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Media Ekonomi dan Manajemen
ISSN 0854-1442 · Universitas 17 Agustus 1945 (UNTAG) Semarang · 182 artikel di indeks
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Artikel Jurnal
Understanding Generation Z Buying Decisions in the Local Fashion Brands: The Impact of Social Media Marketing, Brand Image, and Product Quality
The increasing competition in Indonesia’s local fashion industry requires brands to strengthen their marketing strategies and better understand consumer behavior. Despite its rapid store expansion, Suko experienced declining sales, indicating a gap between business growth and consumer buying…
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Artikel Jurnal
The Effect of Social Media Marketing and Affiliate Marketing on Purchase Intention toward Evolene on Tiktok Shop in Surabaya
The growing interest in healthy lifestyles and fitness activities has contributed to the expansion of the fitness supplement industry in Indonesia. Despite its strong market position, Evolene experienced a decline in its Top Brand Index ranking in 2026, highlighting the need to evaluate the…
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The Influence of Financial Sector Growth, Dependency Ratio, and Education Level on the Penetration of Sharia Life Insurance in Indonesia
Indonesia has the largest Muslim population in the world, yet its sharia life insurance penetration lags far behind other ASEAN countries such as Malaysia and Thailand. This phenomenon warrants further investigation, given the substantial untapped market potential. This study aims to analyze the…
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The Influence of Digital Convenience, Online Promotions, and Instant Gratification on Repurchase Intention among FEBI UINSU Students using Tiktok Shop
This study aims to reveal how digital convenience, online promotions, and instant gratification tendency influence repurchase intention among students of the Faculty of Islamic Economics and Business at State Islamic University of North Sumatra who actively use TikTok Shop. Alongside the rapid…
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The Influence of Altruistic Leadership and Empowering Leadership on Organizational Citizenship Behavior through Job Satisfaction among Public Health Workers
This study aims to examine the influence of altruistic leadership and empowering leadership to Organizational Citizenship Behavior (OCB) through job satisfaction. A quantitative associative approach was used, based on Structural Equation Modeling-Partial Least Squares (SEM-PLS), and the analysis…
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Abusive and Compassionate Supervision as Predictors of Turnover Intention: Job Satisfaction Mediation in Smartphone Retail
This study examines the effects of abusive supervision and workplace compassion on turnover intention, with job satisfaction as a mediating variable, among employees in Indonesia’s smartphone retail industry. Although previous studies have extensively investigated abusive supervision and…
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Branding and Social Media Strategies for Mama-Mama Papua Culinary Competitiveness
This study examines the contribution of local identity-based branding and social media optimization to enhancing the competitiveness of Mama-Mama Papua culinary enterprises in Jayapura City. The research employed a qualitative case study approach involving traditional culinary businesses managed by…
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Driving Green Purchase Intention in Slow Fashion: The Direct and Moderating Roles of Green Perceived Value and Greenwashing
The growth of online fashion shopping and increasing concern about sustainability have encouraged interest in slow fashion, yet consumers still face uncertainty in evaluating sustainable product claims on digital platforms. This study aims to examine the effects of electronic service quality, green…
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Digitalization of Ecotourism of The Limbungan Traditional House of Perigi Village: Implementation of SDG 8 for Sustainable Local Economic Growth
The Limbungan Traditional House in Perigi Village, East Lombok, is one of the cultural heritage of the Sasak Tribe which has high ecological and cultural value, but its potential has not been optimally utilized as a competitive ecotourism destination. The purpose of this study is to analyze the…
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The Influence of Internal Control System, Follow-Up on Audit Recommendations, and Government Accounting Standards Implementation on Audit Opinion with Regional Loss as Mediator
This study analyses the influence of the effectiveness of the Internal Control System (ICS), follow-up on audit recommendations, and the implementation of Government Accounting Standards (GAS) on local government audit opinions, with regional losses as a mediating variable. The study is motivated…
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Key Drivers of High-Quality Financial Reports in Public Sector: Insights from Indonesia’s Supreme Court
This study examines the impact of human resource competence on the quality of financial statements within the Supreme Court and its subordinate units, with government accounting standards and internal control over financial reporting acting as mediating variables. The study uses an explanatory…
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Nexus between Cryptocurrency Markets and Hedge Funds in Period Before and During Russia-Ukraine War
The purpose of this study is to identify the pre- and post-war impact of the Russia-Ukraine war on the interaction between cryptocurrencies, cryptocurrency hedge funds, and traditional hedge funds. This study provides a deeper understanding of how geopolitical events can affect the behavior of…
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Enhancing Work Productivity: The Role of Work-Life Balance, Job Stress Management, Job Satisfaction, and Environmental, Social, and Governance Integration
This study investigates the impact of work-life balance, stress management, and Environmental, Social, and Governance (ESG) integration on employee productivity in Bandung's hospitality sector, focusing on the mediating role of job satisfaction. The study examines 19 five-star and 94 four-star…
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The Role of Consumer Trust as Mediation Between Live Streaming Shopping on Online Purchase Decisions in Sukabumi City
The rapid development of social media presents opportunities for business actors. Beyond serving as communication tool, social media enables businesses to build relationships and interact with potential customers to expand market reach. One popular feature is TikTok live streaming, widely used as…
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Liquidity, Volatility, and Herding Behavior: A Study of the Indonesia Stock Exchange during the Covid-19 Pandemic
This research aims to determine liquidity and volatility conditions and differences in herding behavior during the pre-pandemic, early pandemic, and the new normal period of the COVID-19 pandemic in Indonesia. This research examines the microstructure and proves herding behavior on the Indonesian…
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Can Brand Ambassador Program Effectively Increase Online Purchase Intention? A Mediation Analysis Through Brand Awareness in Cloud Infrastructure Technology Industry
Digital marketing through brand ambassadors is growing rapidly across various industries, including cloud computing industry. This study analyzes the effectiveness of brand ambassador programs on online purchase intention through brand awareness as a mediator. A quantitative approach with an…
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A Multidimensional Approach to Digital Customer Engagement: Empirical Study of Live-Streaming Communication Attributes
This study examines the impact of live-streaming on digital customer engagement by focusing on three key communication attributes: communication immediacy, interactivity, and visualization. The research investigates how these attributes influence cognitive, emotional, and behavioral engagement. A…
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Interplay between Income Inequality and Corruption in ASEAN
Corruption contributes to rising income inequality by worsening access to social services, education, and economic opportunities. This study aims to examine the relationship between corruption and income inequality. Panel data was used to analyze six ASEAN countries over the period 2013-2022 with…
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Navigating the Digital Landscape Spatially: Assessing P2P Lending Influence on Banking Performance and Risk in Indonesia
Research on the influence of digital finance on banking performance and risk is relevant, given the disparity development of the financial sector in Indonesia. The research method used a quantitative approach with data from the Financial Services Authority (OJK). Data processing employed Arellano…
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The Role of ESG (Environmental, Social, Governance) on Dividends and Firm Value: The Moderation Effect of Audit Quality
This research will examine the influence of ESG (Environmental, Social, Governance) and its components on dividends and firm value. Furthermore, the quality and credibility of information in the market will also influence stakeholder assessments. The important role of audit quality in providing…