1 results for "Muhammad Syahdat Adzani"

The Formation of Consumer Brand Engagement through Personal Selling: Brand Engagement and Purchase Intention in Islamic Banking

Muhammad Syahdat Adzani; Endy Gunanto Marsasi

Jurnal At-Tamwil, Vol. 8 No. 2 · 2026 · Indonesian · DOAJ

Purpose – This study aims to analyze the implementation of a personal selling-based marketing program in fostering Consumer Brand Engagement (CBE) and increasing the conversion of prospective customers within the Islamic banking industry. The study addresses the need to strengthen consumer…