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Majalah Ilmiah Bijak
ISSN 1411-0830 · Institut Ilmu Sosial dan Manajemen STIAMI · 147 articles in the index
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Journal Article
The Effect of Service Quality on Customer Satisfaction at Securities Companies
This research aims to investigate the influence of service quality on customer satisfaction in the context of securities companies using the SERVQUAL approach. Securities companies have a crucial role in the financial markets, and customer satisfaction is a vital indicator in maintaining and…
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Journal Article
A Systematic Literature Review : Antecedents, Concepts and Research Sector of Innovative Work Behavior
Innovative work behaviour is an important focus in dealing with the digitalization era because there is still a lack of individual adaptation to the different changes that occur. There are currently few research models constructed to see IWB, thus this study seeks to conduct additional research on…
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Journal Article
Analysis of Health and Safety (K3), Working Environment and Employee Performance at The Container Depot
This company focuses on operating and managing container depots that provide empty container handling services. The purpose of this study was to identify and analyze the effect of safety and health and work environment on employee performance at this container depot. The method used in this study…
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Journal Article
Company Policy Model on Products and Services in the Implementation of After Sales Services in Indonesia
After-sales service is a key part of maintaining and increasing customers for companies, both for products and services, but the problem is that it is very complicated to maintain, let alone increase customers. The problems that arise are classic problems in the form of company illnesses in the…
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Journal Article
The Effect of Company Size, Company Age and Debt Equity Ratio on Initial Return in companies going public in 2018-2021
This research is an empirical study that aims to examine the influence of these factors, namely company size, company age, and debt to equity ratio (DER). The data used in this study is secondary, using financial statements that have been reported to the Indonesia Stock Exchange. The research…
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Journal Article
The Role of E-Commerce for MSMEs: A Study on Artificial Intelligence Training at Shopee Training Center
The Indonesian government ensures that MSMEs will once again become heroes of national economic revival in 2023. Currently there are around 20 million MSMEs that have been digitalized or on board on e-commerce platforms from the target of 30 million by early 2024. However, until now, there are…
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Journal Article
Inventory Analysis of Goods Increasing Sales: a Case in a Distributor Company
The phenomenon of this research is the delay in the delivery of goods by PT Wicaksana Overseas International Tbk to consumers (distributors). The purpose of this study is to analyze the application of the inventory forecasting method, the obstacle that occurs in the fulfillment of the stock of…
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Journal Article
Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study
Purchase intention helps entrepreneurs to decide where the geographic market is and how to segment the customers where the products and services are sold on social commerce media. The aim of this studyto be able to find out empirically about the influence of attitude, ease of use, perceived…
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Journal Article
The Influence of Digital Marketing and Social Media on Product Creativity and Empowerment of Women's Culinary Group of Bojong Kulur Village, Bogor
This study investigated the impact of digital marketing and social media on the creativity of products and the empowerment of culinary groups of women in Bojong Kulur village, Bogor. It also aimed to identify the most important factor in increasing product creativity and culinary group empowerment…
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Journal Article
The Effect of Celebrity Endorsement and Sosial Media Marketing on Purchase Intention Skincare Product in Tiktok Shop
Sosial media has become a place for many people to interact. Almost everyone, from young to old, uses Sosial media. Communicating and shopping as activities that can be done online, the presence of Sosial media provides benefits for users to provide convenience and keep abreast of the development…
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Journal Article
Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation
The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 respondents. In this study, data are analyzed…
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Journal Article
Digital Marketing Communication on Azarine Cosmetic Social Media Accounts with Lee Min Ho as Brand Ambassador
Facing the brisk advancement of technology in digital marketing communications, brands are currently faced with strengths in terms of promotion. How they choose brand ambassadors who can represent their brand should not be done haphazardly because when the brand cannot represent the brand, what…
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Journal Article
The Impact of Service Quality and Brand Image Through Passenger Satisfaction During New Normal Pandemic Covid -19
Service quality in a service company is very important and becomes a reference for good or bad companies in serving their customers so that they are able and create customer satisfaction for the company. And a good brand image will produce and the formation of a good reputation for the company…
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Journal Article
Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty
The research was conducted to explore the impact of service quality on student loyalty with student satisfaction and student trust as mediation. This sorting is expected to contribute to the university in adding information and positive managerial implications to its management. This research aims…
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Journal Article
Increasing Student Satisfaction Through Improving Service Quality at Tourism Colleges in East Jakarta
At private universities in East Jakarta, this study examines the impact of five service quality factors on student satisfaction. The research instrument consists of 28 questions arranged and structured based on variables, dimensions and indicators using the Likert scale. Data collection using…
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Journal Article
Determining Distribution Center Locations to Optimize Food Supply Chain Integration (A Case Study of an Agribusiness Company in Indonesia)
PT Asagri Selaras Asia is an agribusiness company in Jakarta, Indonesia that provides food supply for entrepreneurs in the tourism sector, such as hotels and restaurants. In running their business, the company has a supply chain network that effectively integrates suppliers, manufacturers…
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Journal Article
The Influence of Online Customer Reviews and Prices on Product Purchasing Decisions Fashion on the Shopee Marketplace in Bekasi
This study aims to determine the effect of Online Customer reviews and Price on the decision to purchase Fashion products on the Shopee Marketplace in Bekasi. This study is quantitative research with the type of descriptive research. The data collection method used is a questionnaire. The…
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Journal Article
The Influence of Visual Branding Innovation and Facility Design on Customer Value
The purpose of this research is to examine whether visual branding innovation and facility design have an impact on enhancing customer value, both concurrently and partially, at Unkl347 in Bandung. Customers are the driving force behind business competition, prompting entrepreneurs to strive for…
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Journal Article
Analysis of Factors Affecting Customer Satisfaction and Customer Loyalty in the Shopee Marketplace
This study aims to find out what factors influence customer satisfaction and loyalty in the Shopee marketplace. The variables used in this study are price, product quality, information quality, privacy issues, perceived security, product variety, delivery, customer satisfaction and customer…
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Journal Article
Auditor Performance Within Moderasi Compliance and the Influence of Audit Structure, Good Governance, and Organizational Culture
The purpose of this study is to investigate the role of audit structure, Good Governance, and organizational culture in influencing the performance of auditors on the Audit Board of the Republic of Indonesia (BPK RI). This quantitative research employs a survey conducted on auditors of government…