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Ekonomika Poljoprivrede (1979)
ISSN 0352-3462 · Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt · 2.176 artikel di indeks
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PSYCHOGRAPHIC AND BEHAVIOURAL SEGMENTATION OF WINE CONSUMERS
The purpose of this article is to identify specific marketsegments of wine consumers based on their demographic,psychographic and behavioural characteristics. The data wascollected through an online survey of 269 wine consumersin Serbia. The data were analyzed by using multivariatestatistical…
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ARTIFICIAL INTELLIGENCE IN SUSTAINABLE AGRICULTURE: OPTIMIZING WATER USE IN THE CONTEXT OF CLIMATE CHANGE
This paper examines the application of artificial intelligence (AI) in organic agriculture using the Analytic Hierarchy Process (AHP). A multi-criteria analysis evaluated four key criteria: AI use in optimization, factors affecting precision irrigation, benefits of AI application, and…
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A MULTIDIMENSIONAL FRAMEWORK FOR UNDERSTANDING INSTITUTIONAL SUPPORT IN RURAL ENTREPRENEURSHIP
This study investigates institutional perspectives on ruralentrepreneurship in Bosnia and Herzegovina, addressinga significant gap in research on meso-level actors in postsocialist contexts. Using a structured survey of 43 institutionalrepresentatives, including ministries…
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THE IMPACT OF DIGITALIZATION ON THE PERFORMANCE OF COMPANIES IN THE AGRICULTURAL SECTOR
This research examines the relationship between the level of digitalization and the returns achieved by companies operating in the agricultural sector. The study is based on a review of the available literature and aims to determine the impact of digitalization on the performance of agricultural…
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THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND TECHNOLOGICAL INNOVATIONS IN THE TRANSFORMATION OF AGRICULTURAL PRODUCTION
This paper examines the role of corporate socialresponsibility and technological innovation in thetransformation of agricultural production in Serbia. Thestudy is based on quantitative empirical research conductedon a sample of one hundred agricultural holdings andagri-food companies. The results…
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EXTENDING THE BUSINESS MODEL CANVAS FOR SUSTAINABLE SMALLHOLDER COFFEE FARMING: INTEGRATING DIGITAL MARKETING, GREEN FINANCE, AND CIRCULAR ECONOMY
This study develops and validates an Extended BusinessModel Canvas (BMC) integrated with the Triple BottomLine (TBL) principles, focusing on digital marketing, greenfinance, and circular economy practices for smallholdercoffee farming in Soppeng Regency, Indonesia. Using amixed-methods explanatory…
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AGRI-ENVIRONMENTAL INDICATORS IN THE EU: MEASURING DISCREPANCIES ACROSS MEMBER STATES
The paper analyzes agri-environmental indicators of EUcountries from 2017 to 2023 to assess progress towardsustainable agriculture. Using descriptive statistics,principal component analysis (PCA), and a compositeindex, it identifies key sustainability dimensions and ranksEU countries by…
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COMPETITIVENESS AND MARKET REORIENTATION IN MOLDOVA’S AGRI-FOOD EXPORTS TO THE EUROPEAN UNION
This paper examines how Moldova’s trade in agricultural and food products has changed between 2013 and 2024, against the background of closer economic integration with the European Union (EU). The analysis covers 24 agri-food product groups, including both agricultural commodities and processed…
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Artikel Jurnal
RISK MANAGEMENT IN THE AGRICULTURAL PRODUCTION IN SERBIA
The subject of consideration in this paper is the analysisof the structure and state of agriculture in Serbia, as wellas the impact of climate change and the accompanyingrisks in the production. The facts that will be consideredinclude the structure of agricultural areas, means ofwork, methods of…
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INFERENCES BETWEEN SMART FARMING AND SUSTAINABLE DEVELOPMENT OF AGRICULTURE
Agriculture faces significant challenges related to globalpopulation growth, climate change and pressure on naturalresources. In this paper, the positive impact of integratingdigitalization into farming practices to promote sustainabilityand efficiency in the agricultural sector is explored…
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INFLUENCER MARKETING, CULTURAL SENSITIVITY, AND ARTIFICIAL INTELLIGENCE AS DETERMINANTS OF GREEN AGRI-FOOD PRODUCT PURCHASE: THE MODERATING ROLE OF LEGAL NORM COMPLIANCE
Sustainable consumption and the transition toward greenproducts, particularly in the agri-food sector, representimportant challenges for contemporary agriculturaleconomics. This study examines the influence of influencermarketing, cultural sensitivity, and artificial intelligenceon consumers’…
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CONSUMER TRENDS IN BAKERY MARKET: UNDERSTANDING OF CONSUMER PERSPECTIVES AND PREFERENCES FOR FUNCTIONAL BAKERY PRODUCTS IN SLOVAKIA
The aim of the paper is to identify key consumer attitudestowards functional bakery products and explore factors affectingconsumer behavior. The study is based on questionnaire surveyconducted on a sample of 775 functional bakery productsconsumers in Slovakia. The results showed that…
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INNOVATIVE LEADERSHIP IN AGRICULTURE: TRANSFORMING FARM RESOURCES INTO INNOVATIVE RURAL PRODUCTS – THE CASE OF TUSCANY
Agricultural systems are increasingly shifting fromproduction-oriented models toward diversified andmarket-integrated structures, requiring new approachesto value creation. The purpose of this study is to examinehow leadership influences the transformation of farmresources into innovative and…
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Artikel Jurnal
FINANCIAL LITERACY, RISK ASSESSMENT AND MARKETING OPPORTUNITIES IN THE ADOPTION OF NEW AGRICULTURAL PRODUCTS
This paper investigates the relationship between financialliteracy, financial risk perception, and marketingopportunities during adoption of new agriculturalproducts. Based on a sample of 307 agricultural producersfrom Serbia, the findings highlight the central role offinancial literacy in shaping…
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GLOBAL EXPERIENCE OF FINANCIAL REGULATIONS OF THE AGRO-INDUSTRIAL COMPLEX AND SERBIAN ENTREPRENEURIAL AGRICULTURE IN MODERN BUSINESS
The paper analyzes international practices in the financialregulation of the agro-industrial complex, with a specialfocus on the Republic of Serbia and the improvementof sustainable sector development under economicchallenges. Particular attention is given to innovativefinancial instruments…
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EVALUATION OF CRITERIA FOR THE DIGITALIZATION OF AGRICULTURAL MACHINERY
In the paper, using the multi-criteria decision-makingmethod SiWeC, the digitization criteria were evaluated onthe example of medium- and heavy-duty tractors. A fuzzyvariant of the multi-criteria decision-making method wasused in order to obtain as precise assessment of the giventen qualitative…
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DEVELOPMENT OF FADN IN SERBIA, MONTENEGRO AND BOSNIA AND HERZEGOVINA (EU CANDIDATE COUNTRIES) AND THE TRANSITION TOWARDS FSDN
All the candidate countries for the European Unionaccession are obliged to establish Farm AccountancyData Network as a way of recording and analyzing farmactivities, agricultural policy creation and monitoring.Observed countries (Serbia, Montenegro and Bosnia andHerzegovina) are in different phases…
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THE ENVIRONMENTAL ROLE OF NATURAL RESOURCES IN THE SPORTS INDUSTRY DEVELOPMENT MANAGEMENT
Environmental organizations are pressuring sportscompanies to modernize their production by redirectingESG standards to conserve natural resources. The researchused historical methods, description, synthesis andcomparison to analyze the environmental role of naturalresources in the sports industry…
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Artikel Jurnal
RETHINKING FINANCIAL DISTRESS DETERMINANTS: INSIGHTS FROM THE AGRO-INDUSTRIAL SECTOR
This paper examines the determinants of financialdistress in the agro-industrial sector of the Republicof Serbia. The empirical analysis is based on paneldata for 20 large companies from the food productionsector in the period 2019–2024. Financial distress wasoperationalized using the revised…
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Artikel Jurnal
THE LEGAL STATUS OF AGRICULTURAL ADVISORY SERVICES IN THE EUROPEAN UNION AND THE REPUBLIC OF SERBIA: A COMPARATIVE ANALYSIS
Farm Advisory System (FAS) in the European Union areundergoing significant legal and institutional transformationin response to climate change, digitalization, and theevolving objectives of the Common Agricultural Policy(CAP). This paper analyses the changing legal positionof advisory services…
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