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Marketing Libraries Journal
ISSN 2475-8116 · Marketing Libraries Journal · 107 artikel di indeks
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Southside Reads: A Novel Idea for Community Engagement
This article examines Southside Reads, a community-wide reading challenge led by Longwood University’s Greenwood Library in rural Virginia. It brings together the university and surrounding community through shared books and conversation. Built on strategic planning, community partnerships, and…
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Minting a New Brand: Coordinating the Marketing and Promotion of a Large-Scale Grant Project
This article discusses the organizational logistics of marketing a large-scale Institute of Museum and Library Services (IMLS) National Leadership Grant project, including the details of the marketing plan development and its implementation, which resulted in dividing the team into smaller…
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Cultivating relationships across campus: How two colleges use author celebration events to market the library
This article discusses how two similar colleges have used author events to market and promote the library by building community across campus. Both Colorado College and Medicine Hat College have successful annual author events. The intent of each event is to feature the success of contributors…
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Marketing Electronic Resources: Challenges, Strategies, & Opportunities for Libraries
This article presents the findings of a national survey which asked library professionals about their challenges in marketing e-resources to library patrons and strategies they use to overcome these challenges. The study was conducted by two librarians at NC LIVE in North Carolina to better…
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Reaching Beyond the Stacks: Public Services Marketing Strategies at the UWI Cave Hill Law Library
This article presents a qualitative case study of the marketing and outreach strategies employed by the Public Services Division of a University Law Library in the Caribbean. Drawing from Armstrong and Kotler’s value-creation framework, the study explores how faculty engagement, student engagement…
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A Critical Hit: Reimagining New Student Orientation through the Lens of Dungeons & Dragons
In response to the return to in-person activities following the COVID-19 pandemic, institutions of higher education are exploring innovative methods to re-engage students. This article focuses on the reimagining of an academic library’s New Student Orientation (NSO) event with elements from the…
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Engaging with University History: Planting One Seed at a Time
University archives often hold materials related to little-known aspects of university history. At the University of Colorado Boulder (CU Boulder), the libraries made use of an archival collection to develop One Seed, a seed giveaway program that told the story of how red sunflowers were originally…
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Marketing Students Take on University Library as Client in Experiential Learning Assignment
In this collaboration between university librarians and faculty, advertising students were given the unique opportunity to treat the university library as a client in a rebranding initiative. This partnership allowed students to work in agency-style teams, simulating a real-world professional…
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Growing Organizational Marketing, Publicity, and Outreach Strategies with Intention
Marketing is a necessary function of academic libraries but is frequently deprioritized in library job descriptions and organizational structures. This article serves as a case study of how one library worked to formalize marketing efforts by moving from ad hoc committee-based work to structured…
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Book review of Empathy by Design: Empathy-Driven Marketing for Libraries
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Promoting a Research Impact Challenge Through Content Marketing
This article analyzes the process and analytics of the promotion of an asynchronous scholarly communications educational challenge in the setting of an academic health sciences library. The campaign used a content marketing strategy to create interest in and illustrate the importance of each day of…
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Tips from Sir Cluckerton: Effective and Fun Social Media with a Library Mascot
In 2021, the Houston Cole Library (HCL) at Jacksonville State University (Jacksonville, AL) added a mascot to enhance social media posts, and the result has been successful. HCL’s simple low-cost mascot has consistently stimulated positive interactions between the library staff/faculty and…
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Humorous Academic Library Messaging on TikTok & Instagram
This study explores how academic libraries use humor to communicate their value and services to their university community through social media. This study is a content analysis of posts created by a sampling of seven academic library Instagram and TikTok accounts. The study reviews and categorizes…
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Introducing the FIRST Values Framework: Enhancing Library Outreach, Marketing, and Engagement Through Empathic Design
This article introduces the FIRST Values Framework, a conceptual marketing thinking tool designed to foster empathy in library marketing by aligning strategies with core values and community needs. The framework enhances user-centered design and engagement efforts through five values…