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Mednarodno Inovativno Poslovanje
ISSN 1855-6175 · DOBA Business School Maribor · 165 artikel di indeks
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Artikel Jurnal
How Artificial Intelligence is shaping the future of learning: rethinking education, competence, and human agency
Purpose of the article. This paper explores how artificial intelligence (AI) transforms the philosophical, cultural, and pedagogical foundations of education. It argues that while AI expands cognitive capacity and predictive power, it simultaneously reveals the irreducible qualities of human…
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New approaches to teaching International human resource management: a case study from a Slovenian Intercultural management program
This study explores the innovative pedagogical design, implementation, and student outcomes of the International Human Resource Management (IHRM) course, a graduate-level module delivered in a hybrid and bilingual format at a Slovenian university. The course is co-taught by two professors, with…
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Normative embedding in economic diplomacy: sustainability and human rights in European economic statecraft
Economic diplomacy has traditionally been associated with trade promotion, investment attraction, and the pursuit of national economic advantage. In recent years, however, sustainability and human rights have become increasingly visible within the strategic language of economic statecraft. This…
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Beyond individual intelligence: assessing creativity in the Human - AI - World Ecosystem
Purpose of the article: The modern educational landscape faces a crisis as traditional assessment, which measures individual achievement in isolation (the "fish in a tank" fallacy), fails to capture the rich creative potential emerging from global Human-AI partnerships. This paper introduces…
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Building and brand recognition of veterinary clinics in Slovenia
Purpose of the article – The article examines brand development and recognition among veterinary clinics in Slovenia. It understands the veterinary clinic brand not merely as a visual or promotional element, but as the result of professional quality, trust, communication, user experience, and…
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AI-based content analysis in marketing: methods, processes, and evidence from an empirical study
The exponential growth of digital content has fundamentally transformed how organizations can observe, understand, and predict human attitudes and behaviors. In marketing and related domains, artificial intelligence (AI)–based content analysis has emerged as a critical analytical capability for…
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Determinants of artificial intelligence adoption in project management: a global analysis of knowledge, drivers and barriers
This research investigates the determinants of artificial intelligence (AI) adoption in project management, focusing on knowledge, organizational drivers, and perceived barriers. Drawing on a global survey of 345 project management professionals, the research examines three models: (1) the effect…
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Differences in consumer trust toward organic food labels: a comparative study between Slovenia and the United States
Consumer trust toward organic food labels has become increasingly important in contemporary sustainable food markets, where consumers are exposed to a growing number of environmental claims, certification systems, and sustainability- related messages. Since consumers are generally unable to…
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Labor shortage and job satisfaction – the role of workload
Labour shortages are increasingly viewed as a structural challenge for contemporary organizations; however, their subjective perception within the organizational context remains insufficiently explored. The aim of this paper is to examine the relationship between perceived labour shortages and…
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Influence of the brand on consumer decision-making
A brand is a way to identify and distinguish a business from its competitors in the market. It is more than just a name or logo. It is the whole experience a consumer has with a company. This study was conducted to find out the role and influence of the brand on all three types of brand elements…
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Integrating ESG and AI in higher education: a conceptual framework for curriculum innovation
This paper examines the challenges and opportunities of integrating Environmental, Social and Governance (ESG) principles with artificial intelligence (AI) tools in higher education (HE), particularly in finance and business-related study programmes. Drawing on a structured review of recent…
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A domain-independent review of explainable AI’s role in facilitating innovation and creativity in organizations
Explainable Artificial Intelligence (XAI) offers transparency and interpretability in AI systems, addressing the opacity of traditional models. This review examines how XAI fosters innovation and creativity in organizations by enhancing decision-making, trust, and collaboration across diverse…
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Trust in the age of artificial intelligence: a framework for privacy protection in personalised marketing
Understanding the role of first-party data and AI is crucial in today’s personalized, data-driven economy. First-party data—collected directly from users with consent—enables effective personalization but also raises ethical and legal concerns. This conceptual paper reviews academic literature on…
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The impact of digitalisation on the business operations of tourism companies
Purpose of the article – this article examines how digitalisation influences business operations in tourism companies across multiple dimensions, including marketing, reservation management, customer communication, and internal information systems. The study addresses gaps in understanding the…
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Performance drivers in the hospitality industry: evidence from Slovenia and Croatia
Purpose of the article – The aim of this paper is to identify key elements that drive performance in the field of hospitality and to test their impact on performance on the sample of hospitality companies in Slovenia and Croatia. Research methodology – Extensive literature review and content…
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Gross capital flows as a superior metric in explaning capital flows and allocation in the EU: evidence from 1995-2018
Research on Lucas’s paradox and the allocation puzzle has not reached a consensus on which type of capital should be used to study the magnitude and direction of capital flows. With limited exceptions, the analysis of Lucas’s paradox and the allocation puzzle has predominantly relied on net capital…
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A case study of the collaborative design of business curriculum on the Slovenian-Italian border for intercultural management adult students
This case study examines the impact of cross-border business curriculum design in the Slovenian-Italian border region, focusing on a MA-level program in Intercultural Management delivered in the twin cities of Nova Gorica (Slovenia) and Gorizia (Italy). The program was co-designed to foster…
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The generational tourist: how age cohorts influence travel product choices
Purpose of the article – The purpose of this article is to explore the correlation between generational values and tourism product selection. It addresses the scientific problem of how socio-historical experiences influence consumer behaviour in the tourism sector. The goal is to identify distinct…
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Integrating cognitive rehabilitation into comprehensive care for patients with multiple sclerosis: theoretical foundations, clinical practices, and future directions
Cognitive impairment is a common and significant feature of multiple sclerosis (MS), often present even in the early stages of the disease. Despite its prevalence, it frequently remains overlooked and inadequately addressed in clinical practice. This article explores contemporary approaches to…
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Comparative analysis of the impact of marketing strategies on sports documentary series
Over time, sport has ceased to be merely entertainment and has become a significant factor influencing the economy. Several important themes related to sports marketing include various tools and strategies, sponsorship and partnerships, and media and digital transformation. Consumer behaviors and…