1 results for "Ryan GAMOSO"

Predictors of Behavioural Intention and the Mediating Effects of Hotel Virtual Reality Experience and Cognitive Absorption

Ryan Joseph CALINAO; Ryan GAMOSO

African Journal of Hospitality, Tourism and Leisure, Vol. 13 No. 3 · 2024 · English · DOAJ Scopus

The study explores the influence of vividness, content quality, and system quality in virtual reality (VR) experiences on guests’ behavioural intentions in the hotel industry in the National Capital Region. It specifically examines how these factors affect guests’ engagement and decision-making…