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Jurnal

Business Review

ISSN 1990-6587 · Institute of Business Administration · 91 artikel di indeks

  1. Artikel Jurnal

    The Nexus Between Sustainable Banking, Customer Trust, and Bank Loyalty in the Bangladeshi Banking Industry: A Structural Equation Modelling Approach.

    Rashed Mahmud Shakil; Md. Ashfikul Islam; Md Raihatul Islam Hridoy

    Business Review, Vol. 21 No. 1 · 2026 · Inggris · DOAJ

    The increasing customer demand for environmentally-friendly practices makes adoption of sustainable banking (SB) strategies a great opportunity for banks wanting to ensure greater loyalty among their customers. However, the impact of SB on bank loyalty (BL) of customers in the Bangladeshi banking…

  2. Artikel Jurnal

    Bridging Economic Growth and Literacy: Mediation–Moderation Pathways Linking Agriculture, Environment, and Poverty Reduction Across Asian Economies

    Muhammad Abubakar; Wasim Abbas Shaheen; Umair Umer

    Business Review, Vol. 21 No. 1 · 2026 · Inggris · DOAJ

    In the framework of reducing poverty, this study explores the numerous connections between economic, environmental, and agricultural aspects, paying particular attention to the moderating role of literacy. The Study aims to assess how agricultural employment, arable land, forest area, fertilizer…

  3. Artikel Jurnal

    Enhancing IT Project Sustainability: The Role of Collaborative Resources, Stakeholder Engagement, and Project Governance

    Laiba Tahir; Arif Uddin

    Business Review, Vol. 21 No. 1 · 2026 · Inggris · DOAJ

    The purpose of this research is to examine the impact of collaborative social resources on project sustainability in Pakistan's IT Projects, with particular emphasis on the mediating effect of stakeholder engagement and the moderating role of project governance. A quantitative research strategy…

  4. Artikel Jurnal

    Effects of Green Human Resource Management on Green Innovation in Pakistani Textile Industries: The Mediating Effect of Green Behavior

    Saeeda Mirza; Shazia Parveen

    Business Review, Vol. 21 No. 1 · 2026 · Inggris · DOAJ

    In the textile sector, employees' green behavior and green innovation are currently receiving more attention as contributing factors. Consequently, firms are launching a variety of sustainable development initiatives and developing green business plans. This study seeks to fulfil the identified…

  5. Artikel Jurnal

    The Influence of Green Advertising, Green Packaging, and Eco Label on the Green Purchase Intention of Young Consumers in Indonesia

    Asep Rokhyadi Permana Saputra; Aldia Anexa Putri Romanza; Kakanita Ari Puspitasari dkk.

    Business Review, Vol. 21 No. 1 · 2026 · Inggris · DOAJ

    The waste problem in Indonesia remains unresolved to date, with household waste contributing the highest percentage. This study highlights the role of the younger generation in mitigating its impact, leveraging their marketing knowledge and environmental responsibility. The specific objective of…

  6. Artikel Jurnal

    Acceptance of Central Bank Digital Currency in Pakistan in a Modified UTAUT2 Framework

    Hassan Raza; Danish Siddiqui

    Business Review, Vol. 20 No. 2 · 2025 · Inggris · DOAJ

    This study investigates the factors influencing consumer acceptance of Central Bank Digital Currency (CBDC) in Pakistan by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. This study integrates Perceived Trust (T) as moderator and Shariah Compliance (SC) and…

  7. Artikel Jurnal

    Toxic Leadership and Employees' Silence in the Public Sector: The Mediating Role of Emotional Exhaustion and the Moderating Effect of Cultural Values

    Zubair Ahmed Pirzada; Shoukat Ali Mahar; Naveed Ahmed Mahar

    Business Review, Vol. 20 No. 2 · 2025 · Inggris · DOAJ

    This study examines the impact of toxic leadership on employee silence in public healthcare institutions within Sukkur Division, Sindh, Pakistan. Although prior studies have mostly focused on corporate settings, little is known about how toxic leadership shapes employee silence in public healthcare…

  8. Artikel Jurnal

    Prediction of Cash Flows: Selection of A Sustainable Model

    Arslan Qayyum; Aniqa Arslan; Muhammad AsadUllah

    Business Review, Vol. 20 No. 2 · 2025 · Inggris · DOAJ

    This study addresses the limited evidence on cash flow prediction in Pakistan by examining how aggregate and disaggregated accrual-based models forecast future cash flows of non-financial firms. Using 20 years of firm-level data and panel regression with lag structures, we compare five models under…

  9. Artikel Jurnal

    Digital Leadership and Literacy as Strategic Levers for Employee Outcomes in Pakistan's Telecommunication Sector

    Saman Javed; Shaista Nayyar

    Business Review, Vol. 20 No. 2 · 2025 · Inggris · DOAJ

    Digitalizing operations is essential for gaining and maintaining competitive advantage, driving product and process innovations, and ensuring effective decision-making. The performance and engagement of today’s workforce are also contingent upon its capability to handle digital technologies. Here…

  10. Artikel Jurnal

    Threats in adopting financial technologies: Unlocking the role of technological literacy

    Shahbaz Tariq; Najabat Ali; Muhammad Nauman Sadiq

    Business Review, Vol. 20 No. 2 · 2025 · Inggris · DOAJ

    Financial technologies have been considered a transformative strategy in the contemporary world, paving the way for high-quality, time-convenient, and affordable financial services to individuals, businesses, and institutions. Despite the increasing security and financial risk, the perception of…

  11. Artikel Jurnal

    Forecasting Turkish Lira Via Combination of ANN and Econometrics Approaches -An Emerging Market Case Study

    Muhammad AsadUllah; Nayab Jumani

    Business Review, Vol. 20 No. 1 · 2025 · Inggris · DOAJ

    This study aims to forecast the Turkish Lira to US Dollar exchange rate from January 2011 to December 2024, withholding the 2024 data for forecasting. The study utilizes four econometric models (ARIMA, Naïve, exponential smoothing, and NARDL) along with one Artificial Neural Network model (ANN). It…

  12. Artikel Jurnal

    Investigating the Factors Influencing the Rejection of Cognitive Performance Tests in the Banking Sector of Pakistan

    Faraz Ali Memon; Uzair Inayat Memon

    Business Review, Vol. 20 No. 1 · 2025 · Inggris · DOAJ

    This study explored the barriers hindering the adoption of cognitive performance tests in HR practices within Pakistan’s banking sector and developed practical recommendations for enhancing their implementation. A qualitative approach was adopted, and 16 semi-structured interviews were conducted…

  13. Artikel Jurnal

    Is Aid Good for the Poor in Sub-Saharan Africa?

    Elisha Mavodyo

    Business Review, Vol. 20 No. 1 · 2025 · Inggris · DOAJ

    We contribute to the aid-poverty literature in Sub-Saharan Africa in three fundamental respects. First, we sidestep the controversial aid-growthpoverty relationship by analysing the direct impacts of aid on poverty in Sub- Saharan Africa. Second, in line with previous studies, we first analysed the…

  14. Artikel Jurnal

    Determinants for Green Procurement Practices in Public Procurement Management in Tanzania

    Yohana Arsen Rutaba

    Business Review, Vol. 20 No. 1 · 2025 · Inggris · DOAJ

    This study explores the determinants of green procurement practices in public procurement management in Tanzania. Using a mixed-methods approach, the research applied descriptive and multiple linear regression analyses to data from 200 public procurement officers and practitioners. The results…

  15. Artikel Jurnal

    When the Going Gets Tough: How Multinationals and Local Companies used Dynamic Capabilities during Pandemic

    Maha Barry; Ashar Saleem

    Business Review, Vol. 20 No. 1 · 2025 · Inggris · DOAJ

    This study uses dynamic capability (DC) lens to explore how multinational companies (MNCs) and their local competitors make use of DCs during pandemic to achieve competitive advantage. The paper deploys a qualitative research methodology and collects primary and secondary data from 8 companies (4…

  16. Artikel Jurnal

    Comparative Analysis of Univariate and Deep Learning Models for Stock Market Prediction in Frontier Markets: A Case Study of Pakistan, Bangladesh, and Sri Lanka

    Rabia Sabri; Sobia Iqbal

    Business Review, Vol. 19 No. 2 · 2024 · Inggris · DOAJ

    This research is focused on the stock exchanges of Sri Lanka, Pakistan, and Bangladesh due to their significant presence in the Asian region and the unique challenges, opportunities, and presence in these frontier markets. The study assesses both traditional stationary models, Autoregressive…

  17. Artikel Jurnal

    Dynamics and Trends of Oilseed Crops in Pakistan

    Muhammad Nisar Khan; Arshad Mahmood Malik; Muhammad Abdul Rahman

    Business Review, Vol. 19 No. 1 · 2024 · Inggris · DOAJ

    This study analyzes the trends and compound growth rates of Pakistan’s oilseed crops from the year 1971-72 to 2021-22. The acreage, production, and yields of essential crops such as rapeseed-mustard and canola, sunflower, peanut, sesame, soybean, safflower, linseed, and castor seed are examined…

  18. Artikel Jurnal

    Budgeting and budgetary control system affecting Pakistan SMEs performance

    Muhammad Shoaib Hassan; Waqas Mehmood

    Business Review, Vol. 19 No. 2 · 2024 · Inggris · DOAJ

    Organizations face intense competition in the commercial sector, both in developed and developing nations. Businesses that intend to remain competitive must encourage the desire to understand the function of budgeting and how it affects their financial success. The current study is conducted to…

  19. Artikel Jurnal

    Going Green with Human Resource Management: Effects on Employee Ownership and Retention

    Huda R. Khan; Sameen R. Khan; Usamah I. Billah

    Business Review, Vol. 19 No. 2 · 2024 · Inggris · DOAJ

    The primary element of this research is to augment the existing theory on green human resource management (HRM) and to motivate organizations to learn more about green HRM, act sustainably and adopt environment friendly practices. The study analyzes the relation of three constructs of green HRM…

  20. Artikel Jurnal

    Generative AI in Shariah Advisory in Islamic Finance: An Experimental Study

    Muhammad Noman Jokhio; Muhammad Asif Jaffer

    Business Review, Vol. 19 No. 2 · 2024 · Inggris · DOAJ

    Islamic banks adhere strictly to Shariah principles in all operations and offerings, creating a demand for experts proficient in Shariah-compliant banking and finance. This study investigates the potential of using generative AI, specifically Large Language Models (LLMs), to provide Shariah…