19 hasil
Menampilkan 1–19 · 0,11 detik · RSS
Industrial Marketing Management
Scopus
ISSN 0019-8501 · Elsevier BV · 19 artikel di indeks
-
Artikel Jurnal Teks lengkap
Improving PLS-SEM use for business marketing research
A review of studies published in Industrial Marketing Management over the past two decades and more shows that these studies not only used partial least squares structural equation modeling (PLS-SEM) widely to estimate and empirically substantiate theoretically established models with constructs…
-
Artikel Jurnal Teks lengkap
Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
The new business challenges in the B2B sector are determined by connected ecosystems, where data-driven decision making is crucial for successful strategies. At the same time, the use of digital marketing as a communication and sales channel has led to the need and use of Customer Relationship…
-
Artikel Jurnal Teks lengkap
Digitalization within food supply chains to prevent food waste. Drivers, barriers and collaboration practices
-
Artikel Jurnal Teks lengkap
Transformational shifts through digital servitization
Manufacturers increasingly look to digitalization to drive service growth. However, success is far from guaranteed, and many firms focus too much on technology. Adopting a discovery-oriented, theories-in-use approach, this study examines the strategic organizational shifts that underpin digital…
-
Artikel Jurnal Teks lengkap
Transforming provider-customer relationships in digital servitization: A relational view on digitalization
Digitalization is viewed as a source of future competitiveness due to its potential for unlocking new value-creation and revenue-generation opportunities. To profit from digitalization, providers and customers tend to move away from transactional product-centric model to relational service-oriented…
-
Artikel Jurnal Teks lengkap
Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms
This study draws on an extensive survey and interview data collected during the COVID-19 pandemic. The respondents were executives of industrials firms whose factories, warehouses, and headquarters are located in Northern Italy. This is undoubtedly the European region first and most extensively…
-
Artikel Jurnal Teks lengkap
To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective
Covid-19 has severely tested our public health systems. Recovering from Covid-19 will soon test our economic systems. Innovation will have an important role to play in recovering from the aftermath of the coronavirus. This article discusses both how to manage innovation as part of that recovery…
-
Artikel Jurnal Teks lengkap
Triangulation in industrial qualitative case study research: Widening the scope