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مدیریت بازرگانی
ISSN 2008-5907 · University of Tehran, Faculty of Management · 693 articles in the index
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Identifying the Factors Affecting the Organizational Structure of the Pricing Function in Franchises
Objective The expansion of franchise networks has emerged as a prominent business development model, receiving growing attention from organizations and companies. This expansion is primarily achieved through the integration of organizational structures and the standardization of business models…
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Developing a Model of Brand Culture in Knowledge-Based Companies: A Grounded Theory Approach
Objective Most companies, particularly knowledge-based organizations, seek to gain a competitive advantage by adopting innovative and distinctive strategies in response to increasingly intense market competition. Rising consumer expectations and changing preferences, combined with the rapid…
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Identifying the Constituent Elements of Banking Supervision in Financial Markets Using Metadata and Text Mining Tools
Objective Banking stability plays a vital role in financing the economy in bank-based countries, as it supports the proper functioning of financial markets and helps the real sector achieve economic development. If the activities of the banking system are directed toward the optimal allocation of…
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Examining the Factors Influencing Users’ Behavioral Intentions toward Marketing in the Metaverse
Objective The nature of marketing continuously evolves. The shift toward digital environments, particularly the Metaverse, is rapidly accelerating and is increasingly viewed as the next major frontier of the digital world, where marketing is expected to play a central role. Although this novel…
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Identifying the Factors Affecting the Sustainability of Strategic Business Alliances
Objective Studies indicate that business strategic alliances often lack long-term stability, with termination rates ranging from 40 to 70 percent. Given the high failure rate of such business alliances, identifying the factors influencing their formation and management toward sustainability has…
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The Role of Business Analytics Competency in Stabilizing Absorptive Capacity and Agility, and Improving Digital Innovation in Knowledge-based Enterprises
ObjectiveIn recent years, technological advancements and the growing emphasis of developed countries on sustainable value creation have accelerated the emergence of knowledge-based enterprises (KBEs) and fostered the expansion of sustainable wealth generation in these economies. Notably, KBEs…
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Developing a Model of Managers’ Perceptions of Strategy Implementation
Objective Strategy implementation represents a major challenge for organizations, as employees are often responsible for executing strategies developed by others, which may result in a limited understanding of the underlying strategic intentions behind those plans. Consequently, resistance to…
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Identifying Dimensions and Prioritizing Digital Marketing Performance Evaluation Metrics from an Innovation Perspective in Small and Medium-Sized Enterprises (SMEs)
Objective The present study aims to determine the dimensions and degree of importance of digital marketing performance evaluation indicators from the perspective of innovation in small and medium-sized enterprises (SMEs). Methodology The research method is meta-synthesis. In terms of nature, it is…
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Developing and Validating a Strategic International Brand Management Model for Iran’s Cosmetics and Personal Care Industry
Objective Great brands don't happen by accident. They are the result of thoughtful, strategic, and creative planning, and anyone who manages or builds a brand must carefully develop and execute creative brand strategies. Therefore, companies need to understand strategic brand management to achieve…
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The Impact of Design Thinking on the Sustainable Development of Entrepreneurial Processes in the Health Tourism Sector
Objective In recent years, design thinking has been recognized as an innovative, human-centered approach to solving complex problems and driving innovation. In the health tourism industry, it can contribute to addressing challenges and harnessing the potential of the industry by focusing on…
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Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review
Objective Business growth is one of the most critical concerns for firms, particularly new ventures and start-ups. It is a complex and multidimensional phenomenon, accompanied by substantial theoretical fragmentation in the literature. Prior research has approached business growth from diverse…
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Redefining Boundaries: Dominant Managerial Paradigms in Tourism
Objective Academic research in the social sciences encompasses a wide range of disciplines, each seeking to understand human behavior and social structures through a distinct theoretical perspective and methodological approach, commonly referred to as a paradigm. A paradigm represents a…
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Designing a Strategic Warfare Model in Investment Holding Companies
ObjectiveIn recent decades, holding companies have become increasingly prominent in the global economy, operating within highly competitive and rapidly changing business environments. The purpose of this study is to develop a comprehensive strategic warfare model for holding companies to enable…
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Explaining the Role of Artificial Intelligence Acceptance Factors in Perceived Quality and Continuous Omnichannel Usage Intention: The Moderating Role of Relationship Proneness
Objective The adoption of artificial intelligence (AI) in the banking industry, along with the factors influencing its acceptance, has emerged as a key driver of customers’ intentions to use omnichannel services, promising a significant transformation in financial service delivery. This…
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The Effect of Customer Inertia and Brand Association on Customer Forgiveness Behavior: The Mediating Role of Customer Loyalty and the Moderating Role of Brand Reputation
ObjectiveThis study aims to examine the influence of customer inertia and brand association on customer forgiveness behavior, with customer loyalty assessed as a mediating variable and brand reputation as a moderating factor. The research seeks to clarify how psychological and relational factors…
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Designing an Innovative Business Conceptual Model with an Internationalization Approach (Case Study: Afghanistan’s Dried Fruit Industry)
Objective Considering the critical role of internationalization in the growth and success of firms in Afghanistan’s dried fruit industry, this study aims to develop a conceptual business model that identifies, analyzes, and structures the key components influencing the international performance of…
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An Effective Public Relations Model for the Banking System in Social Media
ObjectiveThe emergence of social networks and new pervasive media tools has compelled public relations (PR) departments to adapt and maximize their utilization. Within the banking industry, a key area of research focus is the evolving role of public relations amidst this communication…
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Sustainable Consumption in the Lifestyle Promoted by Iranian Television Advertisements: A Longitudinal Study
Objective The present research, grounded in social cognitive learning theory, examines the lifestyle promoted through Iranian television advertisements. According to this theory, individuals learn and replicate behaviors by observing them in their environment or through various media via a…
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Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media
Objective With the rapid advancement of technology, marketers increasingly seek to engage consumers through digital content marketing on various platforms. Consumer engagement with the brand is essential for creating value. Therefore, this research aims to design a digital content marketing model…
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Identifying and Analyzing the Factors Influencing Value Co-Creation and Co-Destruction among Automotive Industry Partners
ObjectiveValue co-creation and co-destruction represent a contemporary form of corporate strategy that emphasizes the ongoing creation and recognition of shared values between a firm and its business partners, emerging as outcomes of their continuous interactions. Just as partners can use the…