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Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
ISSN 0854-0861 · Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika · 98 artikel di indeks
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Artikel Jurnal
NILAI PERUSAHAAN: PENGARUH DARI INVESTMENT OPPORTUNITY SET, PERTUMBUHAN LABA, DAN PERTUMBUHAN ASET DIMODERASI UKURAN PERUSAHAAN
This study aims to examine and analyze the influence of Investment Opportunity Set, Growth Potential, and Asset Growth on Company Value using Company Size as a moderating variable. The population for this study consisted of 159 companies. The sampling technique used in this study was purposive…
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Artikel Jurnal
EVALUASI KINERJA DISTRIBUTOR PT BCD MENGGUNAKAN METODE TOPSIS BERDASARKAN JUMLAH KLAIM DISKON DAN JUMLAH TOKO
This study aims to evaluate the performance of PT BCD distributors based on the intensity of discount claims and the number of stores managed. Performance evaluation was conducted using a quantitative approach by combining the Productivity Index (PI) and Technique for Order Preference by Similarity…
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Artikel Jurnal
ANALISIS SISTEM PENCATATAN PENERIMAAN DAN PENGELUARAN KAS SEBAGAI STRATEGI PENGELOLAAN KAS YANG EFEKTIF PADA PT X
This study aims to analyze the recording system of cash receipts and disbursements as an effective cash man-agement strategy at PT X. PT X is a manufacturing company that has been a client of KJA AP since 2020. Previously, cash recording was done manually and simp-ly using Excel without clear…
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Artikel Jurnal
DAMPAK PROGRAM PELATIHAN SOFT SKILLS TERHADAP PENINGKATAN KOMPETENSI KARYAWAN
This study aims to analyze the impact of soft skills training programs on improving employee competencies at Kartamulia University Purwakarta, focusing on employees who play crucial roles in daily administrative and operational services. Using a quantitative approach through an online survey of 45…
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Artikel Jurnal
PENERAPAN STRATEGI SEGMENTASI, TARGETING, DAN POSITIONING (STP) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFÉ LAMANDA SUNGAI PENUH
Increasingly fierce business competition requires businesses to implement appropriate marketing strategies to attract and retain consumers. One important strategy in marketing is Segmentation, Targeting, and Positioning (STP). This study aims to analyze the application of STP strategies on consumer…
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Artikel Jurnal
PERAN KEPEMILIKAN MANAJERIAL MEMODERASI PENGARUH GROWTH OPPORTUNITY, FIRM SIZE, DAN RISIKO LITIGASI TERHADAP PRUDENCE ACCOUNTING
This study aims to examine the effect of growth opportunity, firm size, and litigation risk on accounting prudence, with managerial ownership as moderating variable. A quantitative approach is employed using secondary data from companies in the consumer cyclicals sector, statistical analysis is…
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Artikel Jurnal
ANALISIS STRATEGI PENGELOLAAN ANGGARAN KAS DALAM MENJAGA LIKUIDITAS DAN PROFITABILITAS PADA PT ABC
This study aims to analyze cash budget management strategies in an effort to maintain liquidity and profitability at PT ABC during the period 2022 to 2024. This study uses a qualitative descriptive approach using liquidity and profitability ratio analysis. The data sources for this study are…
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Artikel Jurnal
ANALISIS HUKUM EKONOMI SYARIAH TERHADAP DISTRIBUSI MINUMAN PRE-WORKOUT TANPA LABEL HALAL DI KOMUNITAS FITNESS
The fitness industry has experienced rapid growth alongside the increasing public awareness of the importance of a healthy lifestyle. One of the most popular products among fitness communities is pre-workout beverages, which are claimed to enhance energy and performance during exercise. However…
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Artikel Jurnal
JAM KERJA PANJANG DAN MINIMNYA PENGHARGAAN: DINAMIKA MOTIVASI KERJA KARYAWAN USAHA KULINER DI KOTA
This study aims to analyze the factors causing low work motivation among employees in the culinary business, particularly cafes, in Parepare City and to formulate strategic recommendations for increasing work motivation. The research uses a descriptive qualitative approach with data collection…
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Artikel Jurnal
INTERPRETATION OF PROMOTIONAL MESSAGES IN TIKTOK LIVE STREAMING: CONSUMER RECEPTION OF GLAD2GLOW
The use of live streaming on TikTok as a digital media is currently one of the most in-demand communication strategies among business actors across industries, including the beauty industry. This research aims to examine how consumers interpret promotional messages in TikTok Glad2Glow live streams…
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ANALISIS ETIKA BISNIS PRODUKSI DAN PEMASARAN TERHADAP PELANGGARAN PRINSIP ETIKA LINGKUNGAN HIDUP
This study aims to comprehensively analyze the application of business ethics in production and marketing activities and identify ethical violations that impact the environment using the Systematic Literature Review (SLR) approach. Guided by the PRISMA method, by analyzing twenty scientific…
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Artikel Jurnal
KAJIAN LITERATUR REVIEW: STRATEGI PENGEMBANGAN DAN PELATIHAN SDM BERBASIS KOMPETENSI DALAM MENINGKATKAN KINERJA ORGANISASI
This research focuses on the study of competency-based human resource (HR) development and training strategies, with the primary goal of improving overall organizational performance. The research was conducted using a qualitative descriptive approach based on literature review, where data was…
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Artikel Jurnal
STRATEGI PEMASARAN DESTINASI MANGROVE WONOREJO DALAM MENDUKUNG KEBERLANJUTAN EKOWISATA KOTA SURABAYA
The Wonorejo Mangrove Tourism Park has significant potential for development as a leading ecotourism destination in Surabaya due to its important ecological functions and high environmental educational value. However, its management and marketing strategies still need to be strengthened to ensure…
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Artikel Jurnal
PENGARUH KOMPENSASI FINANSIAL DAN KOMPENSASI-NON FINANSIAL TERHADAP KNERJA KARYAWAN DI RS MUHAMADIYAH BABAT
This study aims to analyze the effect of financial and non-financial compensation on employee performance at Muhammadiyah Babat Hospital. Employee performance is a key factor in ensuring quality health services and patient satisfaction. This study uses a quantitative approach with an explanatory…
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Artikel Jurnal
ANALISIS KUALITAS LAYANAN PADA APLIKASI GRAB INDONESIA BERDASARKAN MODEL SERVICE QUALITY (SERVQUAL) DI JAKARTA
This study aims to analyze the impact of service quality on customer satisfaction among Grab app users in Jakarta. Service quality is measured using the SERVQUAL dimension, which consists of tangibles, reliability, responsiveness, assurance, and empathy, which is widely used to assess user…
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Artikel Jurnal
ARTIFICIAL INTELLIGENCE AND THE PROMOTION OF DIVERSITY AND INCLUSION (KECERDASAN BUATAN DAN PROMOSI KEANEKARAGAMAN DAN INKLUSI)
This research is about Artificial Intelligence and the Promotion of Diversity and Inclusion. This research measures the relationship between variables, namely: promotion of diversity, promotion of diversity and inclusion towards increasing inclusion and diversity through the role of artificial…
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Artikel Jurnal
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA PRODUK UMKM: STUDI KASUS HARUMANIS BANG TOYIB DESA KESAMBI
This study aims to examine the influence of price and product quality on consumers' purchase intention of Harumanis Bang Toyib products in Kesambi Village. In the midst of increasingly intense competition among small businesses, understanding the key factors that drive consumer purchasing decisions…
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Artikel Jurnal
PENERAPAN KERTAS KERJA PEMERIKSAAN (KKP) ATLAS DALAM PROSES AUDIT LAPORAN KEUANGAN
The development of information technology in the field of auditing has presented various innovations that can improve the efficiency and effectiveness of the audit process. One of these innovations is the ATLAS (Audit Tool and Linked Archive System) application which is used to manage audit working…
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Artikel Jurnal
PROSEDUR AUDIT ATAS PIUTANG USAHA PADA PT X OLEH KAP BCA
This study aims to assess the effectiveness of the audit procedures on accounts receivable conducted by the Public Accounting Firm (KAP) BCA for PT X, a trading company with high sales volume. In addition, this research also evaluates the extent to which the company's internal control system can…
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Artikel Jurnal
STUDI PERILAKU KONSULTAN PAJAK DALAM MENGHADAPI KENAIKAN PPN 12% TAHUN 2025: THEORY OF PLANNED BEHAVIOR
This study aims to understand the behavior of tax consultants in responding to the policy of increasing the Value Added Tax (VAT) rate to 12% in 2025, which is implemented alongside a new tax reporting system based on Coretax. The research employs a descriptive qualitative approach, with data…