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Journal of Asia Entrepreneurship and Sustainability
ISSN 1176-8592 · Asia Academic Press · 459 articles in the index
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Journal Article
Socio-Cultural Hierarchies and Marginalization in Contemporary Indian English Fiction: A Comparative Study of The God of Small Things, The White Tiger, and The Namesake
This paper examines the representation of socio-cultural hierarchies and mechanisms of marginalization in Arundhati Roy’s The God of Small Things, Aravind Adiga’s The White Tiger, and Jhumpa Lahiri’s The Namesake. Although the three novels emerge from different social and historical contexts, they…
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Journal Article
Evaluating the Fiscal Efficiency of Credit Guarantee Schemes and Equity Grants: A Secondary Data Analysis of Agricultural Collectives in Odisha
This study evaluates the fiscal efficiency of public capital infusions—specifically Matching Equity Grants and Credit Guarantee Fund Schemes (CGFS)—in "crowding-in" private commercial bank credit to smallholder agricultural collectives in Odisha, India. Utilizing a robust secondary dataset spanning…
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Journal Article
Workforce Sustainability and Industrial Competitiveness: Wage–Productivity Dynamics at Tata Steel
The relationship between wages and labour productivity remains a critical determinant of industrial sustainability, workforce stability, and long-term organizational competitiveness in capital-intensive industries. This study examines the wage-productivity nexus at Tata Iron and Steel Company…
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Journal Article
ESG as a Strategic Imperative: Evidence from India's Top 500 Listed Enterprises
The growing emphasis on sustainable business practices has transformed Environmental, Social, and Governance (ESG) considerations into a central component of corporate strategy. What was once viewed primarily as a voluntary commitment to ethical conduct and environmental stewardship has…
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Journal Article
B-School Branding and Its Role in Entrepreneurial Capability and Sustainable Education in Emerging Markets: A Multi-Stakeholder Perspective
In India’s competitive management education sector, with over 6,800 institutes, Business Schools (B-Schools) must differentiate through effective branding. Beyond reputation-building, B-School branding increasingly reflects an institution’s capacity to foster entrepreneurial capability, innovation…
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Journal Article
Reimagining Authorship in the Age of Artificial Intelligence: A Posthuman Reading of Literary Creativity
The rapid growth of artificial intelligence has disrupted the traditional conceptions of authorship, creativity, originality and textual authority, and so transformed the current literary culture. This study investigates the reconfiguration of creativity in technologically mediated contexts by…
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Journal Article
Al-Based Recruitment in Startups: A Systematic Literature Review of Applicant Tracking Systems and Hiring Transformation
This research study employs an exhaustive literature analysis to examine the ways in which startup companies use Applicant Tracking Systems (ATS) to recruit new employees. Examining the ways in which chatbots, natural language processing, and machine learning algorithms impact conventional…
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Journal Article
Sustainable Marketing Strategies and Their Impact on Entrepreneurial Growth in Emerging Asian Economies
The study investigated the relationship between sustainability indicators and entrepreneurial activity across four emerging Asian economies India, Indonesia, Malaysia, and the Philippines using the latest available secondary data from global institutions. The research examined how environmental…
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Journal Article
Redefining Prestige: Emerging Paradigms In Sustainable Luxury
Luxury prestige has long been based on open scarcity and swift novelty. Climbing environmental limits, social examination, and electronic openness now compel brands to reimagine status on verifiable stewardship instead of conspicuous spending. To consolidate scattered scholarship and practice and…
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Journal Article
Gender Disparities In Credit Access And Sustainable Micro-Entrepreneurship: Evidence From The PMFME Scheme In India
The Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) Scheme has emerged as a key national intervention to strengthen micro-entrepreneurship, enhance financial access, and increase credit flow to India’s unorganized food processing sector. The timely and adequate access of…
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Journal Article
Sustainable Digital Payment Solutions In India: The Interplay Of Customer Acceptance, Technical Advancement, And System Feasibility
Purpose: India’s digital payment ecosystem has expanded rapidly however, the long-term sustainability of card-based and digital payment systems depends on user acceptance, technological robustness, and overall system feasibility. This study examines how customer acceptance of digital payment…
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Journal Article
Impact Of Artificial Intelligence On Entrepreneurial Decision-Making In Emerging Asian Markets: An Integrative Conceptual Review
The influence of artificial intelligence on entrepreneurship is shaping how businesses make decisions concerning opportunity recognition, risk assessment, and allocation of resources. While the changing influence of artificial intelligence on entrepreneurship is receiving increased attention…
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Journal Article
Entrepreneur’s Perspective Towards Local Craft Governance Under ODOP Scheme With Special Reference To Glassware Industry In Firozabad
This research looks into how local crafts are regulated under the One District, One Product (ODOP) initiative from the perspective of glassware sector business owners in Firozabad, Uttar Pradesh. The ODOP initiative was launched in order to support Indian districts' industries and aims to improve…
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Journal Article
Analysis of Impact and Access of Government Support Schemes for Female Entrepreneurs from Minority Communities in Punjab
Entrepreneurship by women has become one of the major approaches to inclusive economic development in India. Nevertheless, the availability of state-funded entrepreneurial programs is still unequal, especially among female representatives of minority groups. The paper explores the effects and…
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Journal Article
The Influence of Social-Media Marketing on Brand Equity and Financial Success in Women-Owned Micro-Businesses
Due to the COVID-19 epidemic, the business environment is in an extremely challenging scenario. A decline in revenues causes the existence of small and medium-sized businesses in danger on a worldwide scale. When micro-SMEs are run by women entrepreneurs, the situation becomes significantly worse…
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Journal Article
Cross-Border Payment Infrastructure and International Business In Asia: A Narrative Review Of SWIFT’s Operational And Regulatory Challenges
International business increasingly relies on cross-border payment systems to facilitate trade, investment, and global supply chain coordination. Payment infrastructures play a critical role in shaping transaction efficiency, regulatory compliance, and access to international markets, particularly…
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Journal Article
Social Media, Peer Influence, and Sustainable Entrepreneurial Decision-Making among Gen Z in India
The paper focuses on the impact of social media and peer effects in defining sustainable entrepreneurship and innovation-driven decision-making among the Generation Z entrepreneurs and early-stage innovation participants in India. The study design is a mixed-method research design to integrate both…
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Journal Article
Post-mortem of Digital Wealth Platforms: A Synthesis and New Framework for User Engagement and Value Creation
Till date moderate research has been done on the financial advisory and wealth management robo-integrated platforms and Apps ever since the AIs invasion. Of all those investigations, only the relevant ones are funnelled to critically examine gaps and highlight determinants followed to understand…
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Journal Article
ENGLISH AS A BUSINESS LINGUA FRANCA IN DIGITAL ENTREPRENEURSHIP: A DISCOURSE-ANALYTICAL STUDY OF ASIAN BUSINESS COMMUNICATION
The expansion of digital entrepreneurship in Asia has intensified the use of English as a shared medium for online entrepreneurial communication, particularly on social media platforms. While English used for international business communication has been extensively examined in corporate and…
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Journal Article
Strategic Leadership and Organizational Behavior as Drivers of Sustainable Entrepreneurship in Emerging Asian Markets
This study investigates the role of strategic leadership and organizational behavior in shaping sustainable entrepreneurship outcomes across emerging Asian markets. As sustainability challenges intensify in developing regions, understanding the internal drivers that support environmentally and…