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International Journal of Consumer Studies
Scopus
ISSN 1470-6423 · Wiley · 6 artikel di indeks
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Artikel Jurnal
How to conduct a bibliometric content analysis: Guidelines and contributions of content co‐occurrence or co‐word literature reviews
Abstract Literature reviews summarize existing literature, uncover research gaps, and offer future research directions, thus aiding in theoretical and methodological development. Informetric research including bibliometric, scientometric, webometric, cybermetric, patentometric, and altmetric…
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Artikel Jurnal Teks lengkap
Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory
Abstract Using protection motivation theory (PMT), this study investigates the influence of cognitive assessment and affective response on customers’ behavioral intention amid COVID‐19 in the context of restaurants. More specifically, this research draws attention to (1) the influence of protection…
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Brand authenticity: 25 Years of research
Abstract Twenty‐five productive years have passed since the late Barbara Stern called for marketing scholars to take the topic of brand authenticity into consideration. Brand authenticity is now believed to be a core asset in mainstream marketing, yet confusion surrounds the nature and usage of the…
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Purchase experience during the COVID‐19 pandemic and social cognitive theory: The relevance of consumer vulnerability, resilience, and adaptability for purchase satisfaction and repurchase
This study explores consumer behavior during the pandemic through the lens of social cognitive theory (SCT). Using the SCT framework and assessing the pandemic as an environmental set, this study strives to fill the gaps in the underexplored impacts of the personal processes of consumer…
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Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression
This study aims to empirically measure the distinctive characteristics of customers who did and did not order food through Online Food Delivery services (OFDs) during the COVID-19 outbreak in India. Data are collected from 462 OFDs customers. Binary logistic regression is used to examine the…
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Artikel Jurnal Teks lengkap
A meta‐analysis of customer engagement behaviour
Abstract Customer engagement behaviour has emerged as an influential concept in marketing and refers to customers' behavioural manifestation towards a firm originating from motivational drivers. To provide a comprehensive and generalisable picture of this concept, this study provides a…