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Journal of Retailing and Consumer Services
Scopus
ISSN 0969-6989 · Elsevier BV · 45 artikel di indeks
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Artikel Jurnal
Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
Recent studies have demonstrated the potential of generative artificial intelligence (GenAI) in enhancing marketing content. However, its impact on consumer behavior has remained empirically untested. In response to social media platforms mandating the disclosure of GenAI content, we investigate…
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Artikel Jurnal Teks lengkap
Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA)
This research offers a novel approach that extends the application of importance-performance map analysis (IPMA) in partial least squares structural equation modeling (PLS-SEM) by incorporating findings from a necessary condition analysis (NCA). The IPMA comprises assessing latent variables and…
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How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
The rise of live streaming commerce has attracted attention from scholars and practitioners as a new opportunity to reach consumers. However, few studies have focused on the role of virtual streamers in this context. Based on the stimulus organism response framework, we explore the impact of three…
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Artikel Jurnal
Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement
Focusing on the application of artificial intelligence, this study investigates the impact of emotional display on user engagement with computer-generated imagery influencers through the lens of the computers are social actors (CASA) framework. It breaks down emotions into individual muscle…
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Artikel Jurnal Teks lengkap
Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience
This work examines the determinants of the success of influencer marketing on the youth-focused TikTok, the fastest growing social network. It analyses the effects of influencers' account characteristics (originality, quality, quantity and humor) on their followers' hedonic experience and perceived…
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Artikel Jurnal
The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps
The purpose of this research is to understand the main factors that determine users’ continuance intention to use social mobile Apps, considering two utilitarian (i.e., perceived usefulness, perceived ease of use) variables and a hedonic (i.e., perceived enjoyment) variable. As social mobile Apps…
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Artikel Jurnal Teks lengkap
How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
In the emerging retail market, e-tailers operating in developing economies have to cope with the rapid use of the Internet, new electronic purchasing methods and online selling platforms. However, e-tailers do not understand the effect patterns in which customer engagement on purchase intention and…
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Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
Research offers some indication that the online customers' shopping experience (OCSE) can be a strong predictor of online impulsive buying behavior, but there is not much empirical support available to form a holistic understanding; whether, and indeed how, the effects of the OCSE on online…
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When do AI chatbots lead to higher customer satisfaction than human frontline employees in online shopping assistance? Considering product attribute type
The increasing adoption of AI chatbots in online shopping assistance, as a complement or substitute for human frontline employees (HFLEs), leads to the question whether HFLEs perform better than AI service robots and why. From the perspective of product attribute type (experiential/functional) and…
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Creating and detecting fake reviews of online products
Customers increasingly rely on reviews for product information. However, the usefulness of online reviews is impeded by fake reviews that give an untruthful picture of product quality. Therefore, detection of fake reviews is needed. Unfortunately, so far, automatic detection has only had partial…
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Artikel Jurnal Teks lengkap
Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer
Collaborations between influencers and brands have become increasingly popular in recent years. Previous research has mainly focused on influencer marketing as a commercial action designed to enhance followers' perceptions and reactions toward promoted brands, ignoring the consequences of these…
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Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
Smart retailing has recently emerged as a new form of retail brand management enabled by novel technologies such as mobile augmented reality applications, to create better experience and value for customers. Augmented reality has also received significant attention as a growing field in marketing…
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The future of service: The power of emotion in human-robot interaction
Astoundingly, recent technological advancements have enabled robots to display emotions. Yet, while emotional expression is valued in the field of service, understanding emotions in human-robot interaction remains underexplored. Since emotions are contagious/transmittable, this study utilised…
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AI-chatbots on the services frontline addressing the challenges and opportunities of agency