1 results for "Laboy, L."

Minting a New Brand: Coordinating the Marketing and Promotion of a Large-Scale Grant Project

Kester, B.; Laboy, L.; Campbell, L. et al.

Marketing Libraries Journal, Vol. 10 No. 1 · 2026 · English · DOAJ

This article discusses the organizational logistics of marketing a large-scale Institute of Museum and Library Services (IMLS) National Leadership Grant project, including the details of the marketing plan development and its implementation, which resulted in dividing the team into smaller…