1 results for "Geetha Mohan"

Point of adoption and beyond. Initial trust and mobile-payment continuation intention

Shalini Talwar; Amandeep Dhir; Ashraf A. Khalil et al.

Journal of Retailing and Consumer Services · 2020 · English · OpenAlex Scopus

Initial trust represents the trust that develops upon first use of a product. It is built on the basis of the net effect of factors that stimulate as well as inhibit it. Future transactions require less consumer effort after initial-trust formation. Despite being recognized as an important factor…