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Journal Communication Spectrum
ISSN 2087-8850 · Universitas Bakrie · 161 artikel di indeks
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Artikel Jurnal
Health Branding and Food Communication: A Branded Content Analysis of Ketofastosis Lifestyle on Facebook
The rise of health-oriented lifestyle branding on social media has reshaped public discourse around food, wellness, and identity. Among these movements, the Ketofastosis Lifestyle (KFLS) community on Facebook has emerged as a compelling example of grassroots health branding. This study explores how…
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Artikel Jurnal
Memetics and Filmmaker Habitus in the Indonesian Film Industry
Typically, film companies produce films that are ready for distribution to cinemas. Film work is the result of collective work. Starting from the involvement of producers, directors, screenwriters, cameramen, and editors, to artistic stylists (production team) through pre-production, production…
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Artikel Jurnal
Xiazhui: The Real Person Slash Novel That Triggers The Blockage of AO3 in China
Owing to its dual correlation with homosexuality and eroticism, danmei (Boys Love) in China is subject to state censorship, so in a hit online serial The Untamed adapted from a popular danmei novel, the male-male relationship between protagonists has been expurgated. Obsessed with the romance in…
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Effects of Service Quality Characteristics of the 2018 Webtoon Lore Olympus on User Satisfaction and Reuse Intention of Generation Z in Korea
This study was conducted to examine the Generation Z’s satisfaction and reuse intention of the service factors of the webtoon Lore Olympus in Korea. We examined the satisfaction and reuse intentions of Generation Z users who received the service of the US webtoon Lore Olympus at Korean portal site…
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Artikel Jurnal
Police Communication Strategy in Combating Hoaxes
This article examines the communication strategy of the Central Jakarta Metro Police (Polres Jakpus) in campaigning anti-hoax to make Central Jakarta clean from hoaxes and create a sense of security in the community. This research was conducted in Jakarta for three months, from June to August 2018…
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Artikel Jurnal
Discourse on the Disbandment of Front Pembela Islam and Renegotiation of Democratic Ideas
The Indonesian government, through a joint decision of the Minister of Home Affairs, the Minister of Law and Human Rights, the Minister of Communication and Information, the Attorney General of the Republic of Indonesia, the Chief of the Indonesian National Police, and the Head of the National…
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Artikel Jurnal
DIGITAL SYNERGY AND COMMUNICATION STRATEGIES FOR COMPETITIVE ADVANTAGE: The Case of Food and Beverage MSMEs in Surabaya
The rapid digital transformation in urban environments has compelled micro, small, and medium enterprises (MSMEs) in the food and beverage sector to transition from traditional operations to digital ecosystems. This study explores how food and beverages MSMEs in Surabaya leverage e-commerce and…
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Artikel Jurnal
AI-MEDIATED COMMUNICATION, BRANDING, AND DIGITAL ETHNOGRAPHIES
The rapid advancement of artificial intelligence has transformed digital communication into increasingly complex, hybrid, and adaptive forms, giving rise to what is now conceptualized as AI-mediated communication (AI-MC). This study aims to explore the interconnections between AI-mediated…
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Artikel Jurnal
SEMIOTIC ANALYSIS OF THE LOVE MYSELF MESSAGE IN THE BTS SONG LYRICS 'EPIPHANY'
The song is one of the communication media that can spread messages. In a song lyric, there is a meaning to be conveyed from the creator and singer to the audience. This study determines the meaning of the message of love myself, raised by the South Korean boyband, BTS, through their song entitled…
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Artikel Jurnal
CORPORATE FINANCIAL COMMUNICATION: How Financial Performances Affect the Perceived-Value of a Company
Financial communication is how financial performance can be 'read' by the audience and form a certain perception regarding the value of an object, in this context, it can be a company, community, organization, institution, or even an individual. This study aims to determine the effect of Debt to…
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Artikel Jurnal
THE ROLE OF ONLINE NEWS CONSUMERS IN LESSENING THE EXTENT OF MISINFORMATION ON SOCIAL MEDIA PLATFORMS
This study looks into how people who read news online think about it and helps to reduce the amount of false information spread on social media. The goal of this study was to identify the tactics used by the media when confronted by opposing opinions from their audience in the social media sphere…
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Artikel Jurnal
COMMUNICATION PATTERNS OF DEAF STUDENTS WITH HEARING LECTURER IN THE CLASSROOM
Deaf people communicate differently, such as using sign language or writing. This communication style difference becomes a problem when a deaf person is in higher education, where most of the communication is verbal orally. Most deaf students in the university in Indonesia do not have a…
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Artikel Jurnal
THE INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON BRAND COMMUNITY
Many companies implement brand community strategies to increase brand loyalty and brand engagement. Previous research on the brand community has focused more on the marketing aspect, with consumers as the target audience of the strategy. Many startup companies in Jakarta are adopting this strategy…
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Artikel Jurnal
THE NEW ETHIOPIAN HATE SPEECH AND DISINFORMATION PREVENTION PROCLAMATION: A Sign for Fracture of the Promises of the Reform?
This article studies the new Hate Speech and Disinformation prevention and suppression proclamation No. 1185/2020 that the government of Ethiopia endorsed recently. Contrary to the promises of Reform by Prime Minister Abiy Ahmed in 2018, the Law that has been ratified in 2020. The study employed…
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Artikel Jurnal
STRATEGIC HEALTH RISK COMMUNICATION OF HIV/AIDS ON TWITTER ACCOUNT @hayVeeID
This research defines the utilization of the Twitter account @hayVeeID as a strategic communication for health risk communication associated with HIV/AIDS. From year to year, the case of HIV is sadly still increasing. The age range that becomes the majority of the people living with HIV is 20 – 24…
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Artikel Jurnal
ONLINE LEARNING AND SOCIAL INTERACTION OF STUDENTS FROM RURAL FAMILIES
The Covid-19 pandemic has made learning switch from face-to-face to online. This situation makes it possible for teachers and students to interact still and discuss online, using existing internet applications such as Whatsapp groups, Instagram lives, Zoom meetings, Google meet, and others. This…
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Artikel Jurnal
THE DAILY MAIL AND THE REBIRTH OF POPULIST JOURNALISM
This paper looks at the phenomenon of populist journalism using the Daily Mail in the UK as a case study. Borrowing the concept of mediatization from Couldry and Hepp (2017) and hybridity from Chadwick (2017), this paper elaborates populist journalism as an inseparable part of the rise of populism…
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Artikel Jurnal
CONSTRUCTING IDENTITY AND COMMUNALITY ON A SOCIAL MEDIA PLATFORM: An Exploration of #Igbotwitter Tweets
Social media have a burgeoning on our lives as they have become avenues for the exhibition of life experiences, and they also a variety of dimensions regarding our position in the online and offline social life. These factors make individuals play certain characters in the social arena. Expanding…
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Artikel Jurnal
THE PROBLEM OF DEEP COMMUNICATION IN CONTEMPORARY ETHICS EDUCATION
Contemporary developments in the fields Nanotechnology, Biotechnology, Information Technology and Cognitive Sciences (NBIC) have brought about industrial revolution 4.0 and society 5.0 which promises prospect of dramatic progress in human life but also risks complicated ethical issues and ethical…
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Artikel Jurnal
ASSESSING VIRTUAL REALITY MEDIA PRODUCTIONS: Findings from a Qualitative Analysis of Immersive Experiences in Climate Change as Offered via Oculus TV
This study explores virtual reality (VR) uses in climate change storytelling. The study uses a mixed approach, i.e., qualitative content analysis, experiential media (EM) theoretical model, and the United Nation’s Intergovernmental Panel on Climate Change special report’s framework on the climate…