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Market Forces
ISSN 1816-8434 · Karachi Institute of Economics and Technology · 468 articles in the index
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Journal Article
A Factors Influencing Job Satisfaction of Healthcare Professionals in Karachi.
Past studies have shown that employee job satisfaction is essential to organizational performance and low turnover across all business sectors, including health care. In this paper, we examined the impact of six antecedents (i.e., compensation and benefits, work environment, job autonomy…
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Journal Article
A The Impact of Brand Equity Dimensions on Consumer Buying Behavior: The Moderating Roles of Trust, Loyalty, and Price Sensitivity
Consumer buying behavior knowledge helps in understanding how and why people make purchase decisions. It also helps firms to make better marketing strategies in the context of product development and customer satisfaction. Given its importance, we developed a model that uses three predictors (brand…
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Journal Article
Driving Sustainable Engagement through Green Leadership: A Moderated Mediated Model of Green Behaviors and Artificial Intelligence Support in Pakistan’s Banking Industry.
The banking sector plays an important role in countries’ economies and financial development. It operates in a highly competitive and technology-driven environment. Employee performance, customer satisfaction, and organizational performance are particularly important in this sector. The banking…
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Journal Article
Determinants of Healthcare Data Analytics Adoption: The Moderating Role of Data Maturity and Organizational Culture
Health care data analytics is transforming the way medical services are delivered, managed, and improved. Every day, hospitals, clinics, laboratories, pharmacies, and wearable devices generate vast amounts of data that need to be transformed and analyzed. Thus, health care data analytics has become…
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Journal Article
Exploring the Antecedents of Urban Female Entrepreneurial Activity: The Moderating Role of Self-efficacy, Family Support, and Financial Literacy
Female entrepreneurs in developed and developing countries contribute significantly in generating household income. Despite this, they have several disadvantages compared to their male counterparts. They have to cope with the cultural and other barriers common in developing countries. Given these…
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Journal Article
Instrumentation in Management Sciences Research: A Focus on Questionnaire Items Development
The heart of survey research lies in the research instrument used. A questionnaire is one of the most widely used research instruments in management science research. However, its development has become a concern for researchers in management sciences. It has been observed that there are challenges…
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Journal Article
Entrepreneurial Knowledge as a Catalyst for Overcoming Risk Aversion and Social Constraints: A Study of Quetta, Pakistan
The study has developed a theoretical framework, which has four hypotheses, two direct and two moderating. The study collected data using a five-point Likert-scale questionnaire adapted from prior studies. The sample size for the study was 260, and we collected data physically and from Google…
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Journal Article
Working Capital Efficiency and Firm Profitability: Evidence from Pakistan’s FMCG Sector
This study examines the impact of working capital management (WCM) on firm profitability in Pakistan’s fast-moving consumer goods (FMCG) sector. The study evaluates how components of the cash conversion cycle influence financial performance in an emerging market characterized by liquidity…
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Journal Article
A Moderating and mediating model of innovation performance.
Pioneer performances depend on entrepreneurial orientation for their success. This approach is crucial for converting green intellectual capital into actionable, practical innovations. Therefore, clever management techniques can accelerate and improve overall growth. Before incorporating green…
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Journal Article
Antecedents to trust and a Moderating role of website quality and online shopping Experience
In the present era, due to the diffusion of technology, internet usage has increased substantially. As a result, consumers' online purchase intention increased substantially. This study examined the impact of four antecedents on trust and the impact of trust on online purchase intention. The study…
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Journal Article
Financial Well-being among Generation Y: Exploring the Impact of Financial Awareness, Experience, Skills, and the Roles of Financial Capability and Self-Control.
This study investigates the relationship between financial well-being among Generation Y in Karachi, focusing on three key variables: financial awareness, experience, and skills. It aims to identify the mediating role of financial capability and the moderating influence of self-control in these…
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Journal Article
Developing a Framework for Ethical Leadership in SMEs in Zimbabwe.
There is extensive knowledge about ethical leadership in various contexts and large organizations in Zimbabwe. However, there is a notable lack of research on ethical leadership in the SME environment. This qualitative study aimed to develop an ethical leadership framework for Zimbabwe's SME…
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Journal Article
Effect of Green HRM Practices on Sustainable Performance: Mediating Role of GSCM Practices.
This study aims to investigate the impact of GHRM practices on long-term performance in the manufacturing sector of Gujranwala, Pakistan, with the mediating role of GSCM practices. Design/methodology/approach: Four dimensions (i.e., Green hiring, Green training, Green performance management, and…