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Jurnal Bisnis dan Kewirausahaan
ISSN 0216-9843 · Politeknik Negeri Bali · 151 artikel di indeks
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Artikel Jurnal
Psikologi, Pedagogi, dan Ekosistem: Sintesis Tinjauan Literatur Sistematis Pendidikan Kewirausahaan di Indonesia
Pendidikan Kewirausahaan (PK) telah menjadi prioritas strategis di perguruan tinggi Indonesia, namun penelitian mengenai efektivitasnya masih terfragmentasi. Tinjauan Literatur Sistematis (SLR) ini bertujuan untuk mengidentifikasi, mengevaluasi, dan mensintesis secara kritis bukti-bukti empiris…
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Artikel Jurnal
Tantangan UMKM di Tengah Hegemoni Ritel Modern: Potret Kapitalisme Neoliberal dan Alternatif Ekonomi Kerakyatan
Artikel ini mengkaji tantangan Usaha Mikro, Kecil, dan Menengah (UMKM) di tengah ekspansi jaringan ritel modern seperti Alfamart dan Indomaret yang terus meluas ke seluruh penjuru Indonesia. Ekspansi ini dianalisis sebagai ekspresi konkret kapitalisme neoliberal yang telah mengubah relasi ekonomi…
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Artikel Jurnal
Perilaku Konsumen Wisatawan pada Ekosistem Short-Form Video: Bibliometric-Systematic Literature Review tentang FOMO, Autentisitas, dan Sustainable Tourism
Proliferasi platform short-form video (SFV) seperti TikTok telah mengubah proses pengambilan keputusan wisatawan secara fundamental, namun belum ada sintesis integratif yang menghubungkan fear of missing out (FOMO), persepsi autentisitas, dan pengambilan keputusan wisata berkelanjutan dalam satu…
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Artikel Jurnal
Determining Factors in The Packaging Design of Palembang Kemplang Crackers and Their Effect on Purchase Intention: A Voice of Customer Approach
This research aims to identify the dimensions that shape the packaging design of Kemplang crackers, develop a packaging design assessment instrument based on the Voice of Customer (VoC), and analyze the impact of packaging design on consumer purchase interest. The research combines the House of…
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Artikel Jurnal
Simulasi Perencanaan Usaha Bengkel Sepeda Motor: Studi Kasus Kacling Otomotif
Pertumbuhan jumlah sepeda motor di Indonesia menciptakan peluang besar bagi usaha bengkel sebagai bagian dari sektor jasa otomotif. Penelitian ini bertujuan menyusun strategi pengembangan Bengkel Kacling Otomotif melalui analisis kebutuhan pelanggan, evaluasi kelayakan finansial, dan pemetaan SWOT…
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PERAN CONSUMER ENGAGEMENT DALAM MEMEDIASI PENGARUH CONTENT MARKETING DAN E-WOM TERHADAP PURCHASE DECISION PRODUK SKINCARE FINALLY FOUND YOU DI TIKTOK SHOP
Perkembangan social commerce melalui TikTok Shop telah mengubah perilaku konsumen dalam mengambil keputusan pembelian. content marketing dan electronic Word of Mouth (eWOM) dipandang sebagai faktor penting yang dapat meningkatkan consumer engagement serta memengaruhi purchase decision pada…
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Artikel Jurnal
Memberdayakan Kewirausahaan Sosial: Peran Pengalaman Kerja Sosial, Dukungan Universitas, Empati, dan Efikasi Diri dalam Membentuk Niat Berwirausaha
Social entrepreneurship provides innovative approaches to addressing social challenges; however, students’ willingness to pursue this path remains relatively low. This study investigates the impact of social work experience and university-based entrepreneurial support on students’ social…
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Artikel Jurnal
Investigating Trends and Future Research SMEs Performance: Perception from Analysis Bibliometrics
This research explores the scientific activities and general trends of SMEs performance. Bibliometrics analysis was used against 456 articles from 2000 to 2022 to see the general perspective of SMEs performance. The database used to collect data is Scopus with the search keyword "SMEs performance"…
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Artikel Jurnal
Analisis Social Media Marketing Activities dalam Meningkatkan Niat Pembelian dengan Peran Mediasi Brand Image dan Brand Trust (NJS Projects)
This study is motivated by the increasing significance of social media as a strategic marketing channel within the online florist sector, as illustrated by NJS Projects in Denpasar, which actively utilizes Instagram to engage its audience. The objective of this research is to investigate the…
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Artikel Jurnal
Marketplace Atmosphere as a Stimulus for Hedonic and Utilitarian Shopping Styles on Online Shopping Satisfaction
The attractive atmosphere of the marketplace can be a fundamental element that can influence the shopping experience on the marketplace platform. In addition to fostering a hedonic shopping style, marketplace atmosphere can also strengthen utilitarian shopping styles. Therefore, this study aims to…
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Artikel Jurnal
Community-Based Economic Model: Evidence From Small Micro Agriculture Enterprises in Depok
This article aims to examine the community-based economic model implemented within the Micro Small Agricultural Enterprises (MSAEs) community in Depok, Indonesia, in response to the city’s stagnant economic development over the past decade. Improving regional economic performance requires more than…
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Artikel Jurnal
Analisis Faktor Yang Mempengaruhi Ketimpangan Distribusi Pendapatan Provinsi DIY Tahun 2012-2023 dengan Pendekatan Model Mixed Effect
The outcomes of development in each region depend on the endowment and management of the area. The differences of development outcomes cause the phenomenon of inequality in income distribution, which can be conceptually observed and measured by the Gini index. This study aims to analyze the…
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Artikel Jurnal
Kolaborasi antara Peneliti dan Praktisi: Penelitian Interaktif pada Transformasi Digital di Credit Union Kridha Rahardja
Research findings of business management academics are often not applicable in solving concrete problems faced by business practitioners. This is due to the academic orientation that prioritize research with strict objectivity, while practitioners require research that address real-world issues…
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Artikel Jurnal
The Role of Financial Inclusion in Mediating the Influence of the Creative Economy and Blue Economy on the Economic Welfare of Coastal Fishermen
This study aims to analyze the influence of Creative Economy and Blue Economy on the Economic Welfare of Coastal Fishermen, with Financial Inclusion as a mediating variable. Langsa City, Aceh, was chosen as the research site due to its significant marine potential, yet facing a decline in the…
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Artikel Jurnal
The Influence of University Student’s Environmental Awareness and Attitudes on the Achievement of the SDGs
This study is motivated by the urgency of achieving the Sustainable Development Goals (SDGs), which require the active participation of the younger generation, especially students, as agents of sustainable change. Low environmental literacy and green entrepreneurship behavior pose challenges in…
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Artikel Jurnal
Inovasi Pangan Fungsional Lokal : Strategi Pasar dan Bisnis Berkelanjutan (Studi Kasus Universitas Sultan Ageng Tirtayasa)
The economy can be stimulated by functional food entrepreneurship, which involves using local ingredients to create healthful and economically beneficial products through the combination of nutritional knowledge and resources available in the community. The primary objectives of this research are…
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Artikel Jurnal
Sistem Hambatan Berlapis Digitalisasi UMKM Kuliner: Studi Kualitatif Berbasis Kerangka TOE
Digital transformation barriers in culinary micro, small, and medium enterprises (MSMEs) form a layered barrier system that mutually reinforces and hinders optimization. This qualitative exploratory study involving 10 culinary MSMEs in Bandung identifies five main dimensions of barriers with 42…
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Artikel Jurnal
Sinergi Pemanfaatan Big Data dengan Sharing Data Privacy Pengguna: Efek Menawarkan Kompensasi dalam Meyakinkan Pengguna E-Wallet
The development of digital payment transactions through the adoption of e-wallets has a significant impact on the utilization of big data by companies and user data security systems. The purpose of this study is to ascertain how providing users with financial incentives and control over data use…
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Artikel Jurnal
Pengaruh Background factor Terhadap Pembentukan Niat Berwirausaha: Theory Planned Behavior
Economic growth is an achievement that must be considered in various regions, where one of the inhibiting factors is the unemployment rate. The high level of unemployment is a problem faced by various regions, including in NTT, precisely in the City of Kupang. The magnitude of the problem and the…
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Artikel Jurnal
Evaluasi Penerapan Reward dan Punishment bagi Nasabah Kredit pada LPD Kesiman
The growing LPD Kesiman faces various problems, especially the risk of non-performing loans. Efforts made to improve the smoothness of credit payments are by providing rewards and punishments for credit customers. This research was conducted to determine the application of reward and punishment for…