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South Asian Journal of Marketing
ISSN 2738-2486 · Emerald Publishing · 25 artikel di indeks
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Artikel Jurnal
Childcare centre for work efficiency of employed parents: perception analysis for business prospects
Purpose – This study aims to explore whether the working parents' perception about the necessity of childcare centres for their work efficiency is associated with their anxieties and concerns related to their dual responsibilities, i.e. providing proper parental childcare and maintaining work…
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Artikel Jurnal
Factors influencing the adoption of cashless transactions: toward a unified view
Purpose – This study aims to construct an appropriate framework by incorporating essential components from the most renowned theories to investigate the variables that impact behavioural intentions towards embracing cashless transactions (CLT). Design/methodology/approach – A survey was conducted…
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Artikel Jurnal
Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka
Purpose – This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the…
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Artikel Jurnal
The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market
Purpose – A surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards ethical consumption seemed to be swiftly replicated in Eastern countries, especially in South Asian nations, as a…
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Artikel Jurnal
Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh
Purpose – The purpose of this paper is to explore factors and their impacts influencing online grocery shopping intentions among customers in the post COVID-19 situation. Moreover, the study aims at evaluating the mediating roles of shopping habits during COVID-19 between perceived usefulness…
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Artikel Jurnal
Factors influencing the purchase intention toward electric vehicles; a nonuser perspective
Purpose – The demand for electric vehicles (EVs) has significantly increased in recent years, though some countries like Sri Lanka have reported the opposite direction compared to the global trend. Hence, this study focused on identifying factors affecting EV purchase intention and barriers to the…
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Artikel Jurnal
Antecedents of consumers' brand switching behavior in mobile service provider
Purpose – Switching behavior is predominantly seen in the consumer buying behavior of the mobile industry. This research aims to identify the factors influencing consumers to switch from their present mobile service provider. The consumer of the mobile industry operates in a dynamic and…
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Artikel Jurnal
Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model
Purpose – The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India. Design/methodology/approach – The authors propose this model based on the UTAUT-3 integrated with perceived risk…
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Artikel Jurnal
“We do it but they don't” unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills
Purpose – This research aimed to investigate the mediating role of social media engagement in the relationship between differentiation-oriented content and purchase intentions. Additionally, this research studies the moderating impact of entrepreneurial social media skills in the relationship…
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Artikel Jurnal
Examining some dynamics related to YouTube ad clutter in a high–clutter context
Purpose – This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter since their videos have embedded ads of programme…
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Artikel Jurnal
Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives
Purpose – This study aims to investigate the motives of mobile payment adoption from both customers' and retailers' perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts…
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Artikel Jurnal
Determinants of intentions to use the foodpanda mobile application in Bangladesh: the role of attitude and fear of COVID-19
Purpose – This study investigates the determinants influencing customers’ intentions of using the foodpanda mobile app during COVID-19 pandemic. Design/methodology/approach – This study is based on review of the literature studies and 388 usable data collected from respondents having prior…
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Artikel Jurnal
Customers' choice of the bank during the Covid-19 pandemic: the moderating effect of different banks in Bangladesh
Purpose – The study aims to examine the factors affecting the customers' choice of Bangladeshi banks during the Covid-19 pandemic and the moderating effects of private and public banks on this association. Design/methodology/approach – This study is based on explanatory research, where significant…
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Artikel Jurnal
The outlook of sustainability assurance in global trends: a bibliometric review and research agenda
Purpose – There is a growing interest in how firms respond to environmental degradation and societal challenges. Firms respond through their sustainability reports, but assurance of the reports gives confidence to the stakeholders. This study aims to identify the main research development in…
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Artikel Jurnal
Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products?
Purpose – The expansion of lifestyle and luxury markets has necessitated new marketing techniques. Recently, brand addiction has been a new topic in luxury repurchasing. The information reported in the literature regarding the effectiveness of brand addiction is insufficient and controversial. This…
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Artikel Jurnal
Service recovery efforts' influence on consumers' desire to reciprocate and forgiveness: the mediating role of perceived justice
Purpose – This paper investigated the impact of firms' service recovery efforts on consumers' desire to reciprocate and forgiveness in the hospitality industry of Pakistan. Additionally, this study examined the mediating role of perceived justice between service recovery efforts and their outcomes…
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Artikel Jurnal
The impact of website quality on online compulsive buying behavior: evidence from online shopping organizations
Purpose – The influence of website quality on online compulsive buying behavior (OCBB) in the context of online shopping based on the usage of a credit card (UCC) and online impulsive buying behavior (OIBB) was investigated in this study. Design/methodology/approach – The authors used a research…
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Artikel Jurnal
Best time to post and review on Facebook and Instagram: analytical evidence
Purpose – The study aims to investigate the time for social media posts and reviews in order to determine the best timing to ensure maximum outreach and interactions from users. The study intends to analytically investigate a company's Facebook and Instagram pages to get meaningful insights for…
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Artikel Jurnal
Barossa be consumed: a semiotic smorgasbord for Southeast Asians
Purpose – This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach – A survey was submitted to a Southeast…