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ISSN 1829-9946 · Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta · 424 artikel di indeks
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Artikel Jurnal
ANALYSIS OF WILLINGNESS TO PAY FOR C4 PULEN RICE PRODUCED BY UD. RATIH
Consumers' Willingness to Pay for C4 pulen rice produced by UD. Ratih in Bali is analyzed in this study, aiming to identify consumer characteristics and market segmentation, calculate WTP values, and evaluate influencing factors. Employing a quantitative approach with the Contingent Valuation…
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Artikel Jurnal
FINANCIAL FEASIBILITY ANALYSIS AND MAXIMUM PROFIT OF CASSAVA AND ALOE VERA FRITTER PRODUCT (CASE STUDY AT P4S RAMA VERA)
Getuk Goreng Lidah Buaya (cassava and aloe vera fritter) were a new product from P4S Rama Vera whose feasibility and maximum profit were unknown. This study aimed to determine the financial feasibility and maximum profit that could be obtained with the available resources. The method used was mixed…
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Artikel Jurnal
FACTORS AFFECTING THE SUCCESS OF INCLUSIVE BUSINESSES OF CASSAVA FARMER IN SUPPORTING FOOD SECURITY AND FARMER WELFARE
The inclusive business model places farmers involved in the cassava value chain thereby providing market opportunities for farmers. The success of inclusive business is expected to increase food security and balance village development, which will have a major impact on efforts to improve the…
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Artikel Jurnal
ANALYSIS OF CONSUMER BEHAVIOR IN CHOOSING ATTRIBUTES OF LARGE RED CHILI WITH A CONJOINT ANALYSIS APPROACH
Large red chili is a high value horticultural commodity that plays a vital role in meeting Indonesia's food demands, both for domestic consumption and industrial purposes. The high production rate of red chili corresponds with increasing consumer needs, influenced by diverse preferences that shape…
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Artikel Jurnal
RISK MITIGATION IN THE FOOD CORN SUPPLY CHAIN: A CASE STUDY IN KEDIRI REGENCY
Kediri Regency is one of the corn production centers in East Java. UD. XYZ is an MSME from Kediri Regency that produces processed food products from corn, namely marning. Operational activities and supply chain at UD. XYZ causes risk events. This study aims to identify, analyze, evaluate, and…
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Artikel Jurnal
COOPERATIVE MEMBERSHIP AND ENTREPRENEURIAL ORIENTATION OF WOMEN PALM-OIL SELLERS IN OGUN STATE, NIGERIA
Women entrepreneurs in palm oil business face significant challenges associated with access to finance and formal institutional support leading to poor entrepreneurial outcomes. An increasing number of women have joined cooperative organizations to boost their entrepreneurial activities. However…
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Artikel Jurnal
EMERGING ISSUES IN THE DEVELOPMENT OF AGRITOURISM IN INDONESIA: A BIBLIOMETRIC ANALYSIS
Indonesia possesses significant potential for agritourism development, supported by its abundant natural resources, cultural richness, and large agricultural workforce. Despite this, various challenges—such as limited infrastructure, insufficient farmer skills, weak promotion, and poor stakeholder…
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Artikel Jurnal
ECONOMIC STRUCTURE AND ECONOMIC SHIFT ANALYSIS OF FOOD CROP COMMODITIES IN SOUTH LAMPUNG REGENCY
Research on the economic structure and shifts of the food crop commodities in South Lampung Regency is important to identify local potential that can be optimized to support regional food sovereignty. This study specifically aims to determine the leading commodities within the food crop subsector…
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Artikel Jurnal
THE RELATIONSHIP BETWEEN THE ROLE OF FARMER GROUPS AND THE WELFARE OF THEIR MEMBERS IN BANYU ABANG VILLAGE, TELUK BATANG DISTRICT, KAYONG UTARA REGENCY
Farmer groups act as learning classes, collaboration platform and production units. Welfare is the goal of farming families, where prosperity is the ability to meet the food and non-food needs of farming households and manage expenses. The aim of this research is to determine the level of the role…
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Artikel Jurnal
RESILIENCE MODEL FOR THE EMPOWERMENT OF YOUNG COFFEE AGRIPRENEURS IN NAVIGATING BUSINESS ENVIRONMENT UNCERTAINTIES
The resilience of entrepreneurial capacity was crucial for young agripreneurs in facing the challenges of uncertainty, such as climate change and economic fluctuations. Institutional capacity and the adoption of appropriate technology enabled adaptation and innovation, enhancing competitiveness and…
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Artikel Jurnal
THE EFFECT OF OIL PALM PRODUCTIVITY ON THE GROSS REGIONAL DOMESTIC PRODUCT IN WEST KALIMANTAN PROVINCE
The agriculture, forestry, and fisheries sector is the sector with the largest distribution of West Kalimantan's GRDP in 2023. West Kalimantan is the province with the third largest area of palm oil plantations in Indonesia which continues to increase every year along with the amount of production…
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Artikel Jurnal
THE INTEREST OF THE YOUNGER GENERATION IN GROUPER FARMING IN LEMBUNG VILLAGE, GALIS DISTRICT, PAMEKASAN REGENCY
The aging farmer and aging fisherman is a challenge in Indonesia's agriculture and fisheries sector. Without regeneration, the economy, employment, and food security will be threatened. One of the fisheries sectors with good prospects is aquaculture, such as grouper farming in Pamekasan Regency…
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Artikel Jurnal
MARKET ORIENTATION OF RICE FARMERS IN ACEH BESAR REGENCY
Market orientation is a crucial factor in the success of farmers in the increasingly competitive era of modern agriculture. This study aims to measure the level of market orientation among rice farmers in Aceh Besar Regency using the Crop Specific Marketability Index (CMI) and Market Orientation…
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Artikel Jurnal
THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASING DECISIONS FOR GREENFIELDS FRESH MILK
The development of the dairy industry in Indonesia aligns with the growing demand for milk. Greenfields is a brand that has succeeded in becoming the market leader for fresh milk in Indonesia, but it is not yet able to be in the Top Brand Award. The research aims to identify consumer…
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Artikel Jurnal
ANALYSIS OF CONSUMER PREFERENCES FOR BROILER CHICKEN MEAT IN THE TRADITIONAL MARKET OF MAGELANG CITY
The increasing consumption of broiler chicken meat in society indicates a significant shift in consumption patterns. This highlights the importance of understanding the factors influencing consumer preferences for this product. The study aimed to analyze consumer preferences by identifying the most…
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Artikel Jurnal
ANALYSIS OF THE EFFECT OF RICE PRODUCTION, POVERTY, AND PREVALENCE OF UNDERNOURISHMENT (POU) ON FOOD SECURITY IN INDONESIA
This research is motivated by the mismatch between potential and real conditions in Indonesia, resulting in food security problems. As an archipelagic, maritime, tropical, and agricultural country, Indonesia has abundant natural resource potential. Indonesia is one of the largest rice-producing…
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Artikel Jurnal
HAPPINESS INDEX OF CHILI FARMERS IN SUKAU DISTRICT, WEST LAMPUNG REGENCY
Measuring the level of farmer welfare can be observed not only from the material aspect but also from the happiness level of the farmer. The happiness indicator can be described as subjective well-being. This study aims to measure the happiness index of chili farmers in Sukau District, West Lampung…
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Artikel Jurnal
PREVENTIVE RISK MANAGEMENT STRATEGY FOR HYDROPONIC LETTUCE PRODUCTION AT CV SPIRIT WIRA UTAMA TANGERANG SELATAN BANTEN
Agribusiness companies face various risks during their production period, which can harm their operations. For instance, CV Spirit Wira Utama, a company engaged in lettuce production, experiences an average of 25% harvest loss due to unmarketable quality. Therefore, preventive measures are…
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Artikel Jurnal
PERFORMANCE AGRICULTURAL, MINING, AND INDUSTRIAL SECTORS IN SOUTH SUMATRA PROVINCE BEFORE AND DURING THE COVID-19 PANDEMIC
Now, COVID-19 pandemic which began in Wuhan, China, on December 2019, has been affecting several lethal health problems that ever happened throughout global history. Without exception for Indonesia which was confirmed that COVID-19 has been occurring since 2 March 2020. COVID-19 pandemic has been…
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Artikel Jurnal
FACTORS INFLUENCING THE COMMUNICATION BEHAVIOR OF OIL PALM PLANTERS IN PELALAWAN DISTRICT
Communication behavior is an attitude or action that is in a person to obtain the information he needs. Communication behavior can describe how the smallholders' businesses obtain information about farming as a consideration in making decisions for their farming. Oil palm is a leading commodity in…