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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
ISSN 2089-550X · Universitas Proklamasi 45 Yogyakarta · 388 articles in the index
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Journal Article
Social Media Marketing Activities and Consumer Brand Engagement: The Moderating Role of Gamification among Generation Z E-Commerce Users
This study examines the effect of Social Media Marketing Activities (SMMAs) on Consumer Brand Engagement (CBE) by considering the moderating role of gamification within the framework of the Elaboration Likelihood Model (ELM). The research focuses on Generation Z as active users of e-commerce…
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Journal Article
Pengaruh Digital Entrepreneur Role Model dan Kreativitas terhadap Minat Berwirausaha Mahasiswa
Despite the increasing business opportunities created by technological advances, student interest in entrepreneurship during the digital era remains low. This study examines how Digital Entrepreneur Role Models and creativity influence students' interest in entrepreneurship. This study uses a…
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Journal Article
Pengaruh Kebijakan Green Finance terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Mediasi pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di BEI Periode 2022–2024
This study aims to analyze the impact of green finance policies on the business value of manufacturing companies active in the consumer goods sector and listed on the Indonesia Stock Exchange during the period 2022 to 2024. In this study, profitability is used as an intermediary variable. The…
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Journal Article
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities
This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise…
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Journal Article
Digital Transformation and Supply Chain Integration Impact on Firm Performance: The Role of Green Practices in Achieving Sustainable Supply Chain Performance
This study investigated the relationship between digital transformation (DT), supply chain integration (SCI), green practices (GP), sustainable supply chain performance (SSCP), and firm performance (FP). Prior studies have provided early explanations regarding DT and SCI as well as their…
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Journal Article
Pengaruh Modal Kerja, Struktur Modal, dan Pertumbuhan Perusahaan terhadap Capaian Laba Bank BUMN Indonesia
This study aims to analyze the effect of working capital, capital structure, and company growth on profit achievement in Indonesian state-owned banks (Bank BUMN). Efficiently managed working capital can enhance liquidity and profitability, while an optimal capital structure plays a role in…
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Journal Article
Factors Determining Culinary Tourism Visits: A Systematic Literature Review
This article conducts a Systematic Literature Review (SLR) to identify key factors determining visit and revisit intentions in culinary tourism. Guided by PRISMA 2020, Scopus is used to select Q1 journal articles (2020–2025) that examine culinary/gastronomy tourism, ambidextrous leadership (AL)…
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Journal Article
Pengaruh Kualitas Informasi dan Teknologi Informasi terhadap Kinerja Rantai Pasok Melalui Penerapan Berbagi Informasi
In this study, technological advances have encouraged the use of AI-based systems in various activities. This study examines how AI can simplify company work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality…
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Journal Article
Examining Factors Affecting Gen Z’s Career Success in Surabaya
This research examines the factors that influence Generation Z’s career success in Surabaya. It focuses on the roles of networking and personal branding with social capital as a mediating variable. The Indonesian job market has shown increasing instability for young professionals in recent years…
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Journal Article
Consumer Journey Study Trends : A Systematic Mapping Study
This study aimed to collect information on consumer journey studies published in Scopus, Emerald Insight, and ScienceDirect from 2013 to 2023. In addition, the procedures were carried out using the principles of content analysis and a systematic mapping study mechanism, with seven aspects of…
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Journal Article
Studi Komparatif: Volatilitas dan Likuiditas Saham Setelah Implementasi Papan Pemantauan Khusus Tahap I dan II
The Special Monitoring Board (Papan Pemantauan Khusus/PPK) is a policy implemented by the Indonesia Stock Exchange to control price volatility and enhance trading quality for high-risk stocks through the call auction mechanism. This study compares stock volatility and liquidity before and after the…
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Journal Article
How Does Financial Self-Efficacy Affect Financial Behavior and Financial Well-Being? Evidence from a Gender Perspective
This study examines the influence of financial self-efficacy (FSE) on financial behavior and financial well-being, with a particular focus on gender differences. It investigates the extent to which individuals' confidence in their financial management skills influences behaviors such as budgeting…
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Journal Article
Aspects Supporting Lecturers’ Scientific Publications as Educational Development in Universities
Social Exchange Theory examines how people interact within a group or company. It focuses on how workers think and make decisions based on fair treatment and trust in their leaders. When workers feel their relationships are built on fairness and mutual respect, they are more likely to put in their…
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Journal Article
Internal Locus of Control and Spiritual Intelligence as Drivers of Young Generation’s Financial Behaviour: A Gender Differences Analysis
Personal financial management behaviour is increasingly vital for Generation Z, who face rapid digitalisation, abundant information, and rising consumerism that influence their financial attitudes and choices. This study investigates the effects of Internal Locus of Control and Spiritual…
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Journal Article
The Influence of Social Media Marketing and Customer Engagement on Brand Awareness Through the Perspective of Multi-Platform Followers of Baraja Coffee Cirebon
This study examines how social media marketing and customer engagement affect brand awareness among Baraja Coffee’s Instagram and TikTok followers in Cirebon. The study was motivated by the growing importance of digital platforms for local coffee shops in building brand visibility and maintaining…
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Journal Article
Dinamika Likuiditas dan Risiko Green Bond vs Conventional Bond: Bukti Empiris dari Sektor Perbankan Bursa Efek Indonesia
This study examines differences in liquidity and risk between green and conventional bonds traded on the Indonesia Stock Exchange (IDX) from 2022 to 2024. Liquidity is measured by trading volume, transaction frequency, and turnover ratio, while risk is measured by modified duration, convexity, and…
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Journal Article
From Showroom to Click: Antecedents of Showrooming in the Omnichannel Experience
This study examines how price sensitivity and trust in online sellers influence showrooming behavior, with omnichannel experience satisfaction serving as a mediator. Data were collected using a quantitative, associative design; questionnaires were administered to 165 cosmetic consumers in Cirebon…
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Journal Article
Spiritual Integration in Financial Frameworks: Its Relationship to Long-Term Financial Planning and Subjective Well-Being Among Generation Z in South Sulawesi
Generation Z in South Sulawesi faces challenges in managing their finances carefully amid a consumerist lifestyle and modernization pressures. This study examines the influence of spiritual integration on long-term financial planning and subjective well-being. A quantitative approach is used…
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Journal Article
Decades of Discord: A Bibliometric Mapping of Agency Problems within Family-Owned Enterprises
This study aims to identify the intellectual evolution and thematic development of agency problems within family-owned enterprises through a comprehensive bibliometric approach. The bibliometric method was used to analyze publication trends, citations, authorship, and core research themes related…
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Journal Article
The Effect of Interest Rates and Fluctuations in World Oil Prices on the Profitability of Islamic Banking in Qatar with Inflation as a Moderating Variable 2010-2024
This study analyzes how interest rates and fluctuations in world oil prices affect the profitability of Islamic banking in Qatar, with inflation as a moderating variable, over the period 2010–2024. Using a quantitative panel regression approach on data from four Islamic banks in Qatar, the results…