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Jurnal

Journal of Business Management and Accounting

ISSN 2231-9298 · UUM PRESS · 190 artikel di indeks

  1. Artikel Jurnal

    A CRITICAL REVIEW OF THE NIGERIAN ENTREPRENEURIAL ECOSYSTEM:UNDERSTANDING AND LEVERAGING THE OPPORTUNITIES

    Fatai Kayode Wahab; Elizabeth Abidemi Akintade; Tajudeen Idera Abdulmajeed

    Journal of Business Management and Accounting, Vol. 16 No. 1 · 2026 · Melayu · DOAJ

    The Nigerian entrepreneurial ecosystem is a dynamic yet complex framework that influences economic diversification and development. Despite the immense potential of the Nigerian economy, the ecosystem faces systemic challenges that hinder its effectiveness. Institutional voids, inadequate…

  2. Artikel Jurnal

    THE INTERNAL AUDIT EFFECTIVENESS OF PUBLIC LIMITED COMPANIES IN CAMEROON: A STUDY OF ITS DETERMINANTS

    Wamba Berthelo Kueda; Aloysius Mom Njong; Martin Ngassa dkk.

    Journal of Business Management and Accounting, Vol. 16 No. 1 · 2026 · Melayu · DOAJ

    Internal audit effectiveness plays a crucial role in enhancing corporate governance, financial transparency, and risk management, yet its determinants remain a subject of debate, especially in developing economies. This study examines the key factors influencing internal audit effectiveness in…

  3. Artikel Jurnal

    DIGITAL CONSUMPTION IN HIGHER EDUCATION: AN ANALYSIS OF ONLINE SPENDING AMONG LABUAN'S UNIVERSITY STUDENTS

    Ahmad Aizuddin Hamzah; Haneffa Muchlis Gazali; Syarmin Nafisah Mohd Hussien

    Journal of Business Management and Accounting, Vol. 16 No. 1 · 2026 · Melayu · DOAJ

    The digital era has transformed consumer behaviour, with online shopping becoming increasingly common especially among university students who are often early have adopted the digital era of technology. This study investigates the factors influencing online shopping intentions among undergraduate…

  4. Artikel Jurnal

    STRATEGIC HUMAN RESOURCE MANAGEMENT IN THE FUTURE OF WORK: A SYSTEMATIC REVIEW OF DIGITAL TRANSFORMATION, INCLUSION, AND SUSTAINABILITY

    Yen Ping Ki; Redzwan Sakaki

    Journal of Business Management and Accounting, Vol. 16 No. 1 · 2026 · Melayu · DOAJ

    The global workforce is undergoing rapid transformation, driven by advancements in technology, growing environmental concerns, and changing societal expectations. These forces have significantly redefined the field of Human Resource Management (HRM). This systematic literature review examines the…

  5. Artikel Jurnal

    REGULATORY FRAMEWORKS AND FRANCHISE INDUSTRY SUSTAINABILITY: A COMPARATIVE ANALYSIS OF MALAYSIA AND GLOBAL BEST PRACTICES

    Abdul Razak

    Journal of Business Management and Accounting, Vol. 16 No. 1 · 2026 · Melayu · DOAJ

    The sustainability of the franchise industry is increasingly influenced by the quality and adaptability of regulatory frameworks that govern franchisor-franchisee relationships. In Malaysia, the Franchise Act 1998 provides a foundational legal structure; however, concerns remain regarding its…

  6. Artikel Jurnal

    STRATEGIC ANALYSIS CASE STUDY: IHH HEALTHCARE BERHAD

    Aishath Nashraa; Fazila Hanis Hashim; Kawthar Balti dkk.

    Journal of Business Management and Accounting, Vol. 16 No. 1 · 2026 · Melayu · DOAJ

    This paper conducts a strategic business analysis of IHH Healthcare Berhad, a global leader in the private healthcare sector, by integrating qualitative and quantitative tools. This case study examines the strategic position of IHH using a combination of qualitative and quantitative analysis based…

  7. Artikel Jurnal

    SUSTAINABLE BRANDING AND CONSUMER LOYALTY IN EMERGING MARKETS: A SYSTEMATIC LITERATURE REVIEW OF BRAND IMAGE, CSR, AND ENVIRONMENTAL COMMUNICATION

    Mohammed Humed Hussien; Nor Azilah Husin; Ebtisam Abdalgadir Osman Mohamed dkk.

    Journal of Business Management and Accounting, Vol. 16 No. 2 · 2026 · Melayu · DOAJ

    Sustainability has emerged as a core strategic imperative for multinational firms with multi-dimensional impacts on consumer behavior among emerging markets where cultural beliefs and trust are salient determinants of brand selection. The study investigates the function of sustainable branding in…

  8. Artikel Jurnal

    MEMBERSHIP MECHANISMS AND MEMBER ENGAGEMENT IN COOPERATIVES: A SYSTEMATIC LITERATURE REVIEW

    Muhammad Fathi; Kamaruzaman Noordin; Fadillah Mansor

    Journal of Business Management and Accounting, Vol. 16 No. 2 · 2026 · Melayu · DOAJ

    This systematic literature review (SLR) explores how financial membership mechanisms affect member engagement in cooperatives. Guided by the Reporting Standards for Systematic Evidence Synthesis (ROSES) protocols, this review systematically analysed nine empirical studies sourced from Scopus and…

  9. Artikel Jurnal

    DOES BOARD FINANCIAL EXPERTISE INFLUENCE THE RELATIONSHIP BETWEEN FINANCIAL ATTRIBUTES AND EXTERNAL AUDITOR CHOICE?

    Adamu Adamu Idris; Ibitoye Oyewale Olumide; Hussaini Bala

    Journal of Business Management and Accounting, Vol. 16 No. 2 · 2026 · Melayu · DOAJ

    This study examined the moderating effects of board member accounting expertise on the relationship between financial attributes and external auditor choice among 17 listed service firms in Nigeria from 2014 to 2023. Using a longitudinal research design and correlational approach, the study…

  10. Artikel Jurnal

    FORENSIC ACCOUNTING TECHNOLOGIES AND OCCUPATIONAL FRAUD MITIGATION IN THE NIGERIAN MARITIME SECTOR

    Malik Sidique Muhammad; Ajape Mohammed Kayode

    Journal of Business Management and Accounting, Vol. 16 No. 2 · 2026 · Melayu · DOAJ

    This study examined how forensic accounting technologies influence the effectiveness of occupational fraud detection in the Nigerian maritime sector. Specifically, it investigated the effects of Artificial Intelligence-driven forensic analytics, blockchain-based transaction traceability…

  11. Artikel Jurnal

    GLOBAL POVERTY METRICS AND THE PROBLEM OF MISSING CONTEXT

    Adeleke Oladapo Banwo

    Journal of Business Management and Accounting, Vol. 16 No. 2 · 2026 · Melayu · DOAJ

    This study employs a mixed conceptual and secondary data analysis approach to investigate the poverty-environment nexus in Sub-Saharan Africa. Drawing on the Alkire-Foster Multidimensional Poverty Index (MPI) and World Bank data from 41 Sub-Saharan African countries, it challenges the over-reliance…

  12. Artikel Jurnal

    AI NARRATIVE LOCALIZATION AND SECTORAL CO-MOVEMENT IN MALAYSIA

    Juan Zhang; Lin Yihuan

    Journal of Business Management and Accounting, Vol. 16 No. 2 · 2026 · Melayu · DOAJ

    Global technology narratives do not become locally price-relevant in smaller emerging markets in a uniform way. Evidence from Malaysian equity linkages shows that artificial intelligence (AI) narrative localization is selective rather than broad-based. Global technology sentiment alone does not…

  13. Artikel Jurnal

    CONSUMPTION OF SUGAR ADDED DRINKS AMONG STUDENTS IN MALAYSIA

    Hui Lee Tong; Yong Kang Cheah

    Journal of Business Management and Accounting, Vol. 15 No. 2 · 2025 · Melayu · DOAJ

    Sugar added drinks are harmful to health. People are likely to suffer from chronic diseases if they consume sugar added drinks regularly. The objective of this study is to investigate the relationships between consumption of sugar added drinks and demographic, lifestyle and parental factors among…

  14. Artikel Jurnal

    The THE ROLE OF INTERNAL AUDIT IN PROMOTING ORGANISATIONAL ETHICS AND INTEGRITY

    Josephine Eyra Geraldo

    Journal of Business Management and Accounting, Vol. 15 No. 2 · 2025 · Melayu · DOAJ

    Internal auditing has evolved from a traditional compliance function into a strategic mechanism for promoting ethical governance and institutional integrity. Amid increasing public scrutiny over corruption, unethical conduct, and fragile accountability, particularly in public sector institutions…

  15. Artikel Jurnal

    UNDERSTANDING FINANCIAL LITERACY AND FINANCIAL WELL-BEING AMONG YOUNG MALAYSIANS

    Wan Rasyidah Wan Nawang

    Journal of Business Management and Accounting, Vol. 15 No. 2 · 2025 · Melayu · DOAJ

    While financial well-being among Malaysians is improving due to coordinated efforts by the government and various stakeholders, notable gaps remain, such as poor money management habits and high debt levels, especially among the younger generation. These challenges are largely attributed to limited…

  16. Artikel Jurnal

    SUCCESSION PLANNING FOR ORGANISATIONAL SURVIVAL: CHALLENGES AND RECOMMENDATIONS

    Muhamad ‘Abdin Syakirin Muhamad Azmi; Muhammad Alif Asyraf Ibrahim; Muhammad Shukry Hakimi Mohd Shukor dkk.

    Journal of Business Management and Accounting, Vol. 15 No. 1 · 2025 · Melayu · DOAJ

    Succession planning is an important component of organisational strategy because it assures leadership continuity and preserves institutional knowledge. In an era of fast change and unpredictability, an organisation's capacity to plan for and manage leadership changes is critical to its long-term…

  17. Artikel Jurnal

    THE MODERATION EFFECTS OF ACCESS TO FINANCE ON THE IMPACT OF MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE PERFORMANCES OF SMES IN NIGERIA

    Kabiru Sa’ad Sa’id; Sulaiman Ibrahim Kassim; Asmat Nizam Abdul Talib dkk.

    Journal of Business Management and Accounting, Vol. 15 No. 2 · 2025 · Melayu · DOAJ

    Nigerian Small and Medium Enterprises (SMEs) are the biggest business industry and a bedrock of the country’s economic development. However, few studies have been conducted on strategic orientation to improve performance. Therefore, this paper determines the effect of strategic orientations on the…

  18. Artikel Jurnal

    FINANCIAL LITERACY, INFRASTRUCTURAL FACILITY AND FINANCIAL INCLUSION OF MICRO, SMALL AND MEDIUM ENTERPRISE OWNERS IN NIGERIA

    Abdullahi Adio Babatunde

    Journal of Business Management and Accounting, Vol. 15 No. 1 · 2025 · Melayu · DOAJ

    More than two billion micro, small and medium enterprise (MSME) owners worldwide lack access to financial accounts, while others have sporadic use of financial services. Previous efforts to address this issue primarily focused on financial institutions providing affordable banking products. This…

  19. Artikel Jurnal

    THE IMPACT OF MATERIAL FLOW COST ACCOUNTING ON RESOURCE EFFICIENCY IN SMALL-SCALE SOYBEAN OIL PRODUCTION

    Ayotola Joel; Mishelle Doorasamy; Wilfred Akinola

    Journal of Business Management and Accounting, Vol. 15 No. 2 · 2025 · Melayu · DOAJ

    This study adopted the case study approach to examine material flow cost accounting (MFCA) as a measure of resource efficiency and environmental sustainability in small-scale soybean oil production in South Africa. Data were gathered primarily through direct observation of the soybean oil…

  20. Artikel Jurnal

    INTEGRATING SOCIAL EXCHANGE THEORY AND ENGAGEMENT THEORY: A HOLISTIC APPROACH TO FRANCHISEE-FRANCHISOR RELATIONSHIPS

    Abdul Razak Yahaya

    Journal of Business Management and Accounting, Vol. 15 No. 2 · 2025 · Melayu · DOAJ

    Franchisee–franchisor relationships are critical to the sustainability and success of franchise systems, influencing operational consistency and overall brand perception. This study integrates Social Exchange Theory (SET) and Engagement Theory (ET) into a unified conceptual framework that captures…