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Jurnal Kewirausahaan dan Bisnis
ISSN 1979-861X · Universitas Sebelas Maret · 131 artikel di indeks
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Artikel Jurnal
Analisis Strategi Bisnis pada Pabrik Tahu Mbah Djoyo
Economic growth in the current era of globalization can be seen with the development of the business world in various fields. One of the efforts to support economic growth is by developing the Micro, Small and Medium Enterprises (MSME) sector. The role of MSMEs in Indonesia is very important…
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Artikel Jurnal
Aktivitas Branding Pada Pelaku UMKM Solo Art Market
A brand is an essential element for marketing success, but MSMEs need to pay more attention to the quality of their brand. On average, they only pursue profits without paying attention to essential perceptions so that consumers always remember the product brand. Apart from that, implementing the…
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Artikel Jurnal
Product Innovation and Digital Marketing Strategies: Key to Small Business Success in the Creative Economy Era
Product innovation and digital marketing strategies are pivotal to the success of small businesses, particularly in the creative economy sector. This study explores the dynamics of small enterprises through a holistic approach encompassing product innovation, digital marketing strategies, and…
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Artikel Jurnal
Analysis of Business Success of Female MSMEs in Surabaya Culinary Tourism Center
Female MSME entrepreneurs in SWK Surabaya face various challenges in achieving success in business. This study aims to analyze the factors that influence the success of female Micro, Small, and Medium Enterprises (MSMEs) in the Surabaya Culinary Tourism Center (SWK). This study uses a quantitative…
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Artikel Jurnal
Analisis Usaha Industri Kecil Jrangking di Kabupaten Magetan
Jrangking merupakan makanan tradisional Kabupaten Magetan yang berupa camilan kerupuk berbahan dasar ketan dan kelapa dengan tekstur renyah dan rasa gurih. Perkembangan jumlah industri jrangking di Kabupaten Magetan dapat dikatakan cukup lambat bahkan mengalami penurunan. Evaluasi usaha perlu…
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Artikel Jurnal
Service Blueprint Pelayanan Wisata Edukasi, Desa Wisata Batik Pilang
BUMDes Pilang Berdikari telah menetapkan paket wisata edukasi dan perlengkapan yang belum mampu mendorong terselenggaranya kepariwisataan. Hal ini disebabkan karena diperlukan alur pelayanan pariwisata komprehensif, yang dapat digambarkan sebagai service blueprint. Sampai saat ini, belum dikaji…
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Artikel Jurnal
Pengaruh Dark Triad Personality terhadap Intensi Berwirausaha pada Mahasiswa
Intensi berwirausaha atau keinginan memulai usaha baru pada mahasiswa berperan penting untuk mengurangi angka pengangguran. Adapun motif individu untuk memulai wirausaha didasari oleh keinginan terbebas dari organisasi, dan keinginan mengejar kekuasaan serta kontrol atas orang lain. Motif individu…
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Artikel Jurnal
Analisis Faktor-Faktor yang Mempengaruhi Kesiapan Industri Kreatif Memasuki Digitalisasi Bisnis Berbasis Budaya Lokal
Industri kreatif merupakan salah satu aktivitas ekonomi utama masyarakat di Kota Madiun. Namun, dalam persiapannya masih ada kendala yang dihadapi diantaranya keterampilan beberapa sumber daya manusia (SDM) yang kurang mumpuni untuk bersaing di pasar domestik, Pengembangan produk kreatif juga masih…
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Artikel Jurnal
Self-Efficacy Mediates Entrepreneurship Course, Social Environment, Financial Literacy, and E-Commerce Towards Entrepreneurial Interest
This research aims to determine the influence of entrepreneurship, social environment, financial literacy, and e-commerce courses on students' entrepreneurial interest through self-efficacy as an intervening variable. This type of research is quantitative research with primary data sources. The…
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Artikel Jurnal
Influence of Capital, Business Duration, Education Level, and Gender on Business Income
Income refers to the total sum of money that a family or individual receives monthly in exchange for services; it can also be defined as the profitability of a business. Understanding company income is crucial for business owners who want to track financial performance. This study examines the…
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Artikel Jurnal
Business Activities Based on Business Model Canvas in Importance of Tourism Village
The business activities in Pentingsari tourism village have yet to maximize profits for the village community fully. This research aims to develop a business activity model based on the Business Model Canvas (BMC) to enhance tourism management. Utilizing David Clark's capability theory, the study…
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Artikel Jurnal
The Role of Business Courses and Collaboration Between Business Teams at The University on Entrepreneurial Intention
This research focuses on business students, especially those who have attended business courses at universities and are active in collaboration programs for their businesses. Through the development of theoretical instruction and the provision of soft skills in entrepreneurship education, the aim…
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Artikel Jurnal
The Impact of Price Discount, Free Shipping, and Live Streaming on Consumer Purchase Intention on Tiktok Shop
Due to the rapid growth of the footwear market in Indonesia, both domestic and foreign shoe manufacturers face increasingly fierce competition. To remain competitive, shoe manufacturers must be able to innovate, especially in marketing. This research examines the impact of three independent…
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Artikel Jurnal
The Impact of Family Environment, Self-Leadership, and Entrepreneurship Education on Entrepreneurial Interest of Mechanical Engineering Students
The purpose of the study to investigate the impact of family environment, self-leadership quality, and entrepreneurship education on the entrepreneurial interest of mechanical engineering students at Universitas Negeri Padang. Data was collected through questionnaires distributed to 96 mechanical…
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Artikel Jurnal
Input Indicators of Audit Quality: A Framework Based on Literature Review
Audit quality is a fundamental aspect of ensuring the transparency and accountability of financial statements. This study investigates the input factors influencing audit quality, based on the IAASB (2014) framework, focusing on auditor values, ethics, attitudes, knowledge, skills, and experience…
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Artikel Jurnal
Pola Pengembangan Kewirausahaan melalui Inkubator Bisnis pada Lingkungan Universitas di Daerah Istimewa Yogyakarta
Tingginya angka pengangguran di Indonesia dan ketatnya persaingan di dunia kerja menuntut para generasi muda untuk lebih kreatif dan inovatif dalam mencari lapangan pekerjaan. Salah satu cara paling tepat dalam meningkatkan kualitas generasi muda sekaligus mengurangi angka pengangguran adalah…
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Artikel Jurnal
Strategi Pengembangan Koperasi Produsen Kopi di Kabupaten Temanggung
Koperasi sebagai kelompok ekonomi petani merupakan salah satu terobosan guna melakukan pengembangan usaha ekonomi dengan cara memberdayakan petani sehingga mereka dapat mengelola usaha pertanian sendiri secara mandiri dan profesional. Tujuan penelitian ini adalah untuk menganalisis kondisi internal…
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Artikel Jurnal
Efikasi Diri Generasi Milenial dan Keputusan Berwirausaha di Bidang Ekonomi Kreatif
Pelaku usaha khususnya dari generasi milenial dituntut untuk bisa menghasilkan produk kreatif yang memiliki nilai jual. Generasi milenial perlu memiliki efikasi diri yang tinggi untuk berwirausaha di bidang ekonomi kreatif agar memiliki keyakinan dan keberanian dalam menghadapi segala resiko. Usaha…
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Artikel Jurnal
Pengaruh Online Customer Review, Kepercayaan, dan Keamanan terhadap Niat Beli Produk Sarana Pertanian melalui Aplikasi Shopee di CV Gunung Subur
Sektor pertanian mempunyai kontribusi terhadap perekonomian negara yang berhubungan dengan pemasaran produk pertanian. Saat ini, pemasaran produk pertanian tidak hanya dilakukan secara konvensional, tetapi telah merambah ke e-commerce. Dalam transaksi online, faktor online customer review…