5 results for "Dinesh Samarasinghe"
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Journal Article Full text
POTENTIAL ASSOCIATION OF PRIVATE UNIVERSITY BRANDING EFFOTS WITH PERCEPTIONS AND ATTITUDES OF PROSPECTIVE STUDENTS: A STUDY IN SRI LANKA
Branding is a key factor that is receiving attention by the private universities in marketing their educational products. It is evident that the perceptions and attitudes of the prospective students could play a vital role in attracting them by these institutions.This study focuses on the…
Also available at: DOAJ
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Journal Article Full text
Perceived attributes of artificial intelligence (AI) toward consumers’ AI attitudes and purchase intention in an AI powered retail shopping space
PurposeThe study aims to analyze the influence of perceived attributes of artificial intelligence (AI) on consumer purchase intention; it also examines the moderating effect of technology readiness (TR) on the link between AI related attitudes and consumer purchase intention for fast-moving…
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Journal Article
Impact of embedded AI mobile smart speech recognition on consumer attitudes towards AI and purchase intention across Generations X and Y
Purpose – This study aims to examine the influence of the derived attributes of embedded artificial intelligence-mobile smart speech recognition (AI-MSSR) technology, namely perceived usefulness, perceived ease of use (PEOU) and perceived enjoyment (PE) on consumer purchase intention (PI) through…
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Journal Article
Factors influencing the purchase intention toward electric vehicles; a nonuser perspective
Purpose – The demand for electric vehicles (EVs) has significantly increased in recent years, though some countries like Sri Lanka have reported the opposite direction compared to the global trend. Hence, this study focused on identifying factors affecting EV purchase intention and barriers to the…