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Jurisma: Jurnal Riset Bisnis & Manajemen
ISSN 2086-0455 · Program of Management Faculty of Economics and Business Universitas Komputer Indonesia · 239 articles in the index
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Journal Article
The Effect of Green Credit and Credit Risk on Firm Value with Profitability as Mediating Variable: a Study on Members of the Indonesia Sustainable Finance Initiative (IKBI) during Period of 2019-2024
This study examines the effect of Green Credit and Credit Risk on Firm Value with Profitability as a mediating variable in 11 IKBI member banks during the 2019–2024 period (66 observations). The research employs panel data regression, path analysis, and the Sobel test to evaluate mediation. The…
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Journal Article
Humans as Objects and Subjects in Digital Human Resource Management: A Systematic Literature Review
Digital transformation in Human Resource Management is driving a shift in how organizations perceive the role of humans in the workplace. On one hand, the implementation of digital technology and artificial intelligence tends to position employees as economic objects measured and optimized through…
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Journal Article
A Systematic Analysis of How Big Data Analytics Influences Business Decision-Making within Management Information Systems
This study examines how can Big Data Analytics contributes to better business decision-making through the use of Management Information Systems. This research is driven by the urgent need for organizations to make faster and more accurate decisions amidst intense competition as traditional…
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Journal Article
The Influence of Mobile Service and Economic Pricing on Consumer Preference in Bicycle Coffee Businesses
Development of mobile service-based coffee businesses has become an increasingly prominent phenomenon in urban microenterprise sectors, particularly those relying on flexible service locations and affordable pricing. In the Dago area of Bandung City, bicycle coffee businesses represent a form of…
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Journal Article
The Impact of Market Segmentation on the Sales Performance of Brand Fashion Threvé
This study aims to examine the influence of market segmentation on sales performance at Threvé, a local fashion brand, within the context of offline marketing across different locations. The central issue addressed is the variation in sales performance despite relatively consistent products…
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Journal Article
Tax Avoidance: Does Inventory Intensity Moderate Profitability and Institutional Ownership?
This study investigates the roles of profitability and institutional ownership in explaining tax avoidance practices, while examining inventory intensity as a moderating factor among food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2021–2024 period. A…
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Journal Article
Islamic Financial Literacy Influence on Generation Z E-Commerce Impulsive Buying
This study examines the influence of Islamic financial literacy on impulsive buying behavior among Generation Z in the province of West Sulawesi, Indonesia, within the context of e-commerce consumption. The increasing use of digital payment systems and persuasive online marketing strategies has…
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Journal Article
Instagram Feed Appearance Mediating Social Media Marketing and Purchase Intention
Digital marketing via Instagram indicates that high levels of Social Media Marketing activity do not always lead to an increase in Purchase Intention. This suggests the influence of other factors, particularly visual aspects reflected in the Instagram feed as a representation of the brand. This…
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Journal Article
Strategic Recruit Optimization through Big Data and Management Information Systems
Human resource management is reaching a tipping point in the digital age, as data-driven approaches are beginning to outperform traditional intuition-based hiring techniques. In order to create a framework for strategic decision-making in the hiring process, this study attempts to summarize the…
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Journal Article
Marketing Strategy and branding approach to achieve customer value in local business
The role of marketing and brand strategy in the business world, both nationally and locally, has implications for the value expected to be received by customers. So we need an empirical analysis of these variables through research methods based on quantitative methods, multiple linear regression…
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Journal Article
Sustainable Purposed Marketing on Brand Loyalty, Competitive Advantage, and Customer Loyalty
The goals of this study are to know the influence of sustainable and purpose driven marketing on brand loyalty and its impact on competitive advantage and customer loyalty. Researchers use a quantitative approach and survey method. Respondents as much as 96 persons, drawn from the population used…
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Journal Article
Harnessing Big Data and Management Information Systems for Strategic Agility: Trends and Challenges in the Digital Economy
The digital economy has changed the way businesses understand and manage risk, and this has made the combination of Big Data Analytics (BDA) and Management Information System (MIS) fundamental to any organization. This research focuses on how the combination of BDA and MIS facilitates strategic…
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Journal Article
Strategic Management of MSME Individual Company Program by the Ministry of Law and Human Rights
Indonesia has the largest number of MSMEs in Southeast Asia. Very few of them are legal. The government introduced the Individual Company (Perusahaan Perseorangan) program to address this issue. The highlighted issue is the socialization activities by the Ministry of Law and Human Rights of the…
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Journal Article
The SWOT Analysis as a Framework for Enhancing Marketing Strategies to Drive Sales Growth
This research aims to identify effective marketing strategies to increase sales. Thus, leads to business existence and sustainability. This research is classified as field research with a descriptive qualitative approach and has selected 14 food vendors at Pantai Padang as a sample group using…
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Journal Article
THE INFLUENCE OF LEADERSHIP, MOTIVATION, WORK CULTURE AND SPIRITUAL QUOTIENT ON JOB SATISFACTION AND ITS IMPACT ON THE PERFORMANCE OF THE NATIONAL AMIL ZAKAT AGENCY
The purpose of this research is to determine the influence of leadership, motivation, work culture and spiritual quotient on job satisfaction and its impact on the performance of the National Zakat Amil Agency in the Bangka Belitung Islands Province. Quantitative methods accompanied by…
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Journal Article
Strategies for Improving the Performance of Micro, Small and Medium Enterprises
This study aims to identify the internal and external challenges faced by micro, small, and medium enterprises (MSMEs) in Magelang City and to develop effective strategies for enhancing their overall performance. The sample consists of 215 MSMEs selected through snowball sampling, ensuring a…
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Journal Article
Fama-French Five Factor Model: Systematic Literature Review
This inquiry is to find out, analyze, and integrate existing findings regarding the application and effectiveness of the Fama-French Five Factor Model in various market contexts through a systematic literature review approach. This research methodology uses a qualitative approach through a…
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Journal Article
Green Workforce Transition Competencies in Education and Health: Policy Strategies to Support Sustainable Economic Investments In Bekasi
This study aims to analyze the effect of green labor relations in the education and health sectors on sustainable economic investment, green labor reflects the important role of human resources in encouraging environmentally friendly practices in society, which has a direct impact on economic…
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Journal Article
Implementation of Material Requirements Planning for Raw Material Inventory Control in Home Industry Palangka Raya
This study aims to analyze the efficiency of raw material inventory control in a home-based cake production industry in Palangka Raya through the application of the MRP method. The main issue faced is inefficiency in inventory management, leading to an accumulation of raw materials and increased…
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Journal Article
Taxpayer Experience as a Mediator Between Its Antecedents and Taxpayer Satisfaction
This study aims to examine the direct influence of servicescape and service quality on taxpayer experience. In addition, it investigates the direct influence of servicescape and service quality on taxpayer satisfaction. Furthermore, this research seeks to identify the indirect influence of taxpayer…