3 hasil untuk "Professor Muhammad Hoque"
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Artikel Jurnal Teks lengkap
Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination.
The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped in coming up with elements that supports…
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Artikel Jurnal Teks lengkap
City marketing to city branding: A novel practice in Zimbabwe destination branding.
This study was based on understanding the concept of city marketing as a driver towards the achievement of effective city brands. The main aim was to develop a new destination branding perspective that originates from city branding. The study employed a quantitative research design. It was however…
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Artikel Jurnal Teks lengkap
Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy.
This study upon which this article is based was grounded on understanding the personalities existing within the urban residential areas in Zimbabwe. The aim was to establish personalities that would be used to brand places and cities as residential areas in Zimbabwe. This was a qualitative study…