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Journal of Theoretical and Applied Electronic Commerce Research
Scopus
ISSN 0718-1876 · MDPI AG · 1.247 artikel di indeks
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Artikel Jurnal Teks lengkap
Less or More: Managing Channel Inventory and Store Service Strategies for Omnichannel Retailing
Retailers must reevaluate store positioning when implementing omnichannel strategies. This study examines retailers’ strategic preferences toward in-store services, including Buy-Online-Pickup-in-Store (BOPS), Buy-Online-Return-in-Store (BORS), and their combined offering. A stylized model…
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“Cashback for Positive Reviews”: Boon or Bane? An Empirical Study on the Impact of Negative Emotions in Review Manipulation on Evaluation Behavior
“Cashback for positive reviews” is a common form of e-commerce manipulation that may undermine consumer trust and distort the market evaluation system. However, there is a lack of systematic research on how it influences consumers’ willingness to provide evaluations through psychological…
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How AI-Generated Messages Impact Consumer Behavior in the Tourism Industry
Despite the significant potential of AI applications in tourism marketing communication, consumers’ attitudes and behaviors towards the outputs of these applications are still a mystery. To fill this research gap, the current study examines and compares consumer engagement (CE), novelty and…
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When Time Meets Scarcity: Differentiated Effects of Promotional Restrictions on Consumer Value in Live Commerce
Drawing upon social presence and perceived value theories, this study examines how time-limited (TL) and quantity-limited (QL) promotions influence consumers’ purchase intention in live-streaming shopping. Through two controlled experiments (using countdown prompts for TL and inventory…
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From Immersion to Purchase: How Live Streaming Catalyzes Impulse Buying Among Consumers
Under the rapid development of live commerce, impulse buying has become a core consumption phenomenon, yet its psychological triggering pathways across different consumer groups remain to be fully elucidated. Drawing on the S–O–R framework, this study conceptualizes live-stream interactivity…
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Disclosure Strategies in Shared Manufacturing: A Game- Theoretic Analysis of Third-Party Versus Self-Built Platforms
To address the challenge of complex quality control in shared manufacturing arising from loose “partner” relationships, a quality disclosure mechanism is incorporated into a shared manufacturing supply chain. By developing a platform-led game-theoretic model, it compares four quality disclosure…
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How AI-Driven User–Producer Interaction Fuels Interconnected Innovation: A Knowledge Exchange and Integration Perspective
In the rapid diffusion of artificial intelligence (AI), firms increasingly rely on AI to reshape user interactions, yet how such interactions translate into sustained innovation remains unclear. Adopting a user–producer interaction perspective, this study examines how AI-Driven User–Producer…
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Explainable Turkish E-Commerce Review Classification Using a Multi-Transformer Fusion Framework and SHAP Analysis
The rapid expansion of e-commerce has significantly influenced consumer purchasing behavior, making user reviews a critical source of product-related information. However, the large volume of low-quality and superficial reviews limits the ability to obtain reliable insights. This study aims to…
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From UGC to Brand Product Improvement: Mining Consumer Innovation Insights Across Social Media Platforms
In the era of e-commerce, consumers’ innovative insights are crucial for brands to improve their products and meet consumers’ potential needs. Although user-generated content (UGC) platforms have accumulated a vast amount of consumer voices, brands often face the dilemma of “rich data but scarce…
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Examining Consumers’ Continuance Intention to Use P2P Mobile Payment Systems: An Extended TPB Approach
Consumers are increasingly utilizing their smartphones to pay for goods and services, taking advantage of a variety of mobile payment options. Among these, Peer-to-Peer (P2P) mobile payment systems have gained global momentum, becoming one of consumers’ preferred choices. This study aims to examine…
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Hedonic Beats Utilitarian: Differential Effects of AI Chatbots and AR/VR on Consumer Engagement in E-Commerce
This research investigates the impact of augmented and virtual reality (AR/VR) and AI-enabled chatbots, both individually and collectively, on consumer engagement of e-commerce platforms. Moreover, this research examines the mediating effects of perceived utility, ease of use, and enjoyment and the…
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From Branch to Digital: Modeling Customer Channel Preferences in Electronic Banking Services
The digital transformation of financial services has changed how customers interact with banks through electronic channels, yet the factors influencing channel choice between branch-based and digital banking are not entirely understood, especially in emerging European markets. This study…
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Psychological Ownership as a Boundary Condition in AI Recommendation: Credibility Formation and Behavioral Intentions in Electronic Commerce
AI recommendation agents increasingly mediate consumer decision-making in electronic commerce, yet algorithm-based agents often suffer credibility deficits relative to human sources. This research examines how recommendation agent type (human vs. AI) influences behavioral intentions through…
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Who Is to Blame? How Fulfillment and Integrity Harms Relate to Trust in Sellers and Platforms
This study examines how different types of experienced harm influence trust in sellers and platforms in secondhand, platform-mediated markets. Drawing on attribution theory, we distinguish between fulfillment harm and integrity harm and investigate how these two forms of harm differentially affect…
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Explaining Inconsistent Privacy Effects: How Cognitive–Affective Inconsistency and Ambivalence Shape Online Information Disclosure
This study examines why privacy concerns do not consistently deter online information disclosure by focusing on internal evaluative dynamics underlying privacy decisions. Drawing on theories of attitudinal ambivalence and cognitive–affective inconsistency, it investigates how internal tensions…
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From Avatars to Algorithms: Virtual Streamers and AI-Enabled Consumer Behavior in Live Streaming Commerce—A Systematic Review
This review examines existing research on virtual streamers in live streaming commerce and digital marketing, identifying key factors that shape consumer responses. Based on 41 peer-reviewed studies and following PRISMA 2020 guidelines, the analysis applies the CIMCO to synthesize findings through…
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Membership Bundling in Platform Competition: To Bundle Add-Ons Together or Separately?
Platforms are increasingly adopting membership bundling strategies to strengthen competitiveness. This paper explores how duopoly platforms bundle their membership services (the base products) with those provided by other platforms (add-ons) through a game-theoretic lens. We focus on the competing…
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Transcending the Paradox of Statistical and Value Rationality: A Tripartite Evolutionary Game Analysis of E-Commerce Algorithmic Involution
The unbridled pursuit of statistical rationality has precipitated a crisis of value rationality in e-commerce ecosystems, leading to algorithmic involution—a dilemma characterized by destructive hyper-competition. To reconcile this theoretical paradox and explore effective governance pathways, this…
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Artikel Jurnal Teks lengkap
Green Two-Echelon Vehicle Routing Problem with Specialized Vehicle and Occasional Drivers Joint Delivery
In the field of logistics distribution, the two-echelon vehicle routing problem has long been a critical focus. Against the backdrop of global warming, enterprises conducting logistics operations must now prioritize not only delivery costs but also the environmental impact of carbon emissions. To…
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Artikel Jurnal Teks lengkap
The Effects of BOPS Cooperation on Advertising and Pricing Decisions in Omnichannel Retailing
Many retailers start to implement the practice of buy online and pick up in store (BOPS) by integrating their online and offline channels. In this paper, we study the effects of BOPS cooperation (i.e., channel cooperation) in the presence of advertising competition. We first investigate how BOPS…
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