Previous studies have primarily focused on elements that constitute package design, such as color, shape, and material. However, little…
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How Much Should Multipack Products Be Sold For?
This study is a theoretical and empirical investigation into the conditions required for the “price divisibility effect,” a recent academic theory concerning price promotions. Results from consumer psychological experiments showed, as suggested by this theory, a positive price divisibility effect…
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Relational Perception in Aesthetic Experience and Ethical Consumption:
This study examines how art experiences influence consumers’ psychological states and ethical consumption intentions through a sequential psychological process initiated by relational perception. Across three studies, we demonstrate that perceiving an artwork as an expression of the artist enhances…
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The Architecture of Enthusiasm:
The aim of this study is to construct an analytical framework to uncover the underlying structure of fan enthusiasm and quantify attachment, supplementing traditional quantitative KPIs such as view counts in an entertainment industry undergoing structural changes due to digitalization. Unlike…
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An Exploratory Study of Service Aversion as a Consumer Orientation:
This study conceptualizes service aversion as a consumer orientation to avoid anticipated burdens associated with service use, such as interaction burden, social discomfort, and temporal constraints, and explores its influence on service quality evaluation. Using empirical data collected in hair…
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Effective Information Presentation in AI Agents:
The rapid growth of artificial intelligence (AI) agents has intensified competition focused primarily on performance. However, once performance exceeds a certain threshold, it risks becoming excessive from the consumer’s perspective. In such contexts, user experience (UX) emerges as the next…
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Boundary-Spanning Behavior and the Cross-Boundary Role of Professional Marketers in Shaping Organizational Market Orientation
This study focuses on human behavior, rather than institutional or structural mechanisms, as a key factor in enhancing an organization’s market orientation. In particular, it empirically examines the role of boundary-spanning behavior, which involves translating and coordinating information…
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New Perspectives on Uncertainty Marketing:
Sales approaches with uncertainty (e.g., gacha and lottery) have attracted recent attention, and many firms in Japan have adopted such approaches. However, studies have shown that products with uncertainty are preferred when all products in the list have the same rank (e.g., different tastes of the…
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Reconsidering Community Renovation:
Effective use of regional resources can have problems when public and private logic intersect, making it difficult to reach a goal. This is because that, in addition to the perspective of utilizing diverse resources within and outside the region, there is a need to take into account the various…
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Possibilities and Problems of Artists’ Involvement in Value Formation:
Art marketing has been systematically implemented with the goal of connecting works of art with audiences. There has been much research from this perspective. However, the specific involvement and practice of marketing by artists themselves has not been examined. Due to the unique circumstances of…
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The Impact of Reduplicated Gitaigo, Giyogo, and Gijogo on Advertising Effectiveness:
This study aims to explore the advertising effect of reduplicative expressions in gitaigo, giyogo, and gijogo. Onomatopoeia in Japanese consists of giongo and giseigo, which represent sounds, and gitaigo, giyogo, and gijogo, which express states, conditions, and emotions. This study focuses on the…