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Journal of Mass Communication
ISSN 2219-0627 · Department of Mass Communication, University of Karachi · 170 articles in the index
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Journal Article
In Search of the Predictors of the “Mean World Syndrome” and Political Moderation: A Replication of the Cultivation Research
Responding to the emerging call of replicating influential research projects, with five rounds of U.S. data (1995-2017) from the World Value Survey, this study tests the main findings, the “mean world syndrome” and “mainstreaming” hypotheses, of the original cultivation theory research. Both the…
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Journal Article
Teaching and Communicating in Online Sessions: Qualitative Analysis of Digital Didactics and Pedagogy in Universities of Karachi, Pakistan
Both the teachers' and the students' cultural backgrounds have the potential to influence the pedagogy and didactics in online classes. Facilitating better online communication between students of diverse cultural origins is a possibility for teachers. Consequently, this qualitative case study was…
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Journal Article
Local Communities Perspectives on CPEC: A Qualitative Analysis of Grievances and Implications of Militancy-Driven Security Measures
This study explores resistance to the (CPEC) in Balochistan, in terms of local Grievances and security implications from militancy. The research shows that even though CPEC is part of China's Belt and Road Initiative, it has sparked opposition in Balochistan. The study uses a qualitative…
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Journal Article
Privacy Risks and Online Self-Disclosure: Examining Privacy Invasion Experience and Privacy Control among Pakistani University Students
Online self-disclosure has become a central feature of digital communication, yet it remains shaped by complex evaluations of perceived risks and contextual influences. This study examines privacy invasion experience impact on online self-disclosure among university students in Pakistan, while also…
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Journal Article
Crisis Reporting Under Constraint: Journalists’ Experiences of Information Access During the COVID-19 Pandemic in Pakistan
This qualitative study examines the challenges faced by journalists in Pakistan, Azad Jammu & Kashmir (AJK), and Gilgit-Baltistan (GB) while reporting during the COVID-19 pandemic. Drawing on thematic analysis of forty-two focus group discussions conducted with experienced journalists from seven…
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Journal Article
Local Media Coverage of Illegal Mining Activities, Challenges of Coverage and Audience Perception in Taraba State, Nigeria
This study examined local media coverage of illegal mining in Taraba State, Nigeria, focusing on the frequency, prominence, and depth of reports. A sample of two radio stations, two TVs, and two newspapers was analysed. The study also explored challenges journalists faced in covering illegal mining…
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Journal Article
Digital Media: Is it Empowering or Damaging the Socialization of Children
This qualitative study explores the influence of digital media, particularly those platforms which are accessible on smartphones, on the socialization patterns of 4–10 years old children of Peshawar, Pakistan. Informed by Media Ecology Theory; the study investigates how children's engagement with…
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Journal Article
Explorations of New Media in Investigative Journalism Practice and Whistleblowing Among Journalists in Selected South-West States, Nigeria
The study explores the contributions of new media in investigative journalism and whistleblowing among journalists in selected states in Southwest, Nigeria. The study adopted the mixed methods research design to gather data from 84 journalists and 5 independent investigative journalists which were…
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Journal Article
Challenges Encountered by Working Women: Gender-Based Harassment and Mental Health in Media and Other Industries
This research examines the widespread issue of gender-based harassment and bias against working women and their harmful effects on mental health in the media and other industries. Despite advances in gender equality worldwide, women in public and professional roles continue to face significant…
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Journal Article
Impact of HR Analytics Utilization on Organizational Communication Effectiveness
This study examines the implications of utilizing HR analytics in assessing the effectiveness of organizational communication within the corporate sector of Karachi, as well as the positive mediating role of data pillars in shaping decision-making culture. Although the use of HR analytics is…
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Journal Article
Accessing the Integration of Generative AI Tools in Media and Allied Disciplines: Awareness, Practices, and Implications
The research study aims at exploring the level of awareness, understanding and practices of using generative Artificial Intelligence (AI) tools for academic purposes by the undergraduate students of media and its allied studies in Karachi. It also focuses on understanding the positive and negative…
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Journal Article
Goal Framing through Communication: Impact of Intrinsic vs. Extrinsic Message on Task Performance and Persistence
Communication is one of the most important tools to affect and influence behavior, emotions, and cognition. Goal framing through communication refers to presenting a task with either an intrinsic or extrinsic motivational message. This has been explored in European contexts where extrinsic vs…
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Journal Article
Marketing Communication Strategies and their Effect on Business Performance
The pharmaceutical industry is crucial to the global economy and the welfare of its citizens. The pharmaceutical industry is fueled by innovation and spends more money on marketing than research and development. The majority of the studies focus on the soft outcome variable (say, physicians'…
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Journal Article
Content Analysis of Nigerian Press Coverage of Banditry: A Study of Select Nigerian Newspapers
This study assesses newspapers coverage of banditry in Nigeria. Hinged on the agenda setting theory, the study uses quantitative content analysis (QCA) to determine the frequency, prominence and depth accorded to the issue of banditry. The coding sheet was used as the primary instrument for data…
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Journal Article
Exploring Language Learning and Cultural Exchange through TikTok and Instagram Content: An In-depth Study
Platforms like TikTok have become a dynamic point for cultural interaction and informal language learning. They enable people to engage with content, including languages and norms, packaged in short-form videos and capable of spreading simplified narratives about different cultures. With Uses and…
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Journal Article
A Semiotic Analysis of Mob Lynching in the Pakistani Drama “Tan Man Neel o Neel”
Mob lynching is a severe and persistent crime that is punishable under constitution of Pakistan. The show Tan Man Neel o Neel, which aired on HUM TV in 2024, brought attention to the issue by depicting one instance of mob lynching that took place because of erroneous religious beliefs. This study…
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Journal Article
Imperatives of Social Media in Curbing Insecurity in Taraba State: A Study of Select Semi-Urban and Rural Areas in Taraba State, Nigeria
The mainstream media have been grossly inhibited in playing their surveillance role in the society due to several factors ranging from ownership interest and censorship among others which have mitigated their impact in curbing insecurity in Nigeria thereby giving rise to social media as alternative…
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Journal Article
Telling Nature’s Story: Journalistic Role Perceptions and the Ecology of Information in Biodiversity Reporting from Sindh
The province of Sindh in Pakistan is experiencing a state of biodiversity crisis as a result of habitat degradation, illegal animal killings, polluted water, and insufficient law enforcement. Despite the fact that they do not receive sufficient credit, journalists are seen as highly important…