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Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
ISSN 1844-7007 · Academica Brâncuşi · 3.434 artikel di indeks
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SUSTAINABLE MANAGEMENT AND BRANDING APPROACHES IN PROFESSIONAL FOOTBALL
Professional football has evolved into a highly complex economic, social, and cultural system, where sporting performance, financial profitability, and public responsibility are deeply interconnected. The accelerated commercialization and globalization of football clubs have amplified the need for…
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EU: THE TRANSFER OF PUBLIC SERVICES INTO PRIVATE HANDS
In the past, universal access to essential public services served as an important mechanism for generating a good relationship between the market, social cohesion and democracy in many European countries. But, with the growing dominance of the mode of negative integration across the continent…
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FOOTBALL AS A MODEL OF LEADERSHIP AND MANAGERIAL STRATEGY
Football is a complex framework in which leadership, strategic planning and resource management are manifested in a dynamic and immediately observable manner. Team organization, role clarity, coordination and the ability to adapt to changing situations reflect fundamental principles of modern…
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ACCESS TO ELECTRICITY AND THE TRANSITION TO RENEWABLES IN RURAL AFRICA: COMPARATIVE EVIDENCE FROM STATISTICAL DATA AND PUBLIC SURVEYS
The paper analyses the dynamics of rural access to electricity in ten African countries (Nigeria, Kenya, Ghana, Uganda, South Africa, Morocco, Ethiopia, Tanzania, Senegal, Zambia) over the period 2010–2022, using official statistical data and perceptions from public surveys. Correlations between…
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TRENDS IN DIGITIZATION OF THE CUSTOMER EXPERIENCE IN INSURANCE
The insurance industry, traditionally conservative and heavily dependent on direct human interactions, is going through a period of profound transformation. Accelerated digitalization and the adoption of new technologies — especially online platforms, artificial intelligence and advanced data…
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ANALYSIS OF CONSUMER BEHAVIOR OF THE POPULATION IN ROMANIA IN THE CONTEXT OF RISING PRICES
The sharp increase in prices represents an economic phenomenon with a significant impact on consumer behavior, influencing expenditure patterns, purchasing priorities, and households’ adaptation strategies. This article aims to analyze the consumer behavior of the population in Romania in the…
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SHORTAGE-DRIVEN INFLATION: CAUSES, EFFECTS, AND MODES OF MANIFESTATION IN THE SOCIALIST ROMANIAN ECONOMY
The illusion cultivated by the doctrinaires of the socialist system was the belief that they could resolve the problem of economic disequilibrium [7]. In reality, the issue extended far beyond the imbalance of the economy; it involved the rewriting of all governing laws, including economic ones…
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THE EFFECTS OF DYNAMIC PRICES ON COMPETITION IN THE PLATFORM ECONOMY AN EMPIRICAL APPROACH
The digital transformation of markets has led to the emergence of platform-based economic models (Uber, Airbnb, Glovo), in which algorithms determine the prices of services in real time. This study investigates the impact of dynamic pricing on imperfect competition between service providers…
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THE EVOLUTION OF INFLATION AND THE MONETARY POLICY RESPONSE IN ROMANIA: A DECADE OF EXTERNAL SHOCKS AND STRUCTURAL CONSTRAINTS
This study examines the dynamics of inflation in Romania during 2014–2024, a decade marked by overlapping crises that shaped the macroeconomic landscape. The COVID-19 pandemic, the global energy shock, the Russia–Ukraine conflict, and renewed geopolitical tensions significantly altered price…
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DEVELOPMENT OF ROMANIAN FEMALE ENTREPRENEURSHIP THROUGH MENTORING
Mentoring for the development of female entrepreneurship is a support for women who want you, but may not have the courage, strength, knowledge to develop their own business. The mentor provides experience, access to resources, an action plan, guidance. The future female entrepreneur, through…
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UNIVERSITY ETIQUETTE AS MECHANISM OF ENHANCING THE ACADEMIC RESPONSIBILITY
t In the current context of higher education, at both national and international level, ethics and academic integrity have become central concerns, and higher education institutions are increasingly seeking effective mechanisms to promote responsible behaviour. In this context, the present article…
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EXPLORING TYPOLOGIES OF SOCIAL ENTREPRENEURSHIP AND FURTHER PATHWAYS TOWARD SUSTAINABILITY
The social economy has an important role within the worldwide societies as it promotes sustainable growth and it places upfront people and communities instead of profits. It has a significant contribution in the generation not just of meaningful employment, but also it supports social cohesion, and…
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RECONCEPTUALIZING MARKETING IN THE CLIMATE CHANGE ERA: SUSTAINABILITY VS. GREENWASHING
Global warming and its increasingly visible consequences (ecosystem degradation, loss of natural resources, pressure on quality of life and economic instability) require a re-evaluation of the role of marketing in relation to society and the environment. In an economy under the pressure of climate…
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A COMPREHENSIVE INSIGHT INTO THE DIGITAL ECONOMY AND SOCIETY INDEX
The digital economy encompasses all industries or activities that directly participate in digital production or rely, in a crucial manner, on digital inputs. This approach is typically used in economic activity to attempt to quantify the contribution of the digital economy to total economic growth…
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CULTURAL HERITAGE MANAGEMENT AND EDUCATIONAL TOURISM. STRATEGIES FOR DEVELOPING AND IMPACT ONE THE ECONOMY
Cultural heritage is a valuable resource for communities, with significant potential to contribute to local socio economic development. By conserving and promoting it, not only is the historical and cultural identity of communities preserved, but economic growth can also be stimulated. In the…
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CULTURAL DILEMMAS IN BUSINESS ETHICS – A STRATEGIC PERSPECTIVE
In today’s globalized environment, multinationals (MNCs) are operating from an increasing number of host countries. If ignored or mismanaged, the cultural diversity across these countries can undermine the development of an ethical organizational culture within the foreign branches. Opposing values…
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THE IMPACT OF MIGRATION ON EMPLOYMENT: CAUSES, EFFECTS AND PERSPECTIVES
Migration has become a defining feature of global labor markets, influencing employment patterns in both origin and destination countries. This paper examines the drivers of migration (economic disparities, demographic shifts, political instability), its multifaceted effects on employment in both…
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THE ROLE OF DIGITAL TECHNOLOGIES IN SHAPING MODERN ECONOMIC RESILIENCE: EVIDENCE FROM GLOBAL CRISES (2015–2024)
This paper analyzes the pivotal role of digital technologies in enhancing economic resilience during major global disruptions between 2015 and 2024, focusing on the COVID-19 pandemic and subsequent supply chain shocks. Employing a difference-in-differences framework across 85 countries, the study…
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METHODS AND TECHNIQUES FOR HEDGING FINANCIAL RISKS USING DERIVATIVE INSTRUMENTS
Derivative financial instruments represent a core component of modern financial risk management, providing flexible mechanisms for hedging exposures generated by market volatility and macroeconomic uncertainty. The aim of this paper is to systematize the main categories of financial risk that can…
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THE ROLE OF GOODWILL IN THE FINANCIAL EVALUATION PROCESS OF COMPANIES
t Valuing a company is a complex process, designed to determine its real economic value. In the current context, marked by heightened global competitiveness, rapid technological innovations and the increasing importance of intangible assets, valuation can no longer focus exclusively on tangible…
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