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ISSN 1996-2800 · University of Central Punjab · 38 artikel di indeks
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Artikel Jurnal Teks lengkap
KEY FACTORS INFLUENCING PURCHASE INTENTIONS TOWARDS AUTOMOBILES IN PAKISTAN
In this paper the authors identify and investigate the key factors which influence intentions to purchase passenger cars among consumers in Pakistan. A questionnaire was developed to check the significance of these key variables identified from previous studies, especially those conducted in the…
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MODERATING EFFECT OF ENTREPRENEURIAL NETWORKING ON THE RELATIONSHIP BETWEEN ACCESS TO FINANCE AND PERFORMANCE OF MICRO AND SMALL ENTERPRISES
The study aim to find the impact of access to finance for improving the performance of MSEs in Punjab, Pakistan. The researchers also try to further estimate the moderating effect of entrepreneurial networking on the relationship between access to finance and performance of MSEs in Punjab…
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A STUDY ON THE ISSUES OF EMPLOYMENT CONTRACTS AND PRACTICES OF EMPLOYMENT CONTRACTS IN UAE
People who belongs to underdeveloped and developing countries, focus on getting employment in different developed countries. In the recent past years the number of people working in different countries has increased dramatically. In Pakistan it’s a trend of moving to different countries to get…
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PERCEIVED SERVICE QUALITY IN CONTEXT OF RURAL AND URBAN BANKS IN PAKISTAN
Perceived service quality is very important concept in banking sector. It is therefore necessary to acknowledge the perception of customers from different areas-as they are becoming more critical and demanding. After studying many research papers and literature, the SERQUAL model modifies by adding…
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THE EFFECT OF DEVOTEE-BASED BRAND EQUITY ON RELIGIOUS EVENTS
The objective of this research is to apply DBBE model to discover the constructs to measure the religious event as a business brand on the bases of devotees’ perception. SEM technique was applied to measure the hypothesized model of which CFA put to analyze the model and a theoretical model was…
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Locale-Specific Categorization of IT Projects for Proper Project Management
In this paper we aim to show that not only are the project management techniques important for small-scale projects, but following proper project management techniques is one of the most important requirements. However, there come slight variations in implementing project management techniques in…
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Does Comparative Advantage Affect Economic Growth: A Case of Pakistan with Asian, OECD and Latin American Economies 1982-2011
Present study endeavours to assess the comparative advantage of Pakistan’s exports to selected regional economies around the world namely Asian, OECD, and Latin American economies. Revealed comparative advantage Balassa Index (1965) and trade complementary indices of Pakistan over the sample of 70…
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The Long Walk to Leadership: Are Women their Own Worst Enemies?
This study traces subordinate women’s perceptions of the root causes of the rift and polarization between women in subordinate positions and women in super-ordinate positions and how this impacts female leadership emergence. Unlike many earlier studies on leadership, this investigation interrogates…
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Evaluating the Effect of Entrepreneurial Orientation on SME’s Performance: A Study of Sports Industry Pakistan
The Sports industry has played a vital role in the economy of Pakistan. The recent high failure rate of small and medium businesses in the sports sector has necessitated the need to identify strategies that will help to improve their performance. The primary objective of this study is to establish…
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Relationship Between Employee Job Satisfaction and Turnover Intention in Microfinance Banks in Pakistan
This study is conducted to analyse the factors, which significantly affect employee job satisfaction in Microfinance Banks of Pakistan. Furthermore, the impact of employee job satisfaction is evaluated on employee turnover intentions. Reward system and training opportunities are taken as…
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Factors Influencing Growth of Cottage Industry in Punjab, Pakistan: Cottage Industry Owners’ Perspective
In this paper the author has tried to highlight the factors, which determine growth of cottage industry in province of the Punjab. A questionnaire has been developed to check the significance of different variables that have already been examined in different prior studies on the matter in…
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Research on Entrepreneurial Intention: An Academic Literature Review and Classification
The purpose of this paper is to review the academic literature available in the field of Entrepreneurial Intention (EI), and conduct a content analysis of the same for the purpose of classification and provide a comprehensive bibliography. Emerald full text, online database was searched to review…
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Transformational Leadership Style and Organization Commitment
This research is about transformational leadership style on organization commitment in Punjab. We collected data through questionnaire from education and banking sector of Punjab. The study includes Organization Commitment as a dependent variable and Transformational Leadership independent variable…
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A Comparative Study of CAPM and Seven Factors Risk Adjusted Return Model
This study is a comparison and contrast of the predictive powers of two asset pricing models: CAPM and seven factor risk-return adjusted model, to explain the cross section of stock rate of returns in the financial sector listed at Karachi Stock Exchange (KSE). To test the models daily returns from…
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Exchange Rate Instability and Sectoral Exports: Evidence from Pakistan
Exports of a country is one of the main factors indicating economic health of a country and fluctuating exchange rates and relative price can significantly affect the level of exports and it is an alarming situation for a country when its exports are affected by exchange rate volatility. Impact of…
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Performance Analysis of Microfinance Institutions of India
This is a study of Microfinance Institutions-MFIs of India. It includes analysis of MFIs of India. This study includes analysis of performance of microfinance institutions with reference to both financial and non-financial ways. Performance of microfinance institutions is measured using four…
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Components of Working Capital and Profitability: A Case of Fuel and Energy Sector of Pakistan
This paper analyzed the impact of components of working capital on the profitability of fuel and energy sector of Pakistan. Initially six variables have been taken, and panel data analysis has been applied to identify their significance. Results revealed that fixed effect model is an appropriate…
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IMPACT OF TRADE OPENNESS AND MACROECONOMIC VARIABLES ON GDP GROWTH OF PAKISTAN
This study is about the impact of trade openness and selected macroeconomic variables on economic growth of Pakistan. Economic growth of Pakistan is measured interms of annual nominal GDP growth rate. Trade openness, employment rate, exchange rate, foreign direct investment, and inflation rate are…
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ELECTRONIC BANKING AS ANS COMPETITIVE EDGE FOR COMMERCIAL BANKS OF PAKISTAN: ROE MODEL
The impact of electronic banking on the profitability of commercial banks has been measured by developing the integrated model based on Return on Equity for the period of 2002 to 2012. Three major banks named as National Bank of Pakistan, Habib Metropolitan Bank, and Askari Bank Limited have been…
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COMPARATIVE ANALYSIS OF CELEBRITY AND NON-CELEBRITY ADVERTISEMENT
This study is undertaken to make a comparative analysis of celebrity advertisement and non-celebrity advertisement with respect to attitude toward advertisement, attitude toward brand, purchase intentions, and advertising attributes. For this purpose, a simple random sample of 200 students studying…